How a Life Plan Kit Can Bring Focus to Your Ambitions

If you’re seeking a clearer direction in life or your coaching business, a life plan kit could be the perfect solution to bring focus to your ambitions. With its powerful tools and goal-setting features, the life plan kit acts as a personal roadmap, guiding you towards your desired destination. By defining your ambitions and breaking them down into actionable steps, the kit empowers you to take charge of your life’s direction. Life Plan Kit, Marketing For Coaches

A life plan kit is more than just a collection of tools; it’s a transformative experience that brings clarity, focus, and purpose to your ambitions. By crafting your vision, setting meaningful goals, and staying accountable, you pave the way for a fulfilling and successful journey towards the life you desire. So, why wait? Let’s explore how a life plan kit can bring focus to your ambitions and help you achieve the life you desire.

Building Your Life Plan Kit for Success and Fulfillment

Life is a canvas waiting for you to create your masterpiece, and a life plan kit helps you sketch out the blueprint for a future that aligns with your passions, values, and aspirations. Whether you seek to excel in your coaching career, cultivate enriching relationships, or simply find inner peace and contentment, here are some strategies that will lead you through the maze of decisions and opportunities that shape your destiny.

Defining Your Ambitions

Before we delve into the specifics of a life plan kit, it’s crucial to define your ambitions clearly. What do you want to achieve in life? What are your short-term and long-term goals? Take some time to reflect on your passions, interests, and what truly makes you happy. Your ambitions should align with your values and bring a sense of purpose to your life.

Creating a Vision

A life plan kit often starts with creating a vision board. This visually compelling tool allows you to articulate your ambitions in a more concrete way. Gather images, quotes, and words that represent your goals and aspirations. Whether it’s traveling to exotic destinations, excelling in your coaching career, or fostering meaningful relationships, the vision board acts as a constant reminder of what you want to achieve.

Setting SMART Goals

Once you have a clear vision in mind, it’s time to set specific, measurable, achievable, relevant, and time-bound (SMART) goals. Break down your ambitions into smaller, actionable steps that you can work on daily, weekly, or monthly. A life plan kit provides a structure to organize these goals and track your progress effectively.

Prioritizing Your Goals

With numerous aspirations, it’s easy to get overwhelmed and lose focus. Your life plan kit helps you prioritize your goals by understanding what is most important to you at different stages of life. By evaluating your goals based on their significance and urgency, you can channel your energy and efforts into what matters most.

Creating an Action Plan

Having goals is just the beginning; implementing them requires a solid action plan. Your life plan kit should include a detailed roadmap of the actions you need to take to accomplish each goal. These action plans act as a guide and keep you on track during moments of uncertainty or doubt.

Tracking Progress and Celebrating Achievements

A life plan kit isn’t just about planning; it’s also about tracking your progress and celebrating your achievements. Regularly review your goals and assess how far you’ve come. Acknowledging your accomplishments, no matter how small, boosts your confidence and motivates you to keep pushing forward.

Staying Accountable

Accountability is essential for staying focused on your ambitions. A life plan kit often includes tools to hold yourself accountable, such as progress trackers, habit-forming techniques, and regular check-ins. Moreover, you can share your life plan with a trusted friend, mentor, or coach who can provide support, encouragement, and honest feedback.

Adjusting Your Plan

Life is dynamic, and circumstances change. Your ambitions might evolve over time, and that’s perfectly okay. A life plan kit is flexible, allowing you to adjust your goals and action plans accordingly. Embrace the journey of growth and adaptability as you progress towards your aspirations.

Finding Balance

A life plan kit not only brings focus to your ambitions but also helps you find balance in your life. By organizing your goals in different areas such as career, relationships, health, and personal development, you can ensure that you’re nurturing all aspects of your life, promoting overall wellbeing.

