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Is There Such a Thing as a Business Coach Business Plan?

If you are an executive or a business coach, you might not have thought about a business coach business plan, but you are going to need one, and you should do your best to make sure that you have one written before you start with your business. This is something that you need, no matter how you plan on going about your future with the business. 

Is There Such a Thing as a Business Coach Business Plan?

So, how do you create one? Here are a few things you need to do when writing a business plan.

Things to Consider When Crafting a Business Coach Business Plan

When creating business coach business plans, coaches need to consider the following things:

 

Vision & Mission

Firstly, you need to think, why are you starting your coaching business? What’s your vision for starting it? How are you different from other business coaches? You need to answer all these questions as they provide the foundation for your business and makes planning easier. Vision is basically a big picture of your dream which you aspire to achieve. You also need to define what your mission is. Ask yourself this question: “How will your coaching benefit businesses and executives and how passionate are you in bringing positive change to organizations?

 

Business Description

This section is meant to provide an overview of your business, including what your coaching practice does and how it is unique from others in the coaching industry. This description provides extensive details outlining your business.

 

Products & Services

In your business coach business plan, you are going to want to list the service or product that your business is going to provide, and how much you are going to be paid for it. 

 

Target Audience

Defining your target market may be a little difficult if you think your coaching services can be used by anyone, but it can be done. Simply putting “every organization on Earth” is not a practical target market. Whether your product or service can be used by everyone is not the key, it is who can afford and needs your product.

 

Market Research

Analyzing the competitive landscape is an important part of determining if you can succeed in business coaching. Find two or three competitors and evaluate them. What do they offer and where are they successful? Where is their main revenue coming from? What things do they lack that your business will provide?

 

Marketing Strategy

Figure out a strategy to be used to market your business coaching practice. For this, you require both online and offline marketing in the plan. Setting up a simple website is important. Don’t forget to include all the licenses and certifications that you possess an add testimonials of your clients. If you want people to contact you directly via the website, make sure to add an address to it.

 

Financing & Capital

Any good business plan needs to have a detailed look at finances. This means you need to take a realistic look at what your initial expenses will be along with ongoing costs of running your coaching practice. Once you have determined both your ongoing expenses and initial expenses then you can evaluate how much initial capital you will need and where you intend to get it, i.e., via angel investors, venture capital, self-financed or friends and family. If you are not familiar with financial statements, you may want to have an accountant help with this section.

 

A rock-solid business plan can help you get your business off to a good start. Take the time to create a complete and thorough business plan and you will be that much closer to achieving your goals in business coaching!

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Jeannie Cotter
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How Business Plan Coaching Works

In this article, we are going to share with you what a business plan is, why it is important, and how business plan coaching works. Whether you are going to start a coaching business or exploring ways to expand an existing one, a business plan is very important. It provides you greater clarity to all aspects of your business, from finance to marketing, and operations. 

How Business Plan Coaching Works

But first, what is a business plan for coaches?

A coaching business plan is a guide that tells you how to achieve your vision and mission in your business. In simple words, it is a comprehensive document that details the strategies to follow to achieve your goals. It gives you a roadmap and by following that, you can achieve your coaching business goals.

How Business Plan Coaching Works

A business plan is very important for every business. Whether you are going to build a coaching business as a company, or as an individual, a business plan is a must in both cases. Business plan coaching helps business owners in many ways:

  • The success and failure of small businesses directly depend on the proper utilization of financial assets. Creating a good financial plan is part of creating a business plan. And this can take entrepreneurs one step towards achieving success in their business.
  • A good business plan helps business owners decide whether they need new assets in their business or not. Assets can be anything like an office, a vehicle, or a laptop.
  • It helps them make sound decisions related to their business. A good business plan not only concentrates on financial matters, but also includes, human resource planning, equipment planning and utilization, management issues, and marketing strategies.
  • It is also important because it creates a roadmap to achieve their vision and mission.

What is a Business Plan Coach?

When you help others create a good business plan for their business, you are essentially doing business plan coaching. To become a coach who teaches others to create their business plans, follow these steps:

Step 1: Get Good Training

If you want to become a business plan coach, you must have a good knowledge of how business plan coaching works.

