Your Coaching Business Plan – Take Your Coaching Career To The Next Level

Coaching business plan for a great yearHow do you write a great life coaching business plan? There are a billion resources detailing how to write goals or take your coaching career to the next level, most of which are fine, but what you really need is to give yourself time to focus on your life coaching business plan. If you are serious about making this year a turning point in your coaching career, here a few tips that will help make a difference no matter what strategy you choose.

You Need 24 Hours Dedicated to Working on Your Life Coaching Business Plan

The most important life coaching business plan tip is to give yourself a full day to plan. Not just an hour. Not even half a day. Smaller time blocks can be easily wiped off the face of the planet with a small emergency. An afternoon can also be easily whittled down to a half hour of scattered thoughts. That’s not going to give you a quality future for your coaching career. Give yourself 24 hours.

Create Your Life Coaching Business Plan in a Different Environment Away From the Usual Distractions

The other key aspect to making the most out of your life coaching business plan time is to get away from your usual environment. Get away from your usual distractions and conversations. Creating a powerful life coaching business plan that is powerful enough to take your coaching career to the next level is going to take focus. Daily distractions like the internet and the phone take away from your focus; and that’s power that is lost.

In your usual environment you think about how you usually think. If you want to take your coaching career to the next level, the same thinking that got you where you are will not get you to the next level. If you create your life coaching business plan in your home or usual workplace, you’ll tend to repeat what happened in the past. So get yourself to a different place. Find a nice area outside your usual town, even if it’s only a half hour away. Find a place to stay the night. Maybe drive to a bed and breakfast or campground. Go to sleep somewhere else and when you wake up start your day.

If You Give Yourself 24 Hours and Distance From the Norm This Can be the Best Year of Your Coaching Career

You’ll be amazed at the power that getting some distance from all the things that usually stop you can have on developing a powerful life coaching business plan. Give yourself this gift. Set yourself up to make powerful changes in your coaching career by creating an optimal planning environment. And have a very happy new year!

SPECIAL BONUS — If you would like step-by-step blueprints for generating a massive income from high paying coaching clients, I invite you to claim your FREE ACCESS to my coaching business video course. Click HERE to get it FREE.

Colette Seymann
JTS Advisors Bi-Designated Strategy and Accountability Coach

Increase Your Business With a Life Coach Business Plan

Life coach business plan, what’s that? As a life coach, you probably view your business a bit differently than others types of businesses. You’re a one-person show, you don’t have investors, you aren’t going to franchise, you just want to coach – you can think of plenty of reasons you don’t need a business plan!

Life Coach Business Plan

Life Coach Business Plan

You probably resist creating a life coach business plan because you think it will take too long or you will never use it. Nothing is further from the truth. Every business needs a business plan, even life coaches!

3 Great Reasons to Have a Life Coach Business Plan

  1. Planning
  2. Goal-setting and attainment
  3. Marketing


Writing something down is actually a form of planning. You can think about things in your head all day long, and you might have a great memory, but if you don’t write it down, you are going to forget some of it and not have it properly organized. Writing it down will help you create a structure for your plan, sort out what you really want from your business, and help you stay on track by offering a guide.

Goal-Setting and Attainment

You can’t have a business and not have goals. What type of coach do you want to be? Who do you want to coach? How much money do you want to make?

You should write down specific goals:

  • How many clients do you want to have – by the first month, the first year, the fifth year, etc.?
  • How much do you want to be able to charge – by the first month, the first year, the fifth year, etc.?
  • What other products/services do you want to introduce, and the timeline you have for these new offerings.
  • Personal goals – health, wealth, travel, relationships – working people can’t separate their work life from other aspects of life. You need to keep these personal goals in mind as you create and develop your business.

Most goals should be realistic – if you are just starting out and have no clients, a goal of over 20 clients by the end of the month is not realistic. If you made $10,000 as a coach last year, having a goal of $150,000 this year is probably not attainable. Creating goals that aren’t attainable will only discourage you and eventually lead you to give up the possibility for a great career.

However, putting a few goals into your life coach business plan that are a bit off the chart is not necessarily a bad thing. Shoot for the moon and stars, but also have reasonable goals as stepping stones to those more whimsical ones.


Ah…marketing – that necessary evil that many coaches avoid like the Plague. But, you can’t ignore it – it’s fundamental to the success of you life coaching business. Every life coaching business plan must contain marketing and promotional information.

