How to Make a Business Plan for Professional Coaching

How to Make a Business Plan For Professional Coaching, Life Coaching Business

If you’re a life coach, you’ve probably asked yourself this question: “How to make a business plan for professional coaching?” In this article, we will provide a step-by-step guide on how to develop a business plan for your coaching practice. We will cover topics such as identifying your target market, setting financial goals, and developing a marketing strategy. By following this guide, you can create a solid foundation for your life coaching business and increase your chances of success.

How to Make a Business Plan For Professional Coaching, Life Coaching Business

Why do coaches need a professional coaching business plan?

A professional coaching business plan is a crucial tool for life coaches to have to effectively run and grow their business. It helps them to clearly define their goals, target market, and strategies for achieving success. It also helps them to identify potential challenges and come up with solutions to overcome them.

A business plan also helps life coaches project their financial needs and plan for their financial future. It allows them to create a budget and track their expenses, which is crucial for maintaining financial stability and ensuring the long-term success of their business. With a professional coaching business plan, life coaches can attract potential investors or lenders, demonstrating their dedication to their business and ability to think strategically and plan for the future. Overall, a professional business plan is essential for any successful life coaching business.

Things to know before you start writing a professional coaching business plan

Here are five things to know before you drafting a business plan and tips on how to make a business plan for professional coaching:

Identify your target market

Before you start putting together a business plan, it’s important to have a clear understanding of who your target market is. Your target market is the specific group of individuals or organizations that your coaching business will serve. This may include individuals seeking personal development, professionals looking to advance in their careers, or small business owners seeking guidance. 

Understanding your target market will help you tailor your services and marketing efforts to meet your clients’ needs. 

Define your services

As a life coach, you’ll need to decide what specific services you will offer to your clients. This could include individual coaching sessions, group coaching programs, workshops, and seminars. Determine which services you feel most comfortable and qualified to offer and be sure to clearly communicate these services in your business plan.

A clear outline of the coaching services offered, including the types of coaching, the duration of sessions, and any additional resources or tools provided, should be included in the business plan.

Set your pricing

One of the key elements of your business plan will be your pricing structure. Consider the value you are offering to your clients and determine a fair price point that will allow you to sustain your business. It’s also a good idea to research the competition to see what other life coaches in your area are charging for similar services.

A pricing model that is competitive yet financially viable for the business should be determined and included in the business plan. This may include pricing options for different coaching services, packages, or pay-as-you-go options.

Develop a marketing plan

To attract clients, you’ll need to have a solid marketing plan in place. This could include things like building a website, creating a social media presence, and networking with potential clients. Consider what marketing channels will be most effective for reaching your target market and allocate resources accordingly.

A plan for reaching and attracting potential clients should be outlined, including methods for building a client base through networking, social media, and other marketing efforts.

Know your finances

A thorough understanding of the financial needs of the business, including start-up costs, how you plan to increase revenues, operating expenses, and projected income, is crucial in creating a successful business plan. This may include a budget and financial projections for the first few years of operation.

Final remarks on how to make a business plan for professional coaching

Making a business plan for professional coaching can take some time to write as you need a tremendous amount of data at your fingertips. However, it is an essential step for any coach looking to start their own business. It allows for a clear understanding of your goals, target audience, and financial projections, and helps to guide your decision-making and strategy. To make a successful business plan, you should start by identifying your unique selling proposition and target market, and then outline your services, pricing, and marketing strategies.

Special Bonus – Learn 32 ‘Guru’ Transformation Techniques when you click on the image at the top right. You’ll learn how to become a life coach in 30 days.

Jeannie Cotter
Writer, Coaches Training Blog community

Sample Coaching Plan: Building an Effective Plan

Sample Coaching Plan, Life Coaching Business

Successful coaching begins with having a sample coaching plan that is a no-brainer for the players to follow. This base plan should include all of the building pieces that you need to motivate change within clients. In this article, I’ll share a few tips to help you build your coaching plan. If you’re new to coaching or running your own coaching business, developing an effective coaching plan for your new business is a great idea. In a sample coaching plan, you should have several strategies to ensure your business runs effectively.

Sample Coaching Plan, Life Coaching Business

What is a coaching plan?

Coaching plans are a way to help you get the most out of your coaching sessions. If you’re new to coaching, they can be a way to make sure you don’t waste your time in the wrong areas. And if you’re already working with clients, coaching plans can help you create an actionable plan for how to get results in your business.

A sample coaching plan consists of a set of questions that helps you narrow down what your clients want to achieve from your coaching business and how it will help them reach their goals. With this information, you can decide which areas of your business need attention.

Coaching plans are typically developed in the beginning stages of coaching, with regular updates throughout the life of the coaching engagement. You can think of a coaching plan as a roadmap for your coaching engagement. It provides structure and order for you and your client, helping both parties stay on track during your work together.

The essential components of a coaching plan

Every coach is different, but most coaches have the same basic tools they use to help their clients reach their goals.

Coaching plans include:

Goals and objectives. You need to know what you want to accomplish before you can figure out how to make it happen. Your coaching plan should include a general goal for what you want to achieve with this particular client and specific objectives you’ll work towards over your relationship.

