Coaching Business Plan

If you are trying to create a business plan for coaching company and are having problems, the best way to get moving is to find a template that fits your needs and then organize your business plan based on that template.

Do the Research and Get the Right Template

There are hundreds of templates on the internet, so it will take some time to find one that fits your needs. The right business plan for a coaching company will help your coaching company get off to a great start.

So – don’t rush and just use any sample. Find one that fits with a coaching business and one that looks like it works with your language and attitude.

Sample Business Plan for Coaching Company

Administrative

This is the boring stuff. Useful and needed, but boring. What type of business organization? Where will you be conducting business? Also will include any legal, financial, or licensing information.

Type of Coaching

What type of coach are you – life, business, money, health, executive? What background do you have? What education and training do you have? What geographic boundaries will you impose? Will you conduct business online?

Target Market

What needs will you be serving? What group of people will be looking for your coaching? Is your market growing or shrinking? What is a profile of your most likely clients? How will your coaching service these needs? How will your coaching find outcomes for your target market?

Why are You a Great Coach?

Not many business plans have this section, but a good business plan for coaching company will contain information of what is going to make you a great coach. This is where you take the second section and magnify it – how does the training you have make you great? How will your background contribute to your success? What are you best skills – listening, communication, empathy?

Mission

All business plans for coaching companies will have all the remaining sections. The first one is your mission. Mission and vision are often confused but they are distinct. Your mission is your purpose statement.,

Vision

Vision is all about how you want the world to change – for others and for yourself.

Values

Some business plans skip this section, but a good business plan for coaching company will definitely include this. Coaching is all about values, so a coaching business plan will have a section on the values that guide you in your professional and personal lives. What are your core values – what motivates you to get up in the morning, coach clients, and do what you do?

Marketing

Yes, you have to include marketing in a business plan. This is where you will detail how to best communicate your message to the world. How will you attain and retain clients? How will you measure your marketing success or failure?

Objectives

You need to create smart objectives:

S – specific

M – measurable

A – achievable

R – reasonable

T – time oriented (in first year, in five years, in ten years?)
If you can create a business plan for coaching company – your coaching company – with all these sections, it will reflect your vision and goals, provide you with a reference and guide, and give you a great start to your coaching career.