A life plan kit is a powerful tool that empowers you to bring focus to your ambitions and transform them into achievable realities. Life plan kits provide the structure, clarity, and motivation needed to stay on course amidst life’s challenges and distractions. So, take the first step in designing your future and crafting the life you desire—grab a life plan kit and set yourself on a fulfilling path of growth and success.

To learn more about how to generate an endless wave of high paying coaching clients, get your FREE Instant Access to our “Life Coaching Business Blueprint” video toolkit when you go HERE.

Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community

 

Conquer Obstacles with a Life Coach Starter Kit

Life coaches embarking on their journey can greatly benefit from a comprehensive “Life Coach Starter Kit,” which provides them with the essential tools and resources needed for success. As a life coach, your primary role is to guide individuals in overcoming the challenges and obstacles that life presents, empowering them to unlock their full potential and thrive.

Life Coach Starter Kit, Marketing For Coaches

Empowering Clients to Overcome Obstacles with a Life Coach Starter Kit

A life coach starter kit for obstacles equips coaches with a comprehensive set of strategies and techniques to empower their clients in overcoming challenges and embracing personal growth and success. By incorporating the following strategies and techniques into your starter kit, you can empower your clients to effectively overcome obstacles, unlock their full potential, and achieve personal growth and success.

Identify and Define Obstacles

The first step in overcoming obstacles is to identify and define them. Encourage your clients to reflect on their goals and pinpoint the specific challenges they are facing. By gaining clarity on the obstacles, you can develop targeted strategies to address them effectively.

Develop a Growth Mindset

A growth mindset is crucial when facing obstacles. Help your clients cultivate a belief that challenges are opportunities for growth and learning. Teach them to reframe setbacks as stepping stones towards success and encourage them to embrace a positive outlook in the face of adversity.

Create Actionable Plans

Support your clients in creating actionable plans to tackle obstacles. Break down larger challenges into smaller, manageable steps. By developing a clear roadmap, your clients will feel empowered and motivated to take consistent action toward overcoming their obstacles.

Explore Alternative Perspectives

Encourage your clients to explore alternative perspectives when facing obstacles. Help them question their limiting beliefs and consider different viewpoints. This shift in perspective can unveil new solutions and possibilities that were previously unseen.

Build Resilience

Resilience is a key trait when it comes to overcoming obstacles. Guide your clients in building their resilience by focusing on their strengths, encouraging self-care, and promoting positive coping strategies. Teach them to bounce back from setbacks and setbacks and develop the mental and emotional strength to face challenges head-on.

Cultivate a Support System

A strong support system can make a significant difference in overcoming obstacles. Encourage your clients to surround themselves with positive and supportive individuals who believe in their potential. Additionally, offer ongoing support and accountability as their life coach, providing a safe space for them to share their challenges and progress.

Utilize Visualization and Affirmations

Visualization and affirmations can be powerful tools in overcoming obstacles. Guide your clients to visualize themselves successfully navigating through challenges and achieving their goals. Encourage them to create positive affirmations that reinforce their belief in their abilities and potential.

Embrace a Growth-Oriented Approach

Help your clients shift their focus from the outcome to the journey. Emphasize the importance of personal growth and self-improvement rather than solely focusing on the end result. By embracing a growth-oriented approach, your clients will find greater satisfaction and fulfillment in overcoming obstacles and will be more resilient when faced with future challenges.

As a life coach, you possess the transformative power to provide your clients with a comprehensive “Life Coach’s Starter Kit” that equips them with the necessary tools to conquer obstacles and achieve their goals. By identifying and defining obstacles, developing a growth mindset, creating actionable plans, exploring alternative perspectives, building resilience, cultivating a support system, utilizing visualization and affirmations, and embracing a growth-oriented approach, your clients will be better prepared to navigate challenges and unlock their full potential. Remember, with your guidance and the valuable resources in the life coach starter kit, they can transform obstacles into catalysts on their path to success.

Would you like an endless stream of new coaching clients? Simply click the image to the right and email and I’ll send you free videos with step-by-step blueprints for generating a massive income from high paying coaching clients.

Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community

The Life Coaching Kit: Your Companion to Success

Creating a life coaching kit tailored to your coaching style and the needs of your clients is essential for providing effective coaching. As a life coach, having the right tools at your disposal can make all the difference in helping your clients achieve their goals. In this article, we will guide you through the step-by-step process of creating your ultimate life coaching kit.

Life Coaching Kit, Marketing For Coaches

How to Create a Budget-Friendly Life Coaching Kit

A life coaching kit can be an excellent resource for you and your clients, providing a range of tools and resources to help them achieve their goals. Here’s a step-by-step approach to creating your ultimate life coaching kit.

Step 1: Identify Your Coaching Style and Specialization

Before you begin creating your kit, it’s important to identify your coaching style and specialization. Different coaching styles require different tools. For example, if you specialize in career coaching, your kit may include resources for resume building, job search strategies, and interviewing techniques. Understanding your coaching style and specialization will help you choose the right tools for your kit.

Step 2: Determine Your Client Needs

After identifying your coaching style and specialization, determine the needs of your clients. Understanding the needs of your clients is critical for providing effective coaching. Your life coaching kit should include resources that will help your clients achieve their goals. For example, if your clients struggle with time management, you may want to include resources for creating a daily schedule and prioritizing tasks.

Step 3: Research Tools and Resources

Once you have identified your coaching style and specialization and determined your client needs, it’s time to research tools and resources that align with your coaching philosophy. There are countless resources available for life coaches, including books, podcasts, online courses, and software. Be sure to research each resource carefully and determine how it can benefit your clients.

Step 4: Choose Your Tools and Resources

After researching tools and resources, it’s time to choose the ones that will be included in your life coaching kit. It’s important to select resources that align with your coaching philosophy and the needs of your clients. Be sure to choose resources that are practical and easy for your clients to use. Some examples of resources you may want to include in your kit include a journal, a goal-setting worksheet, and a book on mindfulness.

Step 5: Organize Your Kit

Once you have chosen your tools and resources, it’s time to organize your life coaching kit. A well-organized kit will be easy for you to access and use during coaching sessions. You may want to consider organizing your kit by category, such as goal-setting, time management, and self-care. Be sure to label each resource clearly so that you can quickly find what you need during coaching sessions.

Step 6: Continuously Update and Improve Your Kit

Finally, it’s important to continuously update and improve your life coaching kit. As you work with clients, you may find that certain resources are more effective than others. Be sure to evaluate your kit regularly and make changes as needed. You may also want to add new resources to your kit as you discover them.

In conclusion, creating a life coaching kit is an essential step for providing effective coaching. By following these six steps, you can create life coaching kits that align with your coaching style and the needs of your clients. Remember to continuously evaluate and improve your kit as you work with clients. With the right tools at your disposal, you can help your clients achieve their goals and live their best lives.

Would you like an endless stream of new coaching clients? Simply click the image to the right and email and I’ll send you free videos with step-by-step blueprints for generating a massive income from high paying coaching clients.

Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community

Marketing Plan Templates for Small Business Life Coaching

If you’re a small business owner in the field of life coaching, you know how important it is to have a solid marketing plan, and luckily there are customizable and easy-to-use marketing plan templates for small business life coaching available to help streamline the process.

Creating a marketing plan from scratch can be time-consuming and overwhelming, especially when you’re focused on providing excellent coaching services to your clients.

Marketing plan templates provide a framework for your marketing efforts, allowing you to customize and tailor your plan to your business’s unique needs. In this article, we’ll explore some of the best marketing plan templates for small business life coaches that are customizable and easy to use.

Marketing Plan Templates for Small Business Life Coaching: Customizable and Easy to Use

There are a variety of marketing plan templates available that are specifically designed for small business life coaches. These templates are customizable, easy to use, and can help streamline the marketing planning process, allowing you to focus on what you do best—helping your clients succeed.

