Just Health LLC: A Sample Health Coaching Business Plan

Below you will find a sample health coaching business plan you can use as a springboard to help you get started on organizing your own plan.

Sample health coaching business plans are a great resource to explore if you want to set up your own business in this niche.

A Sample Health Coaching Business Plan

Executive Summary

1. Just Health is a health and fitness coaching program designed for people with physical health restrictions.
2. Just Health provides low-cost, specialized workouts.
3. Just Health provides easy meal recipes for specific diet needs.
4. Founder has experience in this area due to her own health conditions.
5. There is a big market for health and wellness, but not much of it focuses on those with specific health needs or restrictions.
6. The business will be easily accessible from the home.

Company Description

Just Health, LLC was founded by Minnie Steelworth in 2021 when she realized, due to her own health needs, that there was a need for easily accessible health coaching programs specifically formatted for individuals with physical health restrictions. It provides easy, from anywhere access to health coaches and recipes customized to fit the individual’s physical and eating needs and/or restrictions.

The company strives to create a space where those with health conditions or restrictions can find customized exercises and recipes to help them live a healthy, high quality life on a low budget.

Industry Analysis

According to the Centers for Disease Control and Prevention, 1 in 4 people in the United States are living with a disability. Out of that group, 13.7% are specifically living with a physical disability. 

Statista Research Department published data in February 2021 showing that 87.4 million people in the United States used a health and fitness app in the year 2020. 

Evidence shows health and fitness apps are a popular way people work on their health goals. With the amount of people with smartphones or smart devices and the continuing development of technology, it stands to reason that they will continue to be popular. And with the number of individuals with physical disabilities in the United States alone, there is a clear need for a quality app they can access for their unique health and fitness needs and goals.

Products & Services 

1. App-customizable with health goals, check-ins with a health coach.
2. Pre-recorded exercise videos specific to different physical limitations.
3. Live, one-on-one sessions with a personal health coach.
4. Wide range of recipes for specific diet needs.
5. Exercise and clothing merchandise.

Marketing Plan

1. Start with social media and a website.
2. Advertise outside medical facilities.
3. Subscription incentives.
4. 30-day free trial (with limitations)

Operational Plan

• Timeline
• Find personnel to create a quality app.
• App creation (up to 3 months with testing).
• Hire trainers to create exercise videos.
• Hire dieticians for recipe creation.
• Create a product sample.
• Create a website.
• Upload content to the app.
• Make app accessible to the public and start marketing.
• Create and sell merchandise.

 

• Legal Needs
• Make sure health coaches and dieticians are certified professionals.
• Copyright the app and its contents.

 

• Staff
• Start with 2 dieticians and 5 health coaches.
• Expand staff over time.

Financial Plan

• Expenses – Research for competitive prices

• Creating app
• Marketing
• Paying health coaches
• Paying dieticians
• Creating merchandise

• Income

• Subscriptions
• Merchandise
• Web hosting advertisements for other businesses

Conclusion

Having reviewed a sample health coaching business plan, you can be aware of what you need to include in your own business plan for it to be thorough, and a thorough, written-out plan will lead to starting a business with a strong foundation.

Would you like an endless stream of new coaching clients? Simply click the image to the right and email and I’ll send you free videos with step-by-step blueprints for generating a massive income from high paying coaching clients.

Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community