You marketing plan should include:

  • Types of marketing you need to do
  • Your target market
  • Strategies, goals, tactics that will help maximize your marketing potential
  • Ways to get better at marketing, or who to hire to create a better marketing system
  • An actual timetable that lists your marketing goals – again, make them realistic!

If you want more income, if you want your business to succeed in the long-term, and if you want to have a presence in the coaching world, you need a life coach business plan. Don’t delay – whether you are just starting out or whether you have been in business for years and have avoiding writing a plan, now is the time to sit down and create a reasonable and viable life coach business plan.

Why You Need a Coaching Business Plan

Don’t think you need a coaching business plan? Well, if you aren’t planning on becoming a coach, then no, you don’t need one. But, everyone who wants to become a self-employed coach must have a coach business plan.

Coaching Business Plan

Coaching Business Plan

What is a Coaching Business Plan?

A business plan is a guide that is designed to provide a road map from the starting point of a business to any number of different desired destinations. It doesn’t need to be a long., formal document; it’s not some formal college thesis you are forced to write. You only need an extremely detailed, formal document if you are seeking investors and funding. Most coaches don’t seek out investors – so a brief, yet organized, comprehensive, and concise document will do the trick!

A Business Plan Template

Here’s what you need to include in a coaching business plan:

  • Values – what is important to you and what will be important to your business. What difference do you want to make?
  • Outcomes – what desired outcomes do you expect. What are the desired goals of your coaching business? This includes financial or income goals.
  • Niche – what type of coach do you want to be? Where is the intersection of your passion, the needs of the market, and your ability to provide outcomes to your clients?
  • Target market – where is there a need for your services? Identify the type of client or group of clients with whom you work well.
  • Competition – who will you be competing with? Is there room for you as a coach in your particular location. Identify your competitors, how much they charge, what they offer, and how they promote their practices.
  • Promotion – create a beginning marketing plan. Identify the ways you will market and promote to attract and retain clients.
  • Administration – include all administrative items – licenses, certifications, business tax permits, software requirements, accounting needs, and more.

At the end of the coaching business plan, you should include a SWOT analysis. This is where you identify in outline, and easy-to-read form:

  • S. – Strengths (your skills, knowledge, contacts, competitive edge, etc.)
  • W. – Weaknesses (lack of finances, lack of experience, etc.)
  • O. – Opportunities (lack of competition, large untapped target market, etc.)
  • T. – Threats (economic conditions, competition, high cost to start, etc.)

Why Do You Need a Coaching Business Plan?

If you need funding and are seeking investors, it’s obvious why you need a business plan. But for most coaches, the reasons may be a bit less obvious. But, you do need one!

Here are the main reasons that coaches need a business plan:

  • Writing a plan forces you to review your business concept, organization, and goals all at once.
  • You will force yourself to think about marketing and promotion right away. Some coaches ignore this one nasty detail – you have to market and promote to survive!
  • You will be able to monitor progress toward your business goals.
  • You will have a handy reference guide to refer to as you conduct business.
  • The coaching business plan forces you to act. If you’ve set a goal of 20 clients in six months and you haven’t reached that goal – you may be motivated to work harder with marketing. It provides you with details on your goals and how to reach them!

FREE Course For Coaches

FREE Video Course: How To Build a High Paying Coaching Business

10 Simple Strategies On How To Get Coaching Clients

If you are looking at how to get coaching clients, there are many time-tested ways to attract clients to your coaching practice. Most of the techniques on how to get coaching clients are fairly simple.

However, simple doesn’t mean easy. Marketing for coaching clients requires plenty of work, research, and patience. It’s not easy – but it doesn’t have to be complicated, too!

Get Coaching Clients…for a Price?

There is plenty of information on the Internet about getting coaching clients. There are plenty of coaches and marketers willing to provide you with this information…for a price. But, before you shell out some of your hard-earned cash, look for the free information…including in this article. You will find plenty of valuable information…from the basics (which you will find right here in this article) to more detailed information on specific methods on how to get coaching clients.

Before you pay for the information…find it free online. If what you find doesn’t offer enough information, then look for information that is reasonably priced and has good reviews to back it up.

How to Get Coaching Clients – the Basics

Here are 11 simple techniques on how to get coach clients. These methods are just the basics, but the basics provide you with a starting point when trying to get your coaching practice off the ground and running.