Whether you’re just starting out or looking to take your business to the next level, these templates can help you define your target audience, differentiate your coaching services from competitors, and identify the most effective marketing channels for your business. So, let’s dive in and take a closer look at these customizable and easy-to-use marketing plan templates for small business life coaches.

HubSpot Marketing Plan Template

HubSpot is a popular marketing platform that offers a free marketing plan template for small businesses. The template is broken down into six sections: executive summary, target market, unique value proposition, messaging, channels, and budget. It’s designed to help you define your target audience, differentiate your coaching services from competitors, and identify the most effective marketing channels for your business. The template is customizable, and you can add or remove sections as needed.

SCORE Marketing Plan Template

SCORE is a nonprofit organization that offers free resources and mentoring to small business owners. Their marketing plan template is a comprehensive guide that covers all aspects of marketing, including branding, advertising, and public relations. The template includes a market analysis, SWOT analysis, and a detailed action plan with timelines and milestones. It’s an excellent option for life coaches who are just starting and need a comprehensive guide to follow.

Hootsuite Marketing Plan Template

Hootsuite is a social media management platform that offers a free marketing plan template for small businesses. The template focuses on social media marketing and includes sections for social media objectives, target audience, content strategy, and metrics. It’s an excellent option for life coaches who want to increase their social media presence and engage with their audience.

Teneric Marketing Plan Template

Teneric is a business planning and consultancy firm that offers customizable marketing plan templates for small businesses. The templates are available for various industries, including coaching and consulting. They offer a range of templates, from basic to advanced, and provide detailed instructions on how to use them. They also offer a free consultation to help you customize the template to your business’s unique needs.

Microsoft Office Marketing Plan Template

Microsoft Office offers a marketing plan template that’s available in their Word program. The template includes sections for executive summary, marketing goals, target market, marketing mix, and budget. It’s a simple and straightforward option for life coaches who prefer to use Microsoft Office programs.

Canva Marketing Plan Template

Canva is a graphic design platform that offers customizable marketing plan templates for small businesses. The templates are designed to be visually appealing and include sections for market research, SWOT analysis, and action plan. Canva is an excellent option for life coaches who want to create a visually appealing marketing plan without spending a lot of time on design.

Conclusion

Creating a marketing plan is essential for small business life coaches to attract and retain clients. However, it can be challenging to create a marketing plan from scratch. Marketing plan templates provide a framework for your marketing efforts, allowing you to customize and tailor your plan to your business’s unique needs. The marketing plan templates for small business life coaching listed above are customizable and easy to use, and they offer a range of options for small business life coaches. With the right marketing plan in place, you can attract more clients and grow your coaching business.

Special Bonus – Learn 3 simple ways to become a life coach with the “30-Days to Become a Coach” video toolkit when you fill in the form at the top right and click the “Watch The Videos Now” button. You’ll learn how to change your client’s life in 45 minutes.

Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community

Marketing Strategy for Coaching Institute: Just Do It!

Have you ever found yourself scrolling through pages of irrelevant results on Google after searching for ‘marketing strategy for coaching institute‘ on the search bar?

Marketing Strategy For Coaching Institute, Marketing For Coaching

Marketing is a crucial aspect for the success of any business, and coaching institutes are no exception. With increasing competition in the education sector, it has become imperative for coaching institutes to have a well-defined marketing strategy to reach out to potential students and stand out from the rest.

Marketing Strategy for Coaching Institute: The Key to Success

In a competitive market, where students have a plethora of options to choose from, it’s vital for coaching institutes to have a marketing strategy that sets them apart and effectively reaches their target audience.

Marketing strategies for coaching institutes should be designed keeping in mind the target audience, the unique selling proposition of the institute, and the goals that need to be achieved.

Define Your Target Audience

The first step in creating a marketing strategy is to define the target audience. Coaching institutes cater to students of different ages and levels of education. For example, an institute may focus on primary school students, while another may cater to university students preparing for competitive exams. 

