11 Tips to Create the Best Business Plans for Health Coaching Businesses

Business plans for health coaching are like business plans for any type of business. They need to be comprehensive yet concise; creative yet clear; and workable yet flexible. A business plan for a health coaching business needs to be a statement – a statement that your businesses is going to succeed and this is how it will do just that!

Business Plans for Health Coaching

Business Plans for Health Coaching – Shao-Chun Wang © 123RF.com

The Dual Value of Business Plans

The first value of creating a business plan is that you will have one when you are done. It can serve as a motivational tool, a reminder of what needs to be done, and a handy reference guide for future decisions or changes. It is your founding document and one that describes who you are and what you do as a business.

However, there is another value to a business plan. The value isn’t all about the finished product; it is also about the process of researching and creating your plan. The simple act of research and planning helps you think more clearly and critically.

Business plans for health coaching practices are about the process and the product! Both give you plenty of value!

11 Tips to Create the Best Business Plans for Health Coaching Businesses

Health coaching is a great gig, but the competition can be fierce. To be successful, you need some luck, a few advantages, and to put in good old fashioned hard work. One of the advantages can be to write a comprehensive business plan.

Here are a few tips for creating the best business plans for health coaching businesses:

  • Don’t ever forget your mission statement – this is the crux of the business plan and tells you who you are, what you do, and why you do what you do.
  • The values section is critical. Take time to think about the values that drive you to be the best coach you can be.
  • Give a detailed description of the health coaching business. Many business plans omit this section, but it is important to describe what you think people perceive health coaching to be.
  • What are your most important core competencies. This will be similar to values.
  • Provide a SWOT analysis – S- Strengths; W – weaknesses; O – opportunities; T – threats (competition, market factors, etc.).
  • Clearly identify and define your target market – know who you plan on coaching.
  • Clearly define the outcomes you can provide this target market.
  • Determine definitively if your target market can pay for the outcomes you provide. If the target market doesn’t have the disposable income to hire a coach, you may have identified the wrong target market.
  • Detail marketing strategies that can be used to reach your target market.
  • Detail ways to assess the effectiveness of your marketing efforts.
  • Write a vision statement – how will your coaching change the world?

There are many things that go into good business plans. But, all highly effective business plans for health coaching businesses will contain most, or all of these eleven items.

Hope you took some great value out of this post today! I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. And also, you can click on the Twitter button below to retweet this article… Thank you!

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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