  1. Referrals – from family, friends, other coaches, and business peers.
  2. The old school way – directly contacting prospects, by phone, in person, by e-mail.
  3. Going to networking events, business groups, industry conferences, and more.
  4. Creating a network with other professionals in your area. You offer referrals to them and they offer referrals to you.
  5. Speaking engagements – offer to speak at local business or community group meetings.
  6. Providing online classes through various websites.
  7. Providing webinars for free to potential clients – make sure to offer valuable and unique information.
  8. Article writing. You can write for your own blog or guest write for other blogs. There are many places to post articles online – articles provide you with recognition and a place where you can present yourself as an expert in a particular area of coaching.
  9. Social media marketing – this is new school marketing. Learn how to use Facebook, Twitter, and other social sites to brand yourself and get your name out to your target market.
  10. Seminars – give seminars for free or for a price. Make sure to offer plenty of valuable information. Make the seminars fun and informative.
  11. BONUS STRATEGY: Trade shows. There are many different trade shows where you can rent a booth, speak, or just network to get your name out to many potential clients.

There is no one strategy that works better than another – every coaching practice is unique due to geography, expertise, experience, and target market. It’s up to you to find which ones work best. It is usually a combination of several of these that provide the best results.

Your Life Coach Marketing Starter Kit

This short article isn’t going to sell you a coach marketing starter kit – it’s going to give you the basics on how to start your marketing plan for your coach business.

You can probably put together you own coach marketing starter kit by taking classes through an accredited coaching program, reading a few books on marketing, and perusing the Internet for some valuable information on the best way for a coach to get started with marketing and promotion.

But, if you want to buy a coach marketing starter kit after reading this, there are some good coaching programs that help you get your business going.

Your Coach Marketing Starter Kit Starts With Some Questions

Before you begin to market and promote your business, in fact, before you even start your coaching practice, you should ask yourself some questions. It’s even a good idea to write the questions down, read them, think about them carefully, and then write the answers down. It’s like giving yourself a test!

Here are some basic questions to ask yourself – questions that should be included with any coaching marketing starter kit:

  • Who do you want to be as a coach?
  • What kind of coach do you want to be?
  • What clients to you want to coach?
  • What impact do you want to have on these clients?
  • What benefits do you wish to receive from coaching?
  • Do you want to be a part-time or full-time coach?
  • Do you have the financial and time capabilities to start coaching full-time?
  • What outcomes can you offer clients?
  • What experience can you bring to the table?
  • What type of monthly/yearly income do you want to make?
  • Do you know how to use email and social media to promote your business?
  • What is the average fee you need to charge to reach your monthly/yearly income targets?
  • Are you willing to create additional products – books, DVDs, webinars, and more – to create additional streams of income?
  • Where do you see yourself as a coach in 5, 10, 15 years?

Seems like a long test, doesn’t it? Well, starting a business is a big deal, and you need to be prepared. It isn’t easy to get a business off the ground and running smoothly – the more you know about what you want, how you plan to get what you want, and what you can offer clients, the more likely your coaching business will be a success.

Coaching is Not a One-Size Fits All Business

Most businesses are not one-size fits all – business success depends on many factors. The first factor is you! You have to lay the groundwork for success by being prepared, knowing what it takes to start a business in your area, knowing who you are as a coach, and making sure you take care of all the legal and administrative issues before you open your door to clients.

The Necessary Evil of Marketing

Most people hate to market – they don’t like to cold call, hype their services, or hand their business card to everyone they meet. It would be nice if you could purchase a starter kit that did it all for you, but you’ll have to step up and do the work. To be successful in business, you must market!

The digital revolution has made marketing just a bit easier. Any good coach marketing starter kit would include the best ways to market through email and social media. You don’t have to cold call anyone – you just have to know how to use email and social media to your advantage.

A good coach marketing starter kit will assist coaches on all types of marketing, both traditional and online, and there are many to choose from:

  • Mailings/direct mail
  • Email newsletters
  • Website and article marketing to bring people to your website
  • Facebook ads/Google ads
  • Community groups – volunteering your services
  • Public speaking to community groups
  • Advertising in various media – radio, newspaper, TV.
  • Videos on YouTube
  • Offer seminars/webinars, online classes/sessions, and more.

