A Simple Business Plan for Life Coaches: Do’s & Don’ts

Are you struggling to come up with a simple business plan for life coaches? Whether you are new or experienced in life coaching, you will be challenged to create the ideal business plan for your coaches. Everything seems like a puzzle that needs to be solved. The truth is that it doesn’t have to be that complicated! It is easier than you think! All you need to focus on before creating a business plan template is to know some of the do’s and don’ts of a business plan.

Simple Business Plan For Life Coaches, Life Coaching Business

Why are business plans important for life coaches?

A business plan is coaches’ roadmap to success. It is the framework that gives them direction and helps them make decisions about where to go and how to get there.

Even if they are a one-person operation, having a simple plan will help them stay focused on their goals and increase their chances of success.

Here are some key reasons why a business plan is essential for life coaches:

It gives them clarity about their business goals. Without a plan, it’s easy to get caught up in day-to-day activities, which can distract them from focusing on what’s most important for their business. A written plan helps them prioritize the actions that will have the most significant impact on growing their practice so that coaches can make sure their business grows consistently over time.

It creates accountability for making progress toward goals. When their plans are documented, it becomes much harder to ignore them or procrastinate when it comes time to take action or make decisions. A written plan forces coaches to think through every aspect of running their business so that there are no surprises when things don’t go according to plan.

The Do’s and Don’ts of Developing Simple Business Plans for Life Coaches

Business Plan Do’s

Here are some do’s for writing a life coach business plan:

  1. Do set goals. Coaches need specific goals for themselves and their business, so make sure they’re written down and clearly outlined in your simple business plan for life coaches.
  2. Do include financial information. In addition to knowing how much money coaches will need to get started with their coaching practice, it’s also essential to have an idea of how much money they expect to earn each year and what expenses they’ll incur in the process, such as advertising or travel costs, so be sure to include this information in your business plan template as well.
  3. Add personal details about themselves and why they want to become a life coach. A life coach’s personal story can help make potential clients relate to the coach more easily, which may lead them to trust the coach’s services more than they would have if they didn’t know much about the coach personally before meeting with them in person for their initial consultation appointment at least once per week.

Business Plan Don’ts

Here are some things coaches should avoid when writing their business plan:

  1. Don’t be vague. Life coaches work with clients to help them identify their goals and develop plans for achieving those goals. Their business plan should be clear and specific about their goals. A vague or unclear plan is not likely to inspire investors or lenders.
  2. Don’t leave out key information. Coaches may think some details aren’t as important as others but don’t leave out anything that might affect the success of your business. Investors will want to know everything they can about your company, so give them everything they need without making it too long or complicated.
  3. Don’t assume that investors will understand what you do. Even if they’ve heard of life coaching, they might not know precisely what it involves or why it’s important for your company’s success. Be sure to explain this in detail in your business plan, so there are no misunderstandings about what makes your business unique compared with other companies offering similar services.


Ensuring your business is sustainable requires smart planning and a host of considerations. This article outlines some of the most important aspects you’ll need to think about when it comes to crafting simple business plans for life coaches—the do’s and don’ts, but it’s not the final word on the subject; rather, it’s a springboard for serious thought. And since life coaching is highly personalized in terms of services and rates, there’s no one-size-fits-all solution, but hopefully, these guidelines will help you get started.

SPECIAL BONUSIf you would like step-by-step blueprints for generating a massive income from high paying coaching clients, I invite you to claim your FREE ACCESS to the “Life Coach Salary Secrets” video toolkit.  Go HERE to get it FREE.

Jeannie Cotter
Writer, Coaches Training Blog community

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