Step 2: Create a Business Plan

Before teaching other coaches how to create a business plan, you have to create a business plan for yourself.

Step 3: Set up an Office

This step is optional. If you want to set up an office for your coaching business, you need to have the required equipment or furniture for your office.

Step 4: Build a Website

In the modern world, everything is online, so building a good website is essential in growing your business.

Step 5: Create a Marketing Plan

A good marketing plan is a must if you want to succeed in the business plan coaching field.

These five simple steps will be enough to help you get your business up and running and teach others how to create winning business plans.

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Business Plans for Coaches: All You Need to Know

You’ve probably come across this question many times: “What is the basic purpose of business plans for coaches?” Simply put, a life coaching business plan is a written document that provides you some strategies to improve your business performance and achieve your business goals. Business planning for coaches involves thinking deeply about key areas of your business, i.e., vision and mission, target market, marketing strategies, operations, and financial planning, and coming up with actionable strategies that would allow your business to flourish.

Business Plans for Coaches: All You Need to Know

By having a business plan, you can improve your business’s bottom line just by implementing a well-written plan. So, how do you write one? Let’s find out.

Business Plans for Coaches: What Do They Include?

Writing a business plan can be challenging, but to simplify the process, we have come up with some basic elements that you should include in your business plan.

Vision and Mission

The very first and basic thing about your business is the vision statement. This section describes the desired future position of your coaching business, i.e., the destination for your business. Next is the mission statement. This is a guiding light of how to get to the destination with short-term and long-term goals to achieve your vision. 

Business Type/Description

There are three types of business ownership structures you can choose when forming your business: sole proprietorship, partnership, or limited liability corporation. The first two types are almost the same, where owners keep all profits but are held liable for the business’s debts and other problems. Corporations protect the business’s principals from being held liable for its debts, debts, lawsuits, and other problems. Once you’ve chosen a business ownership structure, include details about the coaching services and products you sell along with their prices. 

Market Research

Here, elaborate on the specific niche(s) you cover, for example, mindset coaching, business coaching, empowerment coaching, health coaching, etc. Then, state your unique selling point that distinguishes you from other coaches. It would be best to include your strengths and weaknesses and compare them with your competitors’. You can also mention your competitors’ specific services and selling points in this section.

Marketing Plan

People need to know about your services, and for this purpose, you need a marketing strategy for your coaching business. How do you plan to advertise your business? Is it through a website, social media, or an email newsletter? Write down the marketing strategy and budgetary allocation for marketing.

Finances

Include some details about your budgets and sales forecasts in this section. You can create a spreadsheet about your financial plans, including how much money you will spend monthly and yearly. A sales forecast period can be monthly, quarterly, half-annually, or annually for a 3 to 5-year period.

Conclusion

Business plans for coaches play important roles in the success of a business. By coming up with a business plan and changing it as you see fit, your business will not remain stagnant, and you are able to continuously deliver good coaching services and products. 

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Coaching Practice Business Plan & Its Key Components

A coaching practice business plan is a document that summarizes how you are going to operate your business and how it will succeed. In other words, it is a document stating your operational and financial aims and objectives for your coaching business. A business plan is like a GPS system that leads you to success with detailed visions and plans showing how you will realize your business objectives. It should be your first step when starting a coaching practice business as it will help your business grow, attract investors, and ensure you don’t lose focus.

Coaching Practice Business Plan & Its Key Components

Why do life coaches need a business plan?

Life coaches need a business plan for their coaching practice business just like other types of businesses as it will be:

  • A roadmap that tells you where you are right now and where you want to be in the future.
  • A guide to illustrate how you will enhance your revenue, access more resources and increase business assets.
  • A detailed report stating your plans for the growth and development of your coaching business. 

Key sections of a coaching practice business plan

Coaching practice business planning is an essential step to ensure the success of your coaching business. A carefully devised coaching practice business plan has the following key sections.

