Writing a Winning Career Coaching Business Plan

Writing a career coaching business plan can be a lot of hard work or it can be great fun. You have so many ideas floating around in your head that it can be difficult to capture them all in a logical format and know where to start. However, committing time to write an effective plan can help improve your chances of success as a career coach.


Writing a Winning Career Coaching Business Plan

Not every business needs a 100-page bound business plan. However, all businesses need to have some idea of where they want to go and how they are going to get there.

Here are some tips on how to write a killer career coaching business plan!

The first stage of any career coaching business plan is ANALYSIS. You need to take a very objective look at certain factors that may impact your business. The two major ones to consider are competition and your operating environment.

First, let’s look at your competition. Clients only have so much money available so your first task is to ask yourself “What is my competition like?” and “Can I beat them?” The more you understand your competition, the more you can develop your unique selling proposition and compete in the market.

Next, let’s look at your operating environment. This is basically understanding what factors around your area of operation are likely to affect your business performance. You need to ask questions like:

· How is the economy doing?

· What is consumer confidence like?

· Where is technology heading in my industry?

After answering all the questions, you need to decide how these might negatively or positively influence your business.

Now that you have discovered more about your competition and explored your operating environment, it’s time to set some OBJECTIVES. This is what you want to achieve in the period your business plan covers. It is said that good objectives are SMART, i.e. specific, measurable, achievable, realistic and targeted. Here’s an example of a SMART objective for a career coaching business.

By the end of this year, we will have increased sales of our career coaching workshop by 6.5% over the previous year.

It is much easier to achieve high performance when you set clear objectives.

Next, you need to outline your STRATEGY. How are you going to reach your objective(s)? This is where your marketing plan comes in as it helps describe your marketing strategy and how you are going to achieve your desired objective(s).

When developing your marketing strategy, consider the following:

Products & Services: What products or services will you be offering? Will you be offering on-site career coaching services or will you be conducting group workshops at another venue?

The Target Market: The target market is the clients that you expect to do business with. For example, will you focus on millennials who are looking for someone to help them out in their job search or experienced executives who are looking for a career change?

To make your strategy work, you must also allocate appropriate RESOURCES and why you believe this is adequate to get the results desired. This could be dollars, people, equipment, etc.

A career coaching business plan must also have some PROJECTIONS. This covers your basic financial projections that your business plan will deliver. Are you expecting a profit or loss? How much?

Lastly, you need to allow for CONTINGENCIES. Plans change all the time and your career coaching business plan needs to consider these possibilities in advance. A good way to do this is to yourself ask some “What if?” questions. Here are some examples of “What if?” questions:

· What if a new competitor enters your market?

· What if the unemployment rate increases?

· What if the career coaching industry experiences a downturn?

Being aware of likely contingencies will save you a lot of stress and allow you to deal with problems before they become a big problem.

These few things will help your career coaching business to become a great success and also provide you with peace of mind knowing that you have thoroughly thought about and planned for your business.

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Jeannie Cotter
Writer, Coaches Training Blog community

7 Questions to Ask Before You Write a Career Coaching Business Plan

A career coaching business plan is a must – writing one is a critical first step when starting a career coaching business. Don’t spend the time and money getting your business off the ground without first taking the time to compose a comprehensive and concise business plan.

Career Coaching Business Plan

Career Coaching Business Plan – Marek Uliasz © 123RF.com

Do You Really Need a Business Plan?

Yes – you really need a business plan, no matter what business you’re starting. There’s no equivocation on this question – write one before you start coaching!

You Don’t Know How to Write a Business Plan?

It’s not too difficult, and there are hundreds of samples, templates, and examples across the Internet. Most are free. Taking the time to think about your business, imagining what your business will be like in the future, and using these templates as a guide, and you can create your very own career coaching business plan!

Yes – you need one, and yes, it’s not that hard to write one that works for your business.

7 Questions to Ask Before You Write a Career Coaching Business Plan

Here are a few questions to consider as you think about and write your business plan. These questions will guide you through the process and help you create a career coach business plan that works!

