A Business Plan, Coaching Practice and Some Strategies

How do you align your business plan coaching practice with your Internet marketing strategies? Every successful business has an intelligent strategy and coaching businesses are no different. However, given the many additional marketing avenues that the Internet provides, it is easy to develop tangential campaigns that are not connected to your overall business strategy.

A Business Plan, Coaching Practice and Some Strategies

To reap the great benefits of the digital economy, it is important to ensure that your Internet marketing strategy is properly aligned with your overall business plan. By verifying that all of your online marketing efforts complement your coaching practice, you will be able to reap the full profits of branding.

Here are some avenues of Internet marketing branding you can explore to boost your brand messaging.

  • PPC (pay-per-click) keywords and ad copy should espouse your marketing punch line.
  • Online press releases are most effective if they point out the benefits of your coaching business website and these benefits should be congruent with what you are plugging in your messages and slogans.
  • Social media posts should be related to your branding message.
  • Blog posts should not only discuss how your coaching product or website is fresh and innovative, but also reinforce your branding message.
  • Email campaigns need to be handled delicately to ensure that they are not viewed as spam, but if you can include information that is of value to your reader, in addition to your marketing message, this is an effective method.
  • Banner ads provide that great visual element, where you can use imagery and text to attract and hold attention.
  • Website content is very valuable in helping the search engines increase your rankings, as well as turning your visitors into buyers through your branding message.

Stage 1: Business Plan, Coaching Practice & Internet Marketing Strategy

After you have developed your overall business plan, it is time to develop your Internet marketing plan. The first step of Internet marketing planning begins with your domain name. The choice of domain name is critical and it will follow your coaching practice regardless of what future marketing changes you may implement. Thus, choose a domain name wisely and carefully, with your business strategy in mind.

After you have selected the appropriate domain name, it is time to develop the look of the website and ensure that it properly espouses your vision for your coaching strategy. Even the simple use of different colors may or may not complement what you are attempting to strategically achieve.

Once you have built your website, it is now time to plan your marketing strategy. Develop a budget, research your target audience, find the right keywords and begin creating the perfect copy for your online advertising campaigns. At this stage, you can experiment with different combinations of keywords, copy, and any relevant copy, as long as they are still within the bounds of your business plans, coaching practice and marketing strategy.

Stage 2: Monitoring

This is a very important part of your online marketing strategy, yet most often overlooked. After you have approved your marketing campaigns, it is important to monitor what keywords, banner ads, landing pages, and ad copy are effectively yielding you a good ROI. 

Managing dozens of keyword campaigns is a tedious, time-consuming task; in addition, it is difficult to see the trends and true ROI between your campaigns. Utilizing online tools such as ZamDoo, all of this monitoring and analysis is automatically done for you, which leaves you with more time to focus on the overall Internet marketing strategies for your coaching practice.

The more Internet marketing avenues you have, the more important it is for you to monitor all of them to effectively ascertain which ones are working best for your business plan, coaching practice, and marketing strategy.

Stage 3: Adjusting

After you have researched and monitored your Internet marketing results, act swiftly to adjust to the information you gather. The quicker you can react to the online marketplace, the better your profits will be. Stop using marketing venues that are not giving you high ROI and instead focus on the keywords and campaigns that are working for your business strategy. 

By planning, monitoring, and adjusting, you can effectively ensure that your Internet marketing strategies will optimize your overall business plan. Online marketing is a powerful advertising avenue, but the diversity of its audience, changing results of interaction, and intricacies of its tools require your attention to ensure that your message online is clearly branded with the one you have for your overall coaching business plan.

By the way… you’re invited to claim your FREE step-by-step “Master Coach Blueprint” video toolkit. Just go HERE now to get your master coach blueprint videos.

Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community