Coaching Business Plan – Simple Sample

Need to write a coaching business plan? Simple samples and templates are available online for easy reference.

When using free samples from the Internet, make sure they are comprehensive and geared toward a coaching business. Though many samples are general in nature and can be used for most any type of business, if you can find one made for a coaching business, that works better!

Nothing Wrong with Simple Business Plan Templates

There is nothing wrong with using simple outline style templates as templates for your own business plan. They serve as a great guide to creating a business plan for your coaching business. When writing a coaching business plan, simple is often easier to follow and copy. However, remember that a business plan is much more than an outline. The sections must be filled in with information relating to your business.

Coaching Business Plan – Simple Sample

Here is a coaching business plan template that is about as simple as you can find:

Administrative. Type of business setup. Location. Hours. Accounting methods. Licenses, permits, and certifications.

Vision Statement. Where do you see the business headed? Where do you want it to be in one year? Five years? Ten years? It’s basically long-term in scope.

Mission Statement. Why are you a coach? Why are you starting a coaching practice? This is both short-term and long-term and encompasses you values, vision, and purpose.

Values. Who are you as a coach? What values do you think are the most important? What values will guide your practice and entrepreneurial endeavors?

Marketing. Boo! Hiss! Boo! No one likes to market and promote. But, it is a necessary evil. Create a starting marketing plan or two, including how they will be implemented, an estimate of costs, and a way to assess and measure. This is a must-have section for a coach business plan. Simple marketing is not, but it is easier when you create a plan.

Alternate Streams of Income. This is where you get to dream a bit. How would you like to expand your business? What other services would you like to offer – DVDs, books, seminars, etc.?

Target market and SWOT analysis. Define who you want to coach, how you can help them find outcomes, and also do a SWIT analysis – strengths, weaknesses, opportunities, and threats.

Branding. A section not often included in a coaching business plan. Simple marketing 101 will tell you that branding is crucial to your long-term success as a coach. With many different platforms available – writing, social media, websites, networking, seminars – branding is critical to your success.

Don’t Copy and Paste a Coaching Business Plan

Though templates and samples are useful tools when creating a business plan, no one should just find a sample business plan and copy and paste. Your business is unique. Your business is special.

Use a sample or template as a guide. You can copy the sections and format, but the content needs to be all yours! Take your time and do some research when needed to write a comprehensive, clear, and unique coaching business plan. Simple, right?

Really, it’s not that hard.

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Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community