Whether you buy a coaching program or make your own coach marketing starter kit, you need to know the best ways to set up and promote your coaching business. You can be the best coach in the world, but if you can’t attract clients, no one will ever know how good you really are!

What Business Skills do You Need to Acquire to be a Great Life Coach?

What business skills do you need to acquire to be a great life coach? If you are asking this question, you must be looking to enter a great field with incredible opportunities for success. But, anyone asking the question, what skills do you need to acquire to be a great life coach, must know that life coaching is a business, and to make it, you have to have plenty of business savvy!

Being a Life Coach Entrepreneur

Some life coaches work in the business, while others work on their business – there is a big difference! Working in the business is virtually the same as any other job. Working on your business means you are an entrepreneur – a business owner.

A life coach entrepreneur works on their life coach skills and their business skills. They acquire new ones through experience, education, and effort! The more life coach skills they have – the better coach they’ll be. The more business skills they have – the better entrepreneur they’ll be!

What Business Skills do You Need to Acquire to be a Great Life Coach?

There are so many skills you need to be a great life coach that it is impossible to list them all in one small article. Many of them you have from life experience, some you learn in a good coaching program, and others you acquire as you gain experience working with clients.

So – what skills do you need to acquire to be a great life coach? Here are just a few of the ones you need, but a few very important ones!

6 Essential Skills to be a Successful Life Coach and Business Owner

  • Focus – this is the ability to concentrate all your attention on a particular task until it is completed. Many people are well-intentioned when they begin a task, but they lose focus and their concentration drifts. A successful entrepreneur needs laser-like focus.
  • Organization – can you turn chaos into order? Most business owners will face complete chaos at times, and their ability to be calm and collected, and turn that chaos into order will often dictate how well their business does.
  • Innovation – are you creative, flexible, and agile? You better be when you own a business. It also helps if you want to be a great coach. The ability to be innovative in your coaching sessions and you promotional plans can help set you apart from the competition.
  • Discipline – every business owner knows that discipline is important, but never every business owner can stay disciplined in all aspects of their business. The more disciplined you can be in finances, marketing, and coaching clients, the more likely you will become a great life coach.
  • Discrimination – can you determine what is important and what is less important? Are you able to prioritize? The ability to choose where, when, and on what to focus your attention is vital in business.
  • Communication – this one makes everyone’s list for a reason. The ability to transmit ideas with precision, clarity of purpose, and passion will separate you from the crowd.

So – what skills do you need to acquire to be a great life coach? Start with these six and you’ll be on your way to a great career!

Format For Your Coaching Business Plan

Are you starting a coaching business and wondering about your business plan format? Or, do you even know what a business plan is?

Format For Your Coaching Business Plan

If you didn’t even think about a business plan before starting your business – stop right now. Don’t do anything else until you create a business plan.

Why Do I Need a Business Plan?

Since you asked, I’ll tell you. In fact, I’ll give you 5 good reasons to create a business plan.

  • To avoid setting up a business based on emotions. If you write it down, you will be able to see it in black and white. What may seem like a great idea when it is floating around in your head, may not seem so great when you put it on paper.
  • To develop a game plan. When you start a business, there are specific steps you need to take to get the business off on the right foot. You not only need to have a business plan format, you also need to have a business format. You have to set priorities, establish a few goals, create ways to measure performance, and delineate the proper steps to making your business legal (corporation, business licenses, filings, etc.)
  • To make sure you have enough money and time. Many coaches start their businesses on the side. Do you have the time to do it right? Do you have the money to take classes, get certified, open an office, furnish that office, and market for clients. These steps should be researched, and the results of your research should be included in your business plan.
  • To forecast and predict. No one knows what the future will hold, but forecasting how your business will do and how much money you can make is important. You will be using hypothetical numbers, but you can use different scenarios and numbers to paint a picture of the future.
  • To have an outline to which you can refer. Your business plan will contain all the information about your business – type, address, licenses, partners, employees, assets, goals, plans, and more. The plan can be used as reference material for the life of your business. It is the Declaration of Independence or the Constitution of your business.

Does Your Business Plan Format Matter?

In a word – no. The format of your business plan is completely up to you. The only part of your business plan format that really matters is that it is inclusive and covers all aspects of your business. If you think something is unimportant, think again…and again. Your business plan should be concise, but it doesn’t have to be brief.

