2 Items to Always Include in a Life Coaching Business Plan

If you are starting a life coaching business, you need a life coaching business plan – simple as that. No excuses!

A business plan is your founding document, your reference guide, your business instruction manual, your constitution.

Life Coaching Business Plan

Life Coaching Business Plan – basketman23 © 123RF.com

Business Plan – Yes or No

You’ll probably come across a few experts who say that a business plan isn’t necessary, especially if you are just starting a small business which isn’t seeking funding, financing, or additional capital from investors. Well, technically they’re right as there are no legal requirements to create a business plan. However, I imagine those experts are just trying to get people to read their article, blog, or post by taking a contrarian view.

A Business Plan Won’t Guarantee Success

A life coach business plan won’t answer all your questions or solve all your issues. It won’t guarantee profit, prosperity or success. It will make you a super coach or a coach to the stars. There is much more to success than creating a business plan. But, it is one small yet significant component of success, and anyone thinking of becoming a life coach should seriously consider creating a comprehensive business plan.

2 Items to Always Include in a Life Coaching Business Plan

There are many items to include on a business plan – some are universal for all businesses and some are more related to the life coaching business. You can find these in numerous articles and blogs on the Internet, and would include administrative tasks, a mission statement, a list of values, a description of the target market, and more.

However, here are two items you may find (or may not find) in other articles. These two items are absolutely essential to creating a comprehensive life coaching business plan. If you are starting a life coaching business, you must take the time to include these two sections in your business plan.

  • Client Outcomes. This is the raison d’etre of coaching. This is why you coach, and this is why clients pay for your coaching. What outcomes can you offer clients? How will you achieve those outcomes? What expertise or skills do you have that will help you help them reach these outcomes? Will your target market pay for these outcomes? Is there enough demand for your outcomes in your area, or online? A useful life coaching business plan will have a detailed section on client outcomes.
  • Marketing is always the very large and scary elephant in the room. Very few coaches like to market and promote. Most run screaming from the room when marketing is mentioned. However, without marketing no one will know about your great coaching skills. Without a good starting marketing plan, you’ll be sitting all alone in your office, waiting for the door to open or the phone to ring. Your life coaching business plan must have a good section on marketing strategies, and ways to measure and assess the benefits (or lack of benefits) for any promotional strategy you create and implement.

By the way… you’re invited to claim your FREE step-by-step “Life Coaching Business Blueprint” video toolkit. Just go HERE now to get your life coaching business blueprint videos.

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

4 Good Reasons to Have a Life Coaching Business Plan

Developing a business strategy takes time patience, and resources; one way to make sure this strategy is as powerful as possible is to create a life coaching business plan. Life coaching business plans aren’t created overnight – they require a committed, forward-thinking, and organized approach to developing a plan for your life coaching business.

Life Coaching Business Plan

Why Take the Time to Create a Business Plan?

You want to be a success, right? You want to carve out a niche in the coaching industry and have some level of success? You want to be coaching in five years, ten years, twenty years, right? Most people don’t ace an exam without studying. Most people don’t create a good retirement without some good planning. Success takes planning. Sure, some people may get lucky and become successful in business with planning or a business plan, but why leave your chance for success to luck?

A Business Plan is a Founding Document

A life coaching business plan is like a founding document. Can you imagine the United States without the Constitution? It wouldn’t be quite as strong and long-lasting without it.

Well, don’t get your business off to a bad start – take some time, put in a little hard work, spend some time thinking about what you want out of your coaching business, and create a concise yet comprehensive life coaching business plan.

4 Good Reasons to Have a Life Coaching Business Plan

  1. To create a foundation for your business. This part should contain everything you need to get started – physical location, supplies, business license, and any other legal an administrative items need to start your business and operate it in the future.
  2. To set priorities and outline a vision. What do you want out of the business? Where do you want your coaching career to go? What are your goals? This part should identify your goals and clearly outline a strategy to reach those goals. You can detail the segment of the market you wish to pursue or the niche that fits your passion and abilities.
  3. To simplify decision-making. Because you have written a plan which details your goals, you can refer back to the business plan when decisions are needed. Though a business plan certainly won’t offer information for every contingency and fork in the road, referring back to it will serve as a constant reminder of where you want to go. This will help you make the right decisions in the future.
  4. To create a marketing plan and vision. Marketing is an often disliked part of business. Most coaches don’t like to market their services. However, the ones that know how to promote, or delegate this duty to professionals, are the ones who become successful. A life coaching business plan should contain details on the competition, the possible products you plan to offer (now or in the future), and the ways you plan to promote your business and your products.