1. Executive Summary

An executive summary is a brief overview of a business’s goals and objectives. An effective executive summary is one that covers key aspects like:

  • A summary of your business’s goals and objectives
  • A solid analysis of the market and new opportunities for your business
  • Growth potential
  • A brief description of your coaching practice business services

2. Mission, vision, and goal

The mission is a statement that describes the purpose of your venture and how you are going to help people such as using different methods and coaching techniques to bring people towards a better, wealthier, healthier, and happier life. 

Vision is a statement that states where you want to be in the market in the future, for example, to be among the most trusted life coaches in the world.

The goal is a description of broader outcomes that you want to achieve in the future such as to reach the top position in the coaching industry in Florida.

3. Management team

The management team section contains profiles of your management team and illustrates how you are going to assemble quality management consisting of qualified and dedicated professionals to support your business operations. 

4. Market analysis and target market

This section provides a thorough analysis of the coaching market. It highlights key aspects like growth potential, new trends in the market, and potential new opportunities presented by the market. It also illustrates the target market that your business should focus on and capitalize on new opportunities. 

5. Marketing strategies

The market strategies section focuses on how you will deploy different marketing strategies to draw more clients to your business by presenting different offers and enticing promotional activities.

6. Financial planning

This section focuses on how to generate income and sales as well as operating capital to achieve your goals and objectives. It contains four important financial statements: the income statement, the balance sheet, the cash flow projection, and the statement of shareholders’ equity. It also includes a brief explanation and analysis of these four statements.

You can use a business plan throughout all stages of your coaching business to guide it towards success. While it may take some time and energy to come up with a business plan, in the end it will be well worth taking the time to get it done right.

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Just Health LLC: A Sample Health Coaching Business Plan

Below you will find a sample health coaching business plan you can use as a springboard to help you get started on organizing your own plan.

Just Health LLC: A Sample Health Coaching Business Plan

Sample health coaching business plans are a great resource to explore if you want to set up your own business in this niche.

A Sample Health Coaching Business Plan

Executive Summary

  1. Just Health is a health and fitness coaching program designed for people with physical health restrictions.
  2. Just Health provides low-cost, specialized workouts.
  3. Just Health provides easy meal recipes for specific diet needs.
  4. Founder has experience in this area due to her own health conditions.
  5. There is a big market for health and wellness, but not much of it focuses on those with specific health needs or restrictions.
  6. The business will be easily accessible from the home.

Company Description

Just Health, LLC was founded by Minnie Steelworth in 2021 when she realized, due to her own health needs, that there was a need for easily accessible health coaching programs specifically formatted for individuals with physical health restrictions. It provides easy, from anywhere access to health coaches and recipes customized to fit the individual’s physical and eating needs and/or restrictions.

The company strives to create a space where those with health conditions or restrictions can find customized exercises and recipes to help them live a healthy, high quality life on a low budget.

Industry Analysis

According to the Centers for Disease Control and Prevention, 1 in 4 people in the United States are living with a disability. Out of that group, 13.7% are specifically living with a physical disability. 

Statista Research Department published data in February 2021 showing that 87.4 million people in the United States used a health and fitness app in the year 2020. 

Evidence shows health and fitness apps are a popular way people work on their health goals. With the amount of people with smartphones or smart devices and the continuing development of technology, it stands to reason that they will continue to be popular. And with the number of individuals with physical disabilities in the United States alone, there is a clear need for a quality app they can access for their unique health and fitness needs and goals.

Products & Services 

  1. App-customizable with health goals, check-ins with a health coach.
  2. Pre-recorded exercise videos specific to different physical limitations.
  3. Live, one-on-one sessions with a personal health coach.
  4. Wide range of recipes for specific diet needs.
  5. Exercise and clothing merchandise.

Marketing Plan

  1. Start with social media and a website.
  2. Advertise outside medical facilities.
  3. Subscription incentives.
  4. 30-day free trial (with limitations)

Operational Plan

  • Timeline
  • Find personnel to create a quality app.
  • App creation (up to 3 months with testing).
  • Hire trainers to create exercise videos.
  • Hire dieticians for recipe creation.
  • Create a product sample.
  • Create a website.
  • Upload content to the app.
  • Make app accessible to the public and start marketing.
  • Create and sell merchandise.