It’s important to understand the needs and preferences of the target audience to create a marketing strategy that resonates with them. This could be done through market research, surveys, and focus groups to gain insight into the target audience’s motivations, preferences, and pain points.

Determine Your Unique Selling Proposition (USP)

Once the target audience is defined, the next step is to determine the USP of the institute. What sets the institute apart from others and why should students choose it over others? This could be the institute’s expertise in a particular subject, the use of innovative teaching methods, the availability of experienced faculty, or a supportive learning environment. 

Understanding the USP is crucial to creating a marketing strategy that leverages the institute’s strengths and emphasizes what sets it apart from the competition.

Develop a Successful Marketing Mix Strategy

The marketing mix, also known as the 4Ps, is an essential component of any marketing strategy. The 4Ps refer to product, price, place, and promotion. 

In the case of a coaching institute, product refers to the courses and services offered. The institute should ensure that its offerings are relevant and in line with the needs of the target audience. Price refers to the cost of the courses and services offered by the institute. A competitive pricing strategy is essential to attract potential students and stand out from the competition. Place refers to the location and accessibility of the institute, and promotion refers to the methods used to reach out to the target audience and promote the institute’s offerings.

In terms of promotion, a coaching institute can use a combination of traditional and digital marketing methods to reach out to its target audience. Traditional methods include print ads in local newspapers and magazines, flyers, and posters. Digital marketing methods include social media marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising. Social media platforms like Facebook, Instagram, and Twitter can be used to engage with potential students and showcase the institute’s offerings and achievements. SEO can be used to improve the visibility of the institute’s website on search engines like Google, while PPC advertising can be used to target specific keywords and reach a wider audience.

Another effective way to reach out to potential students is through word-of-mouth marketing. Happy students can act as brand ambassadors and promote the institute to their friends and family, providing a valuable source of referrals. The institute can encourage word-of-mouth marketing by offering incentives such as discounts or free courses for referrals.

In conclusion, a well-defined marketing strategy is crucial for the success of a coaching institute. By understanding the target audience, determining the unique selling proposition, and using a combination of traditional and digital marketing methods, a coaching institute can reach out to potential students, stand out from the competition, and achieve its goals. A marketing strategy for coaching institute that is well executed and continually refined can provide a significant boost to the success and growth of a coaching institute.

By the way… you’re invited to claim your FREE step-by-step “30-Days to Become a Coach” video toolkit. Just go HERE now to get your 30-day coaching blueprint videos.

Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community

Marketing Plan for Life Coaches: Steps to Creating One

If you’re a life coach, you need a marketing plan for life coaches to market your service and attract new clients. In this guide, I’ll show you how to create one that can help you get more clients.

Marketing Plan For Life Coaches,Marketing For Coaches

Marketing Plan for Life Coaches: How to Create One

To successfully market your service, you’ll need a plan. It is important that you define your goals and identify your target audience before creating a marketing plan. You should also find channels in which to market your coaching products/services and evaluate each channel for effectiveness. An effective marketing plan for life coaches consists of the following steps:

  • Identify your target audience
  • Choose marketing channels that will attract your target audience
  • Evaluate your marketing plan

Identify Your Target Audience

The first step in creating your marketing plan is identifying your target audience. To do this, you’ll want to make a list of who you can help and what their current situation is. For example, if someone has never worked out or started their own business before but has always wanted to, they might be interested in something like an accountability coach who will help them keep their eye on the goal and stick with it; these types of clients are more likely going to be younger professionals who are working on building up their career in general. Your ideal client may also be someone struggling with weight loss or eating disorders; if so, they will likely be looking for a health coach who can guide them through changing their lifestyle habits while ensuring they don’t feel judged by others.

