A Career Coaching Business Plan Sample

A Career Coaching Business Plan Sample

It’s always easier to write something if you can read an example first, so here’s a career coaching business plan sample that you can use as a model for your own business plan. Every venture starts with the first steps and a career coaching business plan is no exception. Well thought out first steps, properly implemented, will pay dividends in the business operations of your coaching business in later years. 

A Career Coaching Business Plan Sample

Executive Success Coaching Inc – A Career Coaching Business Plan Sample 

Please note that “Executive Success Coaching Inc.” is a fictional coaching business invented for this career coaching business plan sample. You may also find business plan templates online or request career coaching business plan samples from coaches who provide them.

Executive Summary

This is the plan for a new business, Executive Success Coaching Inc., by James Ward and Terry Jones, to be started locally at Valley Estate in California. The mission of Executive Success Coaching Inc. is to offer affordable, convenient career coaching services to business leaders and executives in Valley Estate.

In order to offer clients the most affordable service, Executive Success Coaching Inc. will utilize professional career coaches who are certified and have the personal experience and knowledge to provide the service. They will have a personal background that will enable them to help the customers and enable them to achieve their own career goals. 

Career coaching training will be offered at our training center in Valley Estate, at the client site or online. By providing low-cost, flexible online, and on-site options, we expect to attract a large career-oriented demographic and residents who are ready to work hard on their career goals.

To reach clients, we will primarily utilize our website, social media, and word of mouth methods. Executive Success Coaching Inc. will be unique in its approach towards using certified professional career coaches who will also offer personal coaching to clients who prefer such service. Executive Success Coaching Inc. will be structured as a partnership between James Ward and Terry Jones. This means that Executive Success Coaching Inc. will be a very low-cost, simple company, allowing it to grow quickly and inexpensively. The objective is to become profitable within the first three months and to grow at a quick but manageable pace.

Our Mission

Executive Success Coaching Inc. will provide only the highest quality, career coaching services to business leaders and executives in an environment that is safe, comfortable, and attractive and will encourage clients to make repeat visits.

The Company and Management

Executive Success Coaching Inc. is headquartered and incorporated in California. The company is owned by partners James Ward and Terry Jones. James has extensive experience in career coaching while Terry has worked in sales and marketing for 15 years.

The management of Executive Success Coaching Inc. consists of co-owners James Ward and Terry Jones. Both partners will be taking active management roles in the company. We have also assembled a board of advisors to provide management expertise. The advisors are:

  1. Sue Brown, partner at Brown Accounting LLP
  2. Casey Hall, founder at Hall Communications Ltd.

Our Services

Executive Success Coaching Inc.’s service is simple, yet versatile. Clients may purchase one-hour or customized career coaching sessions. During each session, the client and coach are free to use the time as they see fit. For example, an introductory session may be spent mostly discussing career goals and composing a plan for reaching these goals whereas later sessions may be spent entirely on coaching. Executive Success Coaching Inc.’s coaches are selected from professional coaches who have extensive experience in career coaching. These coaches have certification or experience in coaching and they have the knowledge to help clients excel at their workplaces. 

The Market

Across California, the career coaching business has seen an explosion of growth over the last three years. Valley Estate is an affluent area with a high executive density. Our market research has shown that nine out of 10 executives polled in Valley Estate are ambitious and would want to grow their careers within the next five years. Six out of 10 would consider having a career coach.

Marketing Strategy

Already we have service commitments from over 30 clients and plan to aggressively build our client base through our website and social media. The on-site or online professional service that Executive Success Coaching Inc. will provide is sure to appeal to business leaders and executives throughout the Valley Estate area. Our marketing activities include the following:

  • Constant Internet support and blogging.
  • Email advertising to current clients and potential leads.
  • Free coaching tips or sample sessions via our newsletters and blog to grow community awareness and new clients.
  • Joining business groups, the Rotary Club and other local groups.
  • Participation in career and charity events.

These activities will help create an initial interest in the new company. Executive Success Coaching Inc. coaches will also be required to wear their Executive Success Coaching Inc. T-shirts when they coach.