An Easy Business Plan Format Outline

Here is a brief business plan format outline that is perfect for simple business – and most coaching practices are fairly simple in structure.

  • Company summary – this is who you are, what you do, and how you will be doing it.
  • Products and services – this is where you describe the type of coach you are and your niche if you have one.
  • Target market – this goes hand in hand with the previous section and briefly describes the type of client you are seeking.
  • What you can offer the clients – this details the outcomes you can provide your clients, the skills you have, and the knowledge you possess.
  • Marketing and promotion – this describes ways you will market and how they will be financed.
  • Administration and Legalities – this is an addition to the company summary. This is where you detail business licenses, fees, and other administrative expenses (with specific dates for payments and filings).
  • Funding – most coaches don’t need to raise capital or seek funding when they start their business, but if you do, this needs to be a very detailed section.

That’s a very simple business plan format that will work for most entrepreneurial coaches – it’s a basic, step-by-step plan to create a successful coaching practice. However, there are many business plan formats that work – the right one for you just needs to be detailed and comprehensive, and make sense to you!

Coaching Business Plan: Successful Targeted Marketing

Setting up the right techniques in marketing for a coaching business plan is really important. I bumped into an article that provides several methods and strategies for highly successful targeted marketing. You may as well check this if your coaching business marketing isn’t doing well, this can assist you to make your marketing styles change for best results and see transform your business go beyond your expectations.

Frank offers comprehensive business consulting, business coaching, business turnaround consulting, and web seo, web development and web marketing consulting to small and medium size companies.. Frank is author of the business plan book, …

Successful Productive Coaching Business Plan

If you want to have a successful coaching business, you need to create a successful and productive coaching business plan. It’s tough to compete if you don’t have a plan!

What’s a Business Plan?

Every business needs a plan, and a coaching practice is no exception. Before you hang out your shingle and start coaching, you need to create a detailed plan of how your business will be run.

In the simplest terms, a business plan is a guide – it’s like a treasure map that outlines the ways for you to reach your goals and dreams in your business – to find and grab your treasure! Your coaching business plan needs to detail how the business will be set up and how it will be operated. It should cover the personnel, the finances, the marketing, the administration, and anything else that is critical to the successful operation of your coaching practice.

Should a Coaching Business Plan be a Long Boring Document?

If you’re starting up a multinational corporation, your document is probably going to be over fifty pages – it’s going to be filled with legalese and details. However, a coaching business plan can be much, much shorter. As long as you include the basics, you’ll be fine

There are many places online where you can find information on how to create a business plan. You can also find templates that will make it even easier.

How to Make a Coach Business Plan Successful and Productive

To take your business plan one step further, you should include ways to attract clients. After all, you can be a fantastic coach, but if you don’t have any clients, you’ll never get the chance to show how good you are!

Coaches are made, not born. Sure, some people are probably born with qualities that give them just a bit of an edge at the beginning. But, no one is born a great coach. Coaches become great through education, experience, mentoring, and effort.

Since coaches are made, it also follows that coaching practices are made. To help make they great, you need to follow a plan. If you have a plan on how to attract clients and become a better coach, this will make it easier. So – coaches, your business plan should have information on ways to attract clients and to improve your coaching skills.

Coaches Need Mentors

Many business plans will have ways to get clients – advertising, networking, cold-calling, websites, social media. Business plans will also have details about education and skill improvement. This is great, but most coaching business plans lack one critical component in the pursuit of excellence.

What is it that your coaching business plan needs to stand above most of the others?

Mentors! That’s right – mentors! Coaches get better, good coaches become great, and great coaches become even greater when they work with mentors. Your coaching business plan should include details about how you will seek out and work with mentors to improve your skills.

You obviously know the value of mentoring – you are a coach, or thinking of becoming a coach, and you know how valuable coaching is. If it’s valuable for your clients – guess what? It is just a valuable to you!

If you combine your successful promotional techniques (methods detailed in your business plan) with improved skills gained through education, experience, and mentors, you are on the way to finding that pot of gold (coaching income) listed on your treasure map.

Coaches – Don’t Forget to Include Mentors on Your Business Plan

When creating a coaching business plan that is successful and productive, don’t forget to include everything you need to become a better coach. One of the most overlooked items is mentoring – if you remember to include it, and then follow your plan, you’ll have an advantage on the competition!