7 Answers You Need Before Writing a Business Plan for Health Coaching

Having a business plan for health coaching is essential before you open a health coaching practice. Every business needs a plan, and health coaching is no exception.

 Business Plan for Health Coaching

Business Plan for Health Coaching – Dmitriy Shironosov © 123RF.com

Before You begin Your Business Plan

Before you start composing a business plan for health coaching, you need to gather some information. Some of that information can be found through research and some can be found by asking yourself some probing questions.

You need answers before you begin. Having the right answers to the right questions will help you create a more relevant and comprehensive business plan.

7 Answers Before Writing a Business Plan for Health Coaching

  1. Know who you want to serve.
    What is your target market? What groups or types of people do you want to coach? Figuring out your niche is crucial to your success as a health coach.
  2. Know what your mission is.
    Every business plan needs a mission statement, and you should develop one before you start putting your business plan on paper. A mission statement is a formal summary of the aims and objectives of the business. This is the answer to the question: Why does my business exist?
  3. Know what your vision is.
    A vision statement is an aspirational declaration of what a business seeks to accomplish or achieve. It’s a forward-looking statement of where you want the business to be in one year, five years, or ten years. This is the answer to the question: Where is my business gone and where do I want it to be?
  4. Know your values.
    What values guide your business? Most coaches will put down the common values – honesty, integrity, ethical conduct, etc. However, it helps to take some time to think of values outside the normal – innovative, creative, passionate, transparency, accountable, focused, and more.
  5. Detail your marketing genius.
    Okay, many coaches are not marketing geniuses, but all coaches have to market. Every business plan for health coaching must include answers on how the practice will be marketed. Some will hire others to market for them – that’s fine, but all promotional efforts should be measured and assessed. These answers should be included in the very important marketing section of the business plan.
  6. How will you use the Internet?
    Every business owner needs to understand the online world, and every business plan for a health coach must provide some answers on how the coach will use a website, online marketing, or social media to push their business forward.
  7. What outcomes will you have for your target market?
    This might be the most overlooked section of the business plan for health coaching. But, if you don’t have the outcomes your clients seek, you won’t be coaching for long. It is imperative to write down the ways you will help your client find outcomes health coaching is about helping clients lose weight, eliminate bad habits, learn new healthy habits, begin exercise programs, and overcome any physical, mental, or emotional obstacles that prevent them from living healthy lifestyles. You need the answer to their questions, and you should take time to think about these solutions before you write a business plan.

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Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

FREE Video Course: How To Build a High Paying Coaching Business

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