Action steps. These steps are specific actions that will help you reach your goal. They should be broken down into small, manageable pieces so that they’re easier to accomplish and track any progress required to achieve a specific goal.

Progress tracking. This is an essential part of any coaching plan; you want to make sure that you hold yourself accountable as much as possible so that your client can see how they are improving over time.

Deliverables. The deliverables are specific results or outcomes from completing each objective. For example, if you’re building a new client base and one of your objectives is creating an onboarding curriculum for your clients then the deliverable would be a completed onboarding curriculum document ready for distribution by the end of Week 2 of coaching.

How to develop your coaching plan

As a life coach, you are working with someone who has chosen you precisely because they believe you can help them achieve their goals and aspirations. Your first task is to develop a coaching plan that will allow you to work with your client effectively.

To do this, you need to understand how your client thinks and what they want from their coaching experience. You must also know how they want to be coached and what coaching style works best for them.

To develop your coaching plan as a life coach, follow these steps:

Understand your client’s goals – You must understand precisely what your client wants from their coaching experience before you start working together. This isn’t always easy because most people don’t know exactly what they want until they have achieved it! However, by asking open questions such as “What is important for you right now?”, “Why are you here?”, “What would success look like?” or “What do you want out of this?” it should become clear what direction they want their life to take.

Create a vision statement – This is the big picture of how you want your life coaching business to look like in 5-10 years. It should be specific enough so that it gives direction but not too rigid so that it limits creativity and flexibility.

Create a mission statement – This is an extension of the vision statement but focuses on what type of person you want to be as an outcome of being a life coach. How do you want people who interact with you to feel? What values do they need to see for them to trust you? What kind of impact do you want to have on others? These are questions that will help determine what kind of strategy to use.


Regardless of your level of preparation, it’s a good idea to keep a few core concepts in mind when creating sample coaching plans. There is no one size fits all solution for creating a perfect coaching plan, but by at least considering the advice in this article and putting it into action, you should be knocking out a winning plan in no time.

SPECIAL BONUSIf you would like step-by-step blueprints for generating a massive income from high paying coaching clients, I invite you to claim your FREE ACCESS to the “Life Coach Salary Secrets” video toolkit.  Go HERE to get it FREE.

Jeannie Cotter
Writer, Coaches Training Blog community

A Simple Business Plan for Life Coaches: Do’s & Don’ts

Simple Business Plan For Life Coaches, Life Coaching Business

Are you struggling to come up with a simple business plan for life coaches? Whether you are new or experienced in life coaching, you will be challenged to create the ideal business plan for your coaches. Everything seems like a puzzle that needs to be solved. The truth is that it doesn’t have to be […]

Continue reading...

The Importance of Coaching Plans in Business

Coaching Plans in Business, Life Coaching Business

What are coaching plans and what are some of the benefits of coaching plans in business? Coaching plans are an essential part of setting up your business for success. A coaching plan is a written document outlining the steps needed to reach your entrepreneurial goals. It is a road map that shows how you can […]

Continue reading...

Marketing Plan for Life Coaches: Steps to Creating One

Marketing Plan For Life Coaches,Marketing For Coaches

If you’re a life coach, you need a marketing plan for life coaches to market your service and attract new clients. In this guide, I’ll show you how to create one that can help you get more clients. Marketing Plan for Life Coaches: How to Create One To successfully market your service, you’ll need a […]

Continue reading...

A Simple and Free Health Coach Business Plan Guide

Free Health Coach Business Plan, Life Coaching Business

If you have difficulty starting your health coaching business, this free health coach business plan guide can help you get a clear vision of your business and what it will take to implement that vision. You need to know what your goals are in order to achieve them. This free guide will help you form […]

Continue reading...

Coaching Business Plan to Grow Your Business

Coaching Business Plan, Life Coaching Business

If you want to start a successful life coaching business, then you must have a coaching business plan. Interested to grow your business by providing your clients with the highest value coaching, teaching, and consulting services? A business growth plan will give you the tools and techniques to grow a high-end coaching business from which […]

Continue reading...

Crafting a Business Coaching Business Plan

Business Coaching Business Plan, Business Coaching

A business coaching business plan is a document that outlines all aspects of your business, from revenue and expenses to marketing strategies and sales goals. It’s meant to help you take an objective look at your business to assess its strengths, weaknesses, opportunities, and threats. The end goal? To create a roadmap for growth that […]

Continue reading...

A Sample Business Plan for Cookery Coaching Business

Business Plan For Cookery Coaching Business, Life Coaching Business

Are you a cooking coach who is in need of a business plan for cookery coaching business? Here is a sample business plan for cookery coaching business, Kalou. Kalou is a cookery coaching business. The company provides cooking lessons for people who want to learn how to cook or improve their cooking skills. Kalou also […]

Continue reading...

Business Plan for Life Coaches on a Lean Canvas

Business Plan For Life Coaches, Life Coaching Business

Thinking of writing a business plan for life coaches? The Lean Canvas Method is an excellent way for creating one. It helps you focus on the most critical aspects of your business and identify where your clients are coming from and what they’re paying for. In this blog post, we’ll look at how to use […]

Continue reading...