  1. What need are you serving? Is there a need for you to serve? Are there potential clients actively searching for what you offer? You don’t want to be offering a solution for which there is no problem.
  2. Who will you be serving? This question and the one above will help you define your target market. It will guide you when making decisions on marketing, niches, and viability of future decisions.
  3. What are your objectives and goals for the first year and the next, and the next? A career coaching business plan should be focused both on the short and long-term. You certainly don’t need goals for every year, but having them for the first year, perhaps the third year and fifth year will help you create future strategy and inform the decision-making process.
  4. Who are you as a coach? What values you drive you as a person and a coach? What values will guide you in conducting your business? What values have priority and what are secondary? Answering this question comprehensively will give your business meaning and direction.
  5. Are your objectives need to be Specific, Measurable, Achievable, Realistic, and Timebound? Once you have listed objectives, the next step is to see if they are SMART ( Specific, Measurable, Achievable, Realistic, and Timebound). Goals that aren’t SMART are difficult to achieve or measure.
  6. Where is your passion? Do you have a specific passion for a specific group of people? Like working with college graduates? Like focusing on career women? Your plan should contain details on your passions.
  7. Where is your expertise? Do you have the outcomes your specific target market is seeking? Combining your passion with your expertise will create a powerful coaching force that can propel your business to a prosperous future.

These 7 questions will give shape and substance to any career coaching business plan, and help you develop a plan which guides the present and the future.

To learn more about how to generate an endless wave of high paying coaching clients, get your FREE Instant Access to our “ Life Coaching Business Blueprint” video toolkit when you go HERE.

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

Questions to Ask Yourself Before Writing a Career Coaching Business Plan

Having a career coaching business plan is a necessity for everyone who decides to become a career coach. A business plan serves as a founding document and a handy reference for all types of businesses, including coaching practices.

Career Coaching Business Plan

Career Coaching Business Plan – rawpixel © 123RF.com

Career Coaching Business Plan Outline

Here is a brief career coaching business plan template that can be used for all career coaches:

Part 1: Administrative – the nuts and bolts of starting and operating a business.

Part 2: The Coach and the Coaching – define who you are as a coach, what type of coaching you’ll be doing (career coaching), what niche (if any) you plan to pursue, and what outcomes you can offer your clients.

Part 3: The market – what group is your target market, what is your competition, what is local business environment like, and how the economy affect your business.

Part 4: Mission, Vision, and Values: This can be separated into three section where you list your mission (what your businesses does and why it exists), your vision (where you want your business to be at some time in the future), and your values (what characteristics, attributes, and qualities define your coaching).

Part 5: Marketing – how will you reach your target market and let them know about your great coaching skills? What media will you use to promote your business? What is your budget? How will you measure success or failure?

Part 6: All career coaching business plans should contain a section on SWOT (or something similar): S – strengths, W- weaknesses, O- opportunities, T- threats.

What Questions to Ask Before Writing a Business Plan?

Before you begin composing a business plan, you should take a few moments and ask yourself some questions. The answers to these questions will help you write an effective and comprehensive business plan.

Question 1: What need are you serving? A carefully crafted answer to this question will go a long way toward defining your target market, creating an effective marketing plan, and building your business.

Question 2: What is the profile of your most likely clients? This question will also help you clearly define your target market and make the acquisition and retention of clients easier.

Question 3: What makes you a great coach? Answering this question honestly will help you recognize the values that will sustain and drive you as a coach. The answer will also help you compose clear and concise values and mission statements.

Question 4: What are your objectives and priorities for the first year? A career coaching business plan should be both short-term focused and long-term focused, but having clear objectives and priorities for the first year provides motivation and guidance as you attempt to grow your coaching practice.

Question 5: Are your objectives SMART? To be S.M.A.R.T. your objectives need to be Specific, Measurable, Achievable, Realistic, and Timebound.

Question 6: What’s your financial picture? You may not need a section on finances – usually only businesses that may seek funding or loans complete this section. However, it is wise to have an idea of what the cost may be to start and promote your business. You career coaching business plan may not need this information, but knowing where you stand financially before you write your business plan will help you create and compose it.