 

  • Legal Needs
  • Make sure health coaches and dieticians are certified professionals.
  • Copyright the app and its contents.

 

  • Staff
  • Start with 2 dieticians and 5 health coaches.
  • Expand staff over time.

Financial Plan

  • Expenses – Research for competitive prices
  • Creating app
  • Marketing
  • Paying health coaches
  • Paying dieticians
  • Creating merchandise
  • Income
  • Subscriptions
  • Merchandise
  • Web hosting advertisements for other businesses

Conclusion

Having reviewed a sample health coaching business plan, you can be aware of what you need to include in your own business plan for it to be thorough, and a thorough, written-out plan will lead to starting a business with a strong foundation.

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Life Coaching Business Blueprint: Be an Entrepreneur

Are you a life coach who is looking to craft a life coaching business blueprint? To create a profitable and fulfilling career as a coach, you need to learn how to be an entrepreneur. 

Life Coaching Business Blueprint: Be an Entrepreneur

There has never been a better time in history to start your life coaching business, no matter how small it is. With many countries still facing new waves of Covid-19, there’s a growing hunger in the marketplace for personalized, trustworthy, practical and heart-centered life coaching advice. A highly skilled and passionate life coach can play an important role in assisting people to navigate crucial life’s challenges with confidence.

But, the path to building a successful life coaching business is another matter and you need a perfect life coaching business blueprint to realize your dreams. Here’s how you can build your coaching blueprint

Life Coaching Business Blueprint Rule #1: Avoid These Mistakes

A whopping 80% of new businesses fail in their first year. Of those that are left, 50% fail within the next two to five years. Do not let this happen to you. As a coach, you need to avoid the following three basic missteps that can kill your business dreams, taking your confidence and your money with them.

  • Choosing the wrong coaching niche

When you choose the wrong path, you never reach your destination. People fail to search their souls and find out what exactly embodies their full potential and self-expression. You need to choose a coaching niche that uniquely synchronizes with who you are so that you can inject passion and authenticity into your work.

  • Letting fear block your way

When you let fears like failure, inadequacy, mediocrity, etc. block your way, you cannot work freely and enthusiastically. Fear hinders your progress and you need to break the shackles of fear to realize your dreams.

  • Unable to create a vision and strategy

When you don’t have the vision to guide you, you’d probably end up somewhere else. Before making big decisions, set a powerful vision for your coaching business. Then, create a viable plan or strategy that is grounded in that vision. Vision and strategies are the key elements to driving your business to success.

Life Coaching Business Blueprint Rule #2: What You Have to Do

Now that you’ve learned the three mistakes that can hinder the success of your coaching business, here are three things you need to do when crafting your life coach blueprint.

  • Choose the right niche

In order to choose the right coaching niche, find your passions, strengths, unique value, your unique personality, and style. Dive deep into your soul and find all those precious pearls in the depths of your soul. Base your business around those priceless pearls and let them do their magic. 

  • Accept but manage your fear

When you can’t get rid of your fears, embrace them but turn your fears into your strengths. Develop a new and empowering attitude to subdue your fears and don’t ever let them get in your way.

  • Create a realistic vision and develop strategies accordingly

Create a compelling vision for your life coaching business to form solid foundations of a viable strategic plan. Let your business be inspired and guided by a compelling vision.

The Wrap Up

Your life coaching business blueprint needs to be impactful enough to guide you through each stage of starting and managing your business. Don’t wait and don’t hesitate because now is the time to create one. Take the necessary steps to start a business and be an entrepreneur. What you have to do is avoid making the three mistakes and focus on what you have to do.

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Writing the Financial Part of Life Coach Business Plans

While many components of life coach business plans can easily be crafted, the financial section can be quite burdensome, as it requires some financial know-how. In this article, we explore how you can write the financial section of a life coach business plan.

