Marketing Plan for Life Coaches: Steps to Creating One

If you’re a life coach, you need a marketing plan for life coaches to market your service and attract new clients. In this guide, I’ll show you how to create one that can help you get more clients.

Marketing Plan For Life Coaches,Marketing For Coaches

Marketing Plan for Life Coaches: How to Create One

To successfully market your service, you’ll need a plan. It is important that you define your goals and identify your target audience before creating a marketing plan. You should also find channels in which to market your coaching products/services and evaluate each channel for effectiveness. An effective marketing plan for life coaches consists of the following steps:

  • Identify your target audience
  • Choose marketing channels that will attract your target audience
  • Evaluate your marketing plan

Identify Your Target Audience

The first step in creating your marketing plan is identifying your target audience. To do this, you’ll want to make a list of who you can help and what their current situation is. For example, if someone has never worked out or started their own business before but has always wanted to, they might be interested in something like an accountability coach who will help them keep their eye on the goal and stick with it; these types of clients are more likely going to be younger professionals who are working on building up their career in general. Your ideal client may also be someone struggling with weight loss or eating disorders; if so, they will likely be looking for a health coach who can guide them through changing their lifestyle habits while ensuring they don’t feel judged by others.

Choose Marketing Channels that Will Attract Your Target Audience

You can use a variety of channels to market your coaching products or services, but it’s important to pick the ones that best fit your target audience. For example, if you are an expert in life coaching and looking for ways to grow your coaching business, YouTube may be a suitable marketing avenue for you as it allows you to create videos that showcase your coaching expertise or snippets of your coaching sessions with clients.

When choosing a platform or channel, it’s also important not to spread yourself too thin by trying out too many things at once, this will only slow down progress and waste valuable time.

Evaluate Your Marketing Plan

Prepare to evaluate your marketing plan. Evaluating a marketing plan involves looking at the marketing goals of your business, identifying where you’re currently standing, and then creating a plan that will propel you toward those goals.

Your first step should be to figure out what kind of coach you want to be. Do you want to focus on helping people with their careers? With their relationships? Or do you have another area in mind? After figuring out who your clientele is and what they need help with most, it’s time to start brainstorming how to reach them effectively.

To sum it all up, marketing plans for life coaches can help coaches take control of their business and create amazing results. By following these steps, you will be on your way to setting up an effective marketing plan for your life coaching business that will help you grow and succeed.

By the way… you’re invited to claim your FREE step-by-step “Life Coach Salary Secrets” video toolkit. Just go HERE now to get your Life Coach Salary Secrets.

Jeannie Cotter
Writer, Coaches Training Blog community