How to Create a Health Coaching Business Plan

Running a health coaching business is no child’s play especially when you are new to this niche, therefore it’s essential for coaches to have a solid health coaching business plan.

How to Create a Health Coaching Business Plan

Rui Santos ©

The Basic Definition of a Business Plan

A business plans plays a vital role in achieving business objectives, helps in determining budgets and expenses, and ultimately drives profits. Without a business plan, a business can fail and will not evolve.
By having a business plan, a health coach can outline the goals and objectives of his or her coaching business. A health coaching business plan has two parts:

  1. What to do?
  2. How to do it?

In the first part, everything that a health coach wants from his or her coaching business is written for example, the mission of the company, sales objectives, expenses, and profit estimates. In the latter part, the ways of achieving the objectives is written. A health coaching business plan doesn’t necessarily have to be a formal document but can just be a simple outline of things that you need to do for the progress of your business.

Things to Include in a Health Coaching Business Plan

You may not know the exact pattern of your business plan. Don’t worry, there are plenty of business plan templates available online that you can use. The main reason for using templates is that they give you some ideas of what to write in your business plan. Then brainstorm what your business needs or what you need to do to make it work. Here are some of the things you need to include in your business plan:

  • Business Summary

This section includes a summary of your health coaching business i.e. what your business is all about and the goals you are planning to achieve. These goals will guide you and give all your efforts a purpose and sense of direction.

  • Financial Plan

Finances are the most important thing you need for your health coaching business. In this section, you will write the details of your expenses, money you need for these expenses, and the sources from where your income will be generated.

  • Business Operation and Management

Here, include the name of your company, its location, registration number, names of business partners, and details of the management team as well as employees you will hire.

  • Market Analysis

In this section, you will write about your business strengths, weaknesses, opportunities and threats. You must also be able to identify your target market and state what differentiates your products or services from others. Among the questions you need to ask are: Will I be offering coaching to a specific niche market, e.g. working adults, women, children, etc? How is my health coaching programme different from other programmes? What will be my marketing strategies? What are the channels (e.g. a website, workshops, monthly course subscription, etc) I will be utilizing to sell my coaching programme?

  • Future business goals

Your business is constantly evolving, so don’t forget to add any future business goals that you aim to achieve.

Things to Remember:

  • Make sure your business plan is flexible and can adapt to market changes.
  • Analyse the business plan and try to find critical mistakes or gaps.
  • Review these mistakes and make a realistic business plan.

Bear in mind that if you don’t have any experience writing a business plan, you can always engage an expert to help you write one. All you need to get started is do it now!

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Jeannie Cotter
Writer, Coaches Training Blog community

FREE Video Course: How To Build a High Paying Coaching Business

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