Writing the Financial Part of Life Coach Business Plans

Life Coach Business Plans: How to Write the Financial Section 

The financial part is a key point of any business plan. Therefore, it must be written with a lot of attention. This makes it possible to convince investors who will be reading the business plan.

Thus, it is important to take note of certain points before starting the financial part. You must keep a clear objective in mind, which is to convince investors to fund your life coaching startup.

1. The four main financial sections

Normally, a good life coach business plan should include four sections that will highlight the finances of the company. Investors may be reluctant to commit to a project that lacks one of these sections. Specifically, the following will need to be considered:

The projected income statement: The coaching company’s projected profit and loss will be shown in this statement. This concerns the income as well as the expenses that the company will incur to function properly. When writing this section, you’re not providing actual data, but a financial forecast about the financial stats of the future.

Cash flow statement: This statement summarizes the net cash flow of the business for each month. In other words, your business’s cash inflows and outflows. A cash flow statement shows your company’s ability to meet monetary commitments on a timely basis.

The balance sheet: This statement is a snapshot of what your business owns (assets) and owes (liabilities), as well as the amount invested by shareholders. A balance sheet indicates the capital needs of a business and helps identify the allocation of resources and how much financing is needed.

The projected financing plan: A comparison between the existing financial resources and the extra funding needed will be highlighted in this table. In this section, stress the profitability of the business and why your business needs financing.

2. Meeting the expectations of the readers

The second step towards writing the financial section of a life coach business plan is ensuring that each section mentioned earlier meets the expectations and requirements of the readers. Different readers, for example, an angel investor, a venture capitalist or a banking institution, may have different requirements. So, find out what they need before crafting your financial plan.

3. Write honestly while remaining realistic 

Many business owners writing their business plans tend to think that inflating the numbers in the financial part will help them get a lot of financing. It is important to know that this can create an unfavorable situation for you and your company. Consequently, investors will not take the risk of validating the file or supporting the business since they will have difficulty trusting the figures.

Finally, always use “What-if” scenarios when projecting your financials and coming up with future plans. This would increase transparency and help the investor to understand the best, expected, and worst sides of your coaching business.

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Top 10 Steps to Developing a Coaching Business Plan

Being a coach can be one of the most rewarding career choices, but one of the first things that you will need to take care of when starting your business is developing a coaching business plan. The process of writing a business plan can be tedious and annoying, especially when you don’t know where to start. As such, in this article, we will be guiding you on how you can easily develop a coaching business plan.

Top 10 Steps to Developing a Coaching Business Plan

Why Develop a Coaching Business Plan?

A business plan will mainly allow you to have an idea of the viability of your coaching business, solicit investors and obtain a loan from a bank. Concretely, the plan is made of two parts: 

  • Your project: Who, What, Where, How, Why
  • The financial part: Your income and your estimated expenses

By developing a coaching business plan, you will be able to assess your needs and resources as well as devise strategies that’ll help you achieve your business goals.

10 Key Steps to Developing a Coaching Business Plan

There are several key steps to writing a business plan. The steps may vary depending on the type of coaching business you intend to launch. Following these ‘10 Key Steps to Developing a Business Plan’ will give you a general idea and help the process run smoothly.

Step. 1: Products and services

Your first step towards developing a coaching business plan is to describe your various services, to whom you offer them, why and what benefits they will derive. To do this, it is recommended to draw a table, as it will be more convenient especially if you have several offers.

Step 2: The target market 

Once you have determined the product and services you plan to offer, write down a detailed description of the market you want to target.

Step 3: Competition 

It is a well-known fact that you will always encounter competition in business. As such, it is essential for you to look for and list your competitors. In general, your competitors can be divided into two categories:

Direct – Those who offer the same service as you 

Indirect – Those who offer a service that your clients consider identical to yours. 

For example, you can compete directly with a coaching firm and indirectly with an author who has written a book on your subject. 

Make a list of your top 5 competitors and study the following:

  • Their type of business proposal 
  • How much they charge 
  • How they charge 
  • Their strengths and weaknesses 
  • The type of marketing they use 

Then, think of at least 5 things that differentiate you and would allow you to attract more clients.