Choose Marketing Channels that Will Attract Your Target Audience

You can use a variety of channels to market your coaching products or services, but it’s important to pick the ones that best fit your target audience. For example, if you are an expert in life coaching and looking for ways to grow your coaching business, YouTube may be a suitable marketing avenue for you as it allows you to create videos that showcase your coaching expertise or snippets of your coaching sessions with clients.

When choosing a platform or channel, it’s also important not to spread yourself too thin by trying out too many things at once, this will only slow down progress and waste valuable time.

Evaluate Your Marketing Plan

Prepare to evaluate your marketing plan. Evaluating a marketing plan involves looking at the marketing goals of your business, identifying where you’re currently standing, and then creating a plan that will propel you toward those goals.

Your first step should be to figure out what kind of coach you want to be. Do you want to focus on helping people with their careers? With their relationships? Or do you have another area in mind? After figuring out who your clientele is and what they need help with most, it’s time to start brainstorming how to reach them effectively.

To sum it all up, marketing plans for life coaches can help coaches take control of their business and create amazing results. By following these steps, you will be on your way to setting up an effective marketing plan for your life coaching business that will help you grow and succeed.

By the way… you’re invited to claim your FREE step-by-step “Life Coach Salary Secrets” video toolkit. Just go HERE now to get your Life Coach Salary Secrets.

Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community

Free Sample Marketing Plan + Life Coaching Template

Need a sample marketing plan + life coaching template? We’ve created a sample marketing plan template for life coaches that’ll help them create their own marketing strategy quickly. It is designed to ensure you’re thinking through all the important facets of marketing a coaching business.

Free Sample Marketing Plan + Life Coaching Template

A marketing plan is a comprehensive document or blueprint that outlines a business advertising and marketing efforts for the next quarter or the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. A marketing plan also includes a description of the current marketing position of a business, a discussion of the target market and a description of the marketing activities that a business will undertake to achieve its marketing goals. This sample marketing plan + life coaching template has a formal structure but can be used as an informal document which makes it very flexible.

It helps you:

  • Define what makes your coaching product or service different from the competition and understand why that matters to clients.
  • Set specific goals, like increasing sales by a certain percentage or reaching a new target audience and decide on a strategy for achieving those goals.
  • Determine where your brand fits in the market—what are the needs of your target audience and how do you meet them?
  • Keep your brand consistent across all marketing platforms—does everything reflect the same mission, vision, and values?

Sample Marketing Plan + Life Coaching Template: Main Components

The five key components of a life coaching marketing plan are:

  • Value proposition

Value proposition is the part of a marketing plan that explains how the company will provide its product or service to its clients.

In the context of a life coaching company, the value proposition answers the question: “Why should I trust you with my most important and personal goals in life?” No matter what the product is for a business, the value proposition typically addresses its quality, price, and convenience. In a life coaching marketing plan, it is particularly important to explain how your coaching will be high-quality, affordable, and convenient.

Another component of the value proposition is differentiating yourself from your competition. Make sure you know who your competitors are and how you are different from them. If you are not different enough, figure out how you can tweak your program or course so that it is better than your competitor’s.

  • Marketing Goals + Objectives

Goals are how you know your business will be successful. They are not just dreams, but defined targets that you set for yourself and then actually reach.

The first step in goal setting is to determine what you want from your life coaching business. Do you want to coach a certain number of clients? Do you want to be able to take a specific amount of time off each year? Do you want to earn a certain amount of money by a certain date? All of these are valid goals.

  • Target market

Your target market is the group of people that you want to sell your coaching services to. They are the people who will be interested in what you have to offer and will be motivated to pay for it.

To identify your target market, you’ll want to think about who you want your clients to be. What are their demographics? What are their lifestyles like? Do they have challenges or goals that you can help them with? How do they find information about life coaching services?

The more precisely you can define your target market, the better able you will be to tailor your coaching business marketing plan to meet their needs and interests.

  • Marketing Activities

Once you have determined your target market, the next step is to detail the specific activities that you will undertake to achieve your marketing goals and objectives. 