Financial Projections

Based on the size of our market and our defined market area, our sales projections for the first year are $250,000. We project a growth rate of 10% per year for the first three years.

The salary for each of the co-owners will be $10,000. On startup we will have five certified coaches to provide career coaching services and expect to hire four more this year once financing is secured. To begin with, co-owner James Ward will be scheduling appointments and coordinating services, but we plan to hire a full-time receptionist this year as well.

Start-up Financing Requirements

We are seeking an operating line of $100,000 to finance our first-year growth. Together, the co-owners have invested $50,000 to meet working capital requirements.

By the way… you’re invited to claim your FREE step-by-step “Master Coach Blueprint” video toolkit. Just go HERE now to get your master coach blueprint videos.

Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community

Developing a Business Plan for Health Coach Practice

Developing a Business Plan for Health Coach Practice

When you plan to start a health coaching business, you might not have thought about a business plan for health coach practice, but you are going to need one, and you should do your best to make sure that you have one written before starting your business. This is something that you need, no matter what health niche you’re in, and no matter how you plan on going about your future with the coaching business. 

Developing a Business Plan for Health Coach Practice

Running your own coaching business has its advantages, too. You get to be your own boss, set your own hours and days to work and are responsible for your own success. It can be a great way to free yourself from the tedium of 9-5 and work at doing what you love, but you have to begin by asking a few questions:

  1. Are you doing what you love, or just doing something you’re good at? A desire to be a health coach can be a good motivation to work for yourself, but you have to be excited to get up in the morning to do what it is you have chosen to do for a living.
  2. What niche are you going to fill? Is there a need for what you can provide? Will the market bear another entry?
  3. What coaching skills do you have? Just being able to do something may not be marketable enough to convince clients or financiers that you are a good financial investment.
  4. Who are your competitors in your chosen health niche and how are you going to do it better? Why should clients come to you? What do you have to offer that no one else does?

Once you have answered these questions, it is time for the decision of what kind of business structure you will use. Will you be a sole proprietor, responsible for every facet, and the penultimate authority as to how to run the business? Will you have a partner who will share the cost and workload, the profits, and the business decisions? Perhaps the decision will be made to incorporate, with its financial safeguards but more complex and costly set-up? At this stage, legal advice is recommended, if only so that you fully understand the advantages and disadvantages of your chosen business structure.

When the structure is finalized, a name for your health coaching business should be decided upon, if not already having been done so in advance. It should be easy to remember, avoid initials, and single letters (J & C & R, Inc. will be difficult to remember for customers) and try to say something about the business (Jake’s  Coaching & Wellness is easier to remember and spell).

Next, a business plan is a vital step in laying out all these topics and points in a standardized format. 

What is a Business Plan for Health Coach Practice?

A good business plan serves as a formal statement of the company’s goals, financing, structure, and legal considerations. It acts as a resume to prospective investors and bankers to evaluate whether or not your business will be worth investing in or financing. It also provides you with a chance to see the workings of your business in black and white. 

Remember that a business will either offer a product or a service in exchange for money. This is an over-simplification, but it is the one rule that you can stand by. You need to be able to make money, so you need people to pay you for your service or for whatever product you sell. The business plan, then, is a way of setting this up and making sure that your plan is going to work. 

The idea of a business plan for health coach practice, therefore, is to identify your target market. Then write down what you are selling, how much you are selling it for, and how much it is going to cost you to do whatever it is that your business is doing. By looking at the figures you come up within your business plan, you can actually see what kinds of profits you can think about having and come up with a marketing plan. A basic business plan for health coaches should at the least contain a balance sheet, an income statement, a statement of cash flow, as well as proposed financial projections.

The business plan is going to be able to be modified whenever you need to make changes in your business. This means that you have to be sure that you are developing a business plan, and business, that can actually change and grow with the times. This is something that is very important for you to remember when you are putting a business plan together. As long as it makes sense, and as long as it can grow and change, your business plan is only going to lead to your success in your health coaching business.

Would you like an endless stream of new coaching clients? Simply click the image to the right and email and I’ll send you free videos with step-by-step blueprints for generating a massive income from high paying coaching clients.

Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community

 

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