Step 4: SWOT analysis 

The SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is a strategic analysis tool that concerns a particular area of activity. For example, if you want to create a consulting, training & coaching company, you will have to do this analysis for each of the areas: advice, training, and finally coaching.

You’re going to have to think about:

  • Internal strengths of your future coaching activity 
  • Internal weaknesses in this area 
  • External opportunities available to you 
  • External threats that exist 

Step 5: Positioning 

With the information you have gathered on competition and SWOT analysis, you will now determine your positioning by answering the following questions: 

  • How will you take advantage of the weaknesses of your competitors? 
  • What are the 5 reasons why someone would want to become your client instead of one of your competitors?
  • Why are you the best person for this job? 
  • What skills, abilities, and experiences are you offering your clients that they cannot find elsewhere? 
  • How can you focus on the value you bring?

Step 6: The marketing strategy 

Explain and develop the ways you will use to find, convince and win your clients. You probably won’t have a completely clear idea right from the start, so put in place a framework that will allow you to establish a fruitful marketing strategy.

Step 7: The financial plan 

Developing a coaching plan also means that you will have to estimate your expenses and revenues per year over the next 3 years. 

Step 8: The emergency plan 

While it is always a good idea to be positive, anticipating certain setbacks can be helpful when the time comes. List what could happen and what solutions you could put in place to solve the problem. 

Step 9: Your biography 

A short biography of you and your work will go a long way in ensuring the credibility of your coaching business plan.

Step 10: The summary 

The last step of developing a coaching business plan is to be able to draw a summary of the 9 previous steps, which will provide you with the ability to determine: 

  • Why your company should exist
  • The products and services offered
  • Your target market
  • Your business goals and objectives and how you plan to achieve them

This part, once written, will serve as an introduction to your business plan.

Would you like an endless stream of new coaching clients? Simply click the image to the right and email and I’ll send you free videos with step-by-step blueprints for generating a massive income from high paying coaching clients.

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How to Start a Small Business Coaching Business Plans

Are you looking for How to Start a Small Business Coaching business plans? In this article we will go through the important elements of a How to Start a Small Business Coaching business plan.

How to Start a Small Business Coaching Business Plans

But first, let’s define what a business plan is. Simply put, a business plan is a written document that contains the future plan of your business. That includes key aspects of the business, what you plan to do and how you plan to do it.

Business plans are critical for any business and very helpful for both business owners and those who read it. The main reason for creating a business plan is to display your business idea, vision and plan to potential investors. Getting someone to invest in your company is difficult, in fact it is difficult even to convince them to set up a meeting with you. A business plan is the first thing you need to send investors to convince them to set up that meeting with you. Additionally, business plans are also used for attracting new employees, estimating the future of the business, dealing with suppliers, and simply to have a good overview over the business.

How to Start a Small Business Coaching Business Plans – Things to Consider

To write an impressive small business coaching business plan, you need to understand what a good business plan content is. There are three different parts to a good business plan:

The business concept. The business concept is the first part of the small business coaching business plan. Here you discuss your business structure, the coaching industry, your coaching service or product, and how you will turn your business into a success.

The marketplace section. The marketplace section is the second part of your business plan. Here you’ll describe your target group, who your target group is, where it is, why they would buy from you, and so on. Furthermore, you’ll go in depth with the market situation, the competition and how your small business coaching will be positioned in the market.

The financial section. The third part is the financial section. This will be the numbers section, where you turn your idea into numbers and estimations. Here you will show your budgeted income and cash-flow statement, balance sheet and other financial ratios.

To break these three primary parts even more down, there are seven key components that all How to Start a Small Business Coaching business plans must include. These are:

1. The Executive Summary
2. Your Business Description
3. Your Market Strategy
4. An analysis of the competition
5. Your Business Development Plan
6. Management and Operations Plan
7. Financial Statements

Typically, a business plan is somewhere between 15 to 20 pages. It can, however, be shorter or longer than that. The length will depend on your business concept. Maybe you are planning to start a very simple small business coaching business that doesn’t need a lot of explaining. Alternatively, you could be starting a complex business that needs a lot of pages to fully be explained.

There are also many types of business plans – working plans, mini plans, and presentation plans. A working plan is simply a tool you can use to operate your coaching business. A mini plan is a shorter version of your actual business plan which highlights key matters like business concept, financing needs, marketing plan and financial statements. Meanwhile, a presentation plan stresses on good design and impression as it is used to show to bankers, investors and others outside the company.

With this basic guideline, you now have a better idea of what to include in a small business coaching business plan to make a convincing statement and proposition to the potential investors.

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Creating a Step by Step Coaching Plan

Before effective coaching can take place, a step by step coaching plan must be established. Rather than you writing a plan, both you and the person you’re coaching need to jointly identify a set of goals and activities. This ensures that both parties will be invested in the plan’s success and move you away from the coach/client relationship and towards the peer-to-peer relationship of coaching.

Creating a Step by Step Coaching Plan

Understanding Your Client’s Coaching Needs

Coaching focuses on developing, not “fixing” the person being coached. It is a fluid relationship that can be initiated by either the person who sees an opportunity to help (the coach) or by the person looking for help (the coachee). 

One of the keys to successful coaching is the ability to foster self-motivation. This requires a coach who understands the elements of motivation and de-motivation in their coachees and their impact on behaviours. Creating a coaching plan can help establish clear expectations that are communicated well and supported with timely oversight.

A Step by Step Coaching Plan

Regardless of whether you’re coaching an executive who aims to excel at work or an individual who is facing a midlife crisis, formalizing a step by step coaching plan is useful. When goals and expectations are clearly defined in the coaching plan, your coachees are given the tools to perform above their previous potential. Here’s how you can develop your step by step coaching plan:

  1. Set the tone. If you’re initiating the relationship, know that coaching isn’t a sign that the coachee is lacking in some skill or doing something wrong. In fact, coaching means that you see hidden potential in the coachee and are invested in their success.
  2. Establish the goals. You and your coachee must set the goals for the relationship. As the coach in the relationship, you have two responsibilities in goal setting. One is to identify the goals you would like to see the coachee achieve. The other responsibility is to solicit from the coachee what goals they want to work toward. Without your active solicitation, you may end up being the only person setting the goals, which moves you back to the coach/client relationship.
  3. Set responsibilities. The two of you must then decide how you can help each other develop. As a coach, you have an additional responsibility beyond what you agree to in this part of the plan. You must also model the desired behaviors you want to see—you must “walk your talk.” If you don’t model the behaviour you want to help develop, then your credibility and your effectiveness as a coach are diminished.
  4. Define the process. At a minimum, the two of you must decide when, where and how often you’ll meet to check in with each other. One caveat: coaching isn’t about friendship. You can be friendly, but coaching is about improving performance. As part of deciding how you’ll work together, you must also decide how you’ll address conflict or disagreement.
  5. Acknowledge the results you will get. You’ll probably learn a great deal from the coaching relationship. Make sure that you acknowledge the benefits that you expect to get. For instance, being able to have “difficult” conversations (conversations that include constructive criticism) is an invaluable skill. If you intend to develop that skill as part of this coaching relationship, point out that you will be using this opportunity to practice in a safe environment.
  6. Establish benchmarks. The plan must include clear “measures of progress” or benchmarks and a schedule of when those measures will be met. Benchmarks provide both of you with markers to determine how well things are progressing. However, be aware that not reaching the benchmarks isn’t a sign of failure—it just means that things might need to be adjusted or course correction may be needed.
  7. Review the relationship. When looking at a course correction or a major achievement, take the time to assess if the coaching relationship should continue. If you decide to discontinue the formal coaching relationship, be sure to debrief both the work you did together and how the coaching experience played out for each of you.

As successful coaching collaborations grow and thrive, your work becomes more productive and less stressful—knowing that all your coachees are being given the tools and following your step by step coaching plan to take things to the next level. Ultimately, your role as a coach is to create individuals with improved skills who can thrive in life or at work.

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Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community

Filed Under: Business Plan for Coaching, Step by Step Coaching Plan Tagged With: ,