Writing a Winning Career Coaching Business Plan

Writing a Winning Career Coaching Business Plan

Writing a career coaching business plan can be a lot of hard work or it can be great fun. You have so many ideas floating around in your head that it can be difficult to capture them all in a logical format and know where to start. However, committing time to write an effective plan can help improve your chances of success as a career coach.

 

Writing a Winning Career Coaching Business Plan

Not every business needs a 100-page bound business plan. However, all businesses need to have some idea of where they want to go and how they are going to get there.

Here are some tips on how to write a killer career coaching business plan!

The first stage of any career coaching business plan is ANALYSIS. You need to take a very objective look at certain factors that may impact your business. The two major ones to consider are competition and your operating environment.

First, let’s look at your competition. Clients only have so much money available so your first task is to ask yourself “What is my competition like?” and “Can I beat them?” The more you understand your competition, the more you can develop your unique selling proposition and compete in the market.

Next, let’s look at your operating environment. This is basically understanding what factors around your area of operation are likely to affect your business performance. You need to ask questions like:

· How is the economy doing?

· What is consumer confidence like?

· Where is technology heading in my industry?

After answering all the questions, you need to decide how these might negatively or positively influence your business.

Now that you have discovered more about your competition and explored your operating environment, it’s time to set some OBJECTIVES. This is what you want to achieve in the period your business plan covers. It is said that good objectives are SMART, i.e. specific, measurable, achievable, realistic and targeted. Here’s an example of a SMART objective for a career coaching business.

By the end of this year, we will have increased sales of our career coaching workshop by 6.5% over the previous year.

It is much easier to achieve high performance when you set clear objectives.

Next, you need to outline your STRATEGY. How are you going to reach your objective(s)? This is where your marketing plan comes in as it helps describe your marketing strategy and how you are going to achieve your desired objective(s).

When developing your marketing strategy, consider the following:

Products & Services: What products or services will you be offering? Will you be offering on-site career coaching services or will you be conducting group workshops at another venue?

The Target Market: The target market is the clients that you expect to do business with. For example, will you focus on millennials who are looking for someone to help them out in their job search or experienced executives who are looking for a career change?

To make your strategy work, you must also allocate appropriate RESOURCES and why you believe this is adequate to get the results desired. This could be dollars, people, equipment, etc.

A career coaching business plan must also have some PROJECTIONS. This covers your basic financial projections that your business plan will deliver. Are you expecting a profit or loss? How much?

Lastly, you need to allow for CONTINGENCIES. Plans change all the time and your career coaching business plan needs to consider these possibilities in advance. A good way to do this is to yourself ask some “What if?” questions. Here are some examples of “What if?” questions:

· What if a new competitor enters your market?

· What if the unemployment rate increases?

· What if the career coaching industry experiences a downturn?

Being aware of likely contingencies will save you a lot of stress and allow you to deal with problems before they become a big problem.

These few things will help your career coaching business to become a great success and also provide you with peace of mind knowing that you have thoroughly thought about and planned for your business.

SPECIAL BONUSIf you would like step-by-step blueprints for generating a massive income from high paying coaching clients, I invite you to claim your FREE ACCESS to the “Life Coach Salary Secrets” video toolkit.  Go HERE to get it FREE.

Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community

Creating A Successful Business Coaching Plan

Creating A Successful Business Coaching Plan

If you are a business coach who is planning to set up a proper business, having a strategic business coaching plan is crucial to the success of your business. The creation of an efficient and effective business plan can mean the difference between having the need to work 70+ hours a week all year long – only to find out that your business is just breaking even or losing money.

Creating A Successful Business Coaching Plan

We know that having a good business plan is essential, but what really is “strategic business management”? In its most basic form, it is the process in which the goals and objectives for your business are defined, and an action plan is then created so you may reach your goals and objectives.

How Do You Go About Creating a Strategic Business Coaching Plan?

1) As a business owner, you should know and be able to describe in detail, the vision for your business. What is the image you want your coaching business to have?

2) Your business should also have clear and concise company values and guiding principles. For instance, what are the reasons you are in the coaching business? Create more profits for small businesses? Help managers develop a team of employees? And how do you do business?

3) It would also be a good idea to create 3 and 5-year business coaching plans. A long-term plan that is based on broad objectives will assist you in getting your business from where it is today to where you want it to be.

4) Thinking not only long-term but also short-term, will also greatly help your coaching business develop. Each year, you should create, define, and plan specific objectives that will when accomplished, help you on the road to achieving your long-term goals. Make sure your business coaching plan incorporates the following points:
– Be very specific
– Show measures and approaches
– Make the goals realistic and attainable
– Make sure they are time-oriented

5) Include a list of obstacles and barriers which could hinder you from achieving your goals. In any case, in order to get your business to where you want it to be, you’ll need resources. Create and define a list of resources you’ve already got and other resources which you will need to achieve your goals.

6) You should also create a concise action plan that clearly defines how you will actually achieve your intended goals. If your business has employees, it is of great importance to involve them with this part of the business planning process.

7) In your business coaching plan, you should create simple and concise milestones or benchmarks that will define when you have actually reached a goal or objective. This is an essential part of the planning, as it will enable you to measure your progress as a business.

8) After you have created your strategic business plan, it is of paramount importance that the plan is shared with anyone who will be involved in the process. Your annual business plan is the roadmap that will lead your coaching business and those involved, to the goals which need to be achieved – but to be effective, everyone must end up at the same goals and objectives or the “destination”. And to do so, everyone requires the same roadmap.

9) Be sure to regularly check and compare the progress of your business against the benchmarks defined in your business plan. Should something go wrong with your business, the sooner you figure out what went wrong, the sooner you can fix the problem, make the necessary adjustments and get your business back on track.

10) And finally, ensure that each year you follow the exact same cycle or template to create your strategic business plan. Dream, Plan, Act, Check. That’s all there is to it.

Creating a strategic business plan and ensuring that you follow it is not just about achieving specific goals and objectives. It’s all about making sure that the journey to these goals is not only safe but enjoyable.

SPECIAL BONUSIf you would like step-by-step blueprints for generating a massive income from high paying coaching clients, I invite you to claim your FREE ACCESS to the “Life Coach Salary Secrets” video toolkit.  Go HERE to get it FREE.

Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community

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