What steps or activities will you undertake to achieve your marketing objectives? These may include print advertising, online advertising, sample lessons, mail-outs, giveaways, media releases, events, developing a website, creating a blog, getting active on social media, public relations, branding and artwork, or publications.

As you create these activities, keep referring to your target market—it will help you to assess which activities are worth the time and effort to implement.

  • Budget

You will need to create a budget and stick to it. The more thorough your budget is, the better. You will want to itemize all your expenses, including costs for things like your website, marketing materials, client acquisition, and more.

It’s also a great idea to set aside some money for emergencies that you didn’t think of. For example, set up a rainy-day fund for unexpected expenses like car breakdowns and last-minute trips on short notice to see clients and family members who are having emergencies. It’s important to set aside some money for situations like these. 

Once you’ve sorted these five things out, always remember, all plans in a marketing plan should remain flexible (and adjustable) as you are often working with assumptions. The more planning you do, the better you will become at predicting who your clients are and what they need. However, as you are learning the needs of your market—it is fair to say that some of your assumptions are going to fall short of expectation, therefore continue adjusting your plan until it works for you!

SPECIAL BONUSIf you would like step-by-step blueprints for generating a massive income from high paying coaching clients, I invite you to claim your FREE ACCESS to the “Life Coach Salary Secrets” video toolkit.  Go HERE to get it FREE.

Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community

How to Develop a Life Coach Marketing Plan

If you’re thinking about developing a marketing program for your coaching business, you need to begin with a life coach marketing plan. Some life coach marketing plans are short and to the point, others are hundreds of pages thick and cost thousands of dollars to produce.

Regardless of the scope of your marketing plan, you must keep in mind that it is a fluid document. Every business needs to have a well-structured plan that is based on thorough research, competitive positioning and attainable outcomes. Your plan should be the basis for your activities over the coming months. However, you should always be willing to enhance or redirect your plan based on what produces results.

Life Coach Marketing Plan Basics

The following are a few things that you should keep in mind when developing a life coach marketing plan

  • Market Research

Collect, organize, and write down data about the market that is currently buying the coaching product(s) or service(s) you will sell. Some areas to consider include:

  • Market trends, patterns, and dynamics
  • Customer’s taste and preference
  • Popular coaching products and services that are trending
  • Demand and supply
  • Competition in your coaching industry
  • The current state of the coaching industry

If you analyze all of the above, you’ll be able to create a good marketing plan.

  • Target Market

Once you’ve done a thorough market research, find a niche or target market for your coaching products or services and write a description about them.

  • Products/Services

When creating your coaching products or services, ask yourself these questions: How does your product relate to the market? What does your market need, what do they currently use, what do they desire above and beyond current use?

  • Competition

There is always competition in the coaching market, hence you need to develop a unique selling proposition, i.e., doing something different from your competitors to stand apart from the crowd.

  • Market Strategies

A marketing plan is all about promoting your life coaching business. You must write down all your promotion strategies and marketing strategies in your marketing plan. There are various strategies that you should consider:

  • Advertising – print media, radio, television, magazines
  • Networking – go where your market is, e.g., coaching seminars, events, or parties
  • Direct marketing – brochures, flyers, sales letters, newsletters
  • Website – blogs, videos, social media
  • Write articles, give advice and become known as a coaching expert

 

  • Pricing

From the information you’ve collected, determine the price of your products or services. Set a fair price according to market trends and what your target market is willing to pay.

  • Budget

Budgeting is very important in any marketing plan. A budget will decide what marketing strategies you can afford, how you can advertise your service, what you can do in house and what you need to outsource.

  • Marketing Goals

Define your marketing goals in your marketing plan. Marketing goals are your targets that you want to achieve. For example, as a life coach you want to gain 30 new clients per month, or you want to satisfy all of your old clients with your services. Goals can be anything, but you should work hard to achieve them.