Looking at a sample life coaching business plan is a great way to start when composing your own coaching business plan. It can be used as a guide and a reference tool to help you write the best plan for your coaching practice.

A Sample Coaching Business Plan is Not Your Business Plan

Though using a sample is recommended when you write a business plan, it is crucial to remember that you don’t just cut and paste when writing your plan. A sample is merely a guide and should not be modified with a few simple changes and used as your own.
Your life coaching business is unique and your life coaching business plan should also be unique!

A Sample Life Coaching Business Plan

Here is a simple sample life coach business plan which can be used to help you write your own business plan:

Administrative

My coaching business will be set up as an LLC. I will be the only coach but will be open to hiring other coaches to work for me as the business grows. I will be a general life coach who specializes in working with millennials.

Mission Statement

To provide coaching to millennials that inspires and motivates them to reach their potential, both in their careers and in their personal lives. I will do this through one-on-one coaching, group coaching, and webinars.

Vision Statement

For all my clients to reach their full, self-actualized potential so they can prosper and grow as people, and live an abundant and happy life. For my business, I hope to earn a reputation as a caring, honest, ethical coach who has provided desirable outcomes for his clients.

Values

Ethical, honest, hungry for knowledge and continuing education, impactful, creative and an outside-the-box thinker, and empathetic (Every sample life coaching business plan will have different values and your business plan should have a longer list).

Target Market

The target market is millennials. The size of the market is large enough in my geographical area to support my services. Also, the median income of millennials is XXXX, which is high enough to have enough disposable income to support my fees.

Fees and Packages

I will charge XXX per hour. I will offer a free consultation. I will offer packages at XXX per month for XX sessions. I will also offer group coaching at XX per hour.

Marketing and Promotion

I will begin by having a professional designed website, I will use a list building service and create an online newsletter to be mailed out weekly. I will design a customized social media marketing campaign and not spend more than XX per month to begin. I will allow for future expansion of this campaign, and will also volunteer to coach for specific groups and attend functions to increase my network visibility. (If the sample life coaching business plan you are looking at doesn’t have a marketing section, move on to the next one!).

SWOT

(Every sample life coaching business plan should have a section similar to this, though it might be called something else)

Strengths: Empathetic, Trained, Great listener, excellent interviewing skills.

Weaknesses: Inexperience – beginner coach, not skilled at marketing.

Opportunities: A decent amount of life coaches in my area, but none have strong brands or well-known reputations, other streams of income (skilled at writing and can author articles and eventually a book), known in my community and can use my networks as a marketing tool.

Threats: A decent amount of life coaches in the area and a strong price competition keeps fees low, concern over the current political climate and possible economic ramifications from the chaos.

This simple sample life coaching business plan will give you a start. Don’t copy and paste, do the research necessary to paint a vivid portrait of your business and its environment, and take time to write an enduring founding document that you can use as a reference guide for as long as you own your life coaching business.

Hope you took some great value out of this post today! I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. And also, you can click on the Twitter button below to retweet this article… Thank you!

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community