Jilo Pate LLC: A Sample Health Coach Business Plan

In need of a sample health coach business plan? A solid business plan will help you stay on track with your new venture and keep the goals in focus. Whether you’re starting a new business or have been in the game for 20 years, having a written plan is essential to success.

Sample Health Coach Business Plan, Life Coaching Business

Why exactly do you need a business plan?

A business plan is a written document that outlines your goals for your business and how you plan to achieve them. It should be detailed enough to be used as a road map when deciding what direction the company will take next. It also helps you create a structure for your company’s future by outlining strategies for growth and expansion over time.

Here is a sample health coach business plan:


Jilo Pate is a health coaching program dedicated to holistically supporting the health and wellbeing of working women. The program is designed to help women build a foundation for lifelong health based on good nutrition, exercise, and mindfulness practices.


When these mothers face health and wellness concerns, Jilo Pate’s specialized services will holistically encourage stress reduction, healthy habits, and mindful self-care. Jilo Pate has created various products to support working mothers in their journey towards health and wellness. 

In addition, I offer private wellness coaching sessions for moms who want help navigating their self-care routine, as well as personalized meal plans catered to each individual client’s lifestyle needs.

Target Market

The target market comprises upper-middle-class and affluent women who have children between ages 2 and 17 years old and live within a 50-mile radius of our current location.

These women are often busy with their career and family demands, so they don’t have time or energy to eat healthily, exercise regularly, or take care of themselves physically or emotionally. 

They are also very busy taking care of their kids, which can make it challenging to balance work and family obligations. Our solution is a combination of home visits, phone calls, and online support groups that help these busy women get back on track physically and emotionally so they can be happier and healthier parents.

Connecting with potential and existing clients

Social networking offers several opportunities for establishing business connections. Through my website and blog, as well as Facebook, Twitter, and LinkedIn, I’ll connect with my audience, and they’ll connect with me. Most of it will involve real-time contact through posts, messaging, texts, and phone calls.

Unique selling point 

My service is for women who are juggling work and family. It offers a personalized approach where I work with each client to develop strategies tailored to her needs. This means that I can provide an intimate experience unlike any other in this field of health coaching.

Elevator pitch

I am a certified health and wellness coach. I have been working with young mothers for over five years and am very familiar with their needs. I have also worked as an interpreter at community clinics, where I saw many women struggling with the same issues I want to address through this business.

Competitive edge 

My experience working with these women has given me an understanding of what they need in their lives. And I’ve been able to use my knowledge of nutrition, exercise, and other aspects of healthy living, as well as my experience as a nurse, to help them achieve their goals. I also practice yoga.

Personal compatibility

I’m passionate about helping people improve their health because I believe everyone should be healthy and happy. This corresponds with my ideal lifestyle. As a health coach, I’m trained in helping people achieve their goals through diet and exercise management, stress reduction techniques, and other lifestyle changes. My goal is to help my clients reach their full potential by assisting them in making small changes over time, so they can maintain those changes long after they stop seeing me as a coach.


In the first year, I’ll charge $450/month per client, with a projected enrollment of 12 people = $64,800. In the second year, I’ll charge $550/month per client, with a projected enrollment of 26 people = $171,000.


The business will require cash for the following items:

  • Furniture
  • Office supplies
  • Vehicle
  • Computer
  • Branding materials
  • Website

Final thoughts

There’s no one right sample business plan or way to write a business plan. If you’re planning to craft yours, pull bits and pieces that you like from other sample health coach business plans, and leave out the parts that don’t apply to your business. May the above sample health coach business plan inspire your own!

To learn more about how to generate an endless wave of high paying coaching clients, get your 

FREE Instant Access to our “Life Coaching Business Blueprint” video toolkit when you go HERE.

Jeannie Cotter
Writer, Coaches Training Blog community