A Career Coaching Business Plan Sample

It’s always easier to write something if you can read an example first, so here’s a career coaching business plan sample that you can use as a model for your own business plan. Every venture starts with the first steps and a career coaching business plan is no exception. Well thought out first steps, properly implemented, will pay dividends in the business operations of your coaching business in later years. 

A Career Coaching Business Plan Sample

Executive Success Coaching Inc – A Career Coaching Business Plan Sample 

Please note that “Executive Success Coaching Inc.” is a fictional coaching business invented for this career coaching business plan sample. You may also find business plan templates online or request career coaching business plan samples from coaches who provide them.

Executive Summary

This is the plan for a new business, Executive Success Coaching Inc., by James Ward and Terry Jones, to be started locally at Valley Estate in California. The mission of Executive Success Coaching Inc. is to offer affordable, convenient career coaching services to business leaders and executives in Valley Estate.

In order to offer clients the most affordable service, Executive Success Coaching Inc. will utilize professional career coaches who are certified and have the personal experience and knowledge to provide the service. They will have a personal background that will enable them to help the customers and enable them to achieve their own career goals. 

Career coaching training will be offered at our training center in Valley Estate, at the client site or online. By providing low-cost, flexible online, and on-site options, we expect to attract a large career-oriented demographic and residents who are ready to work hard on their career goals.

To reach clients, we will primarily utilize our website, social media, and word of mouth methods. Executive Success Coaching Inc. will be unique in its approach towards using certified professional career coaches who will also offer personal coaching to clients who prefer such service. Executive Success Coaching Inc. will be structured as a partnership between James Ward and Terry Jones. This means that Executive Success Coaching Inc. will be a very low-cost, simple company, allowing it to grow quickly and inexpensively. The objective is to become profitable within the first three months and to grow at a quick but manageable pace.

Our Mission

Executive Success Coaching Inc. will provide only the highest quality, career coaching services to business leaders and executives in an environment that is safe, comfortable, and attractive and will encourage clients to make repeat visits.

The Company and Management

Executive Success Coaching Inc. is headquartered and incorporated in California. The company is owned by partners James Ward and Terry Jones. James has extensive experience in career coaching while Terry has worked in sales and marketing for 15 years.

The management of Executive Success Coaching Inc. consists of co-owners James Ward and Terry Jones. Both partners will be taking active management roles in the company. We have also assembled a board of advisors to provide management expertise. The advisors are:

  1. Sue Brown, partner at Brown Accounting LLP
  2. Casey Hall, founder at Hall Communications Ltd.

Our Services

Executive Success Coaching Inc.’s service is simple, yet versatile. Clients may purchase one-hour or customized career coaching sessions. During each session, the client and coach are free to use the time as they see fit. For example, an introductory session may be spent mostly discussing career goals and composing a plan for reaching these goals whereas later sessions may be spent entirely on coaching. Executive Success Coaching Inc.’s coaches are selected from professional coaches who have extensive experience in career coaching. These coaches have certification or experience in coaching and they have the knowledge to help clients excel at their workplaces. 

The Market

Across California, the career coaching business has seen an explosion of growth over the last three years. Valley Estate is an affluent area with a high executive density. Our market research has shown that nine out of 10 executives polled in Valley Estate are ambitious and would want to grow their careers within the next five years. Six out of 10 would consider having a career coach.

Marketing Strategy

Already we have service commitments from over 30 clients and plan to aggressively build our client base through our website and social media. The on-site or online professional service that Executive Success Coaching Inc. will provide is sure to appeal to business leaders and executives throughout the Valley Estate area. Our marketing activities include the following:

  • Constant Internet support and blogging.
  • Email advertising to current clients and potential leads.
  • Free coaching tips or sample sessions via our newsletters and blog to grow community awareness and new clients.
  • Joining business groups, the Rotary Club and other local groups.
  • Participation in career and charity events.

These activities will help create an initial interest in the new company. Executive Success Coaching Inc. coaches will also be required to wear their Executive Success Coaching Inc. T-shirts when they coach.

Financial Projections

Based on the size of our market and our defined market area, our sales projections for the first year are $250,000. We project a growth rate of 10% per year for the first three years.

The salary for each of the co-owners will be $10,000. On startup we will have five certified coaches to provide career coaching services and expect to hire four more this year once financing is secured. To begin with, co-owner James Ward will be scheduling appointments and coordinating services, but we plan to hire a full-time receptionist this year as well.

Start-up Financing Requirements

We are seeking an operating line of $100,000 to finance our first-year growth. Together, the co-owners have invested $50,000 to meet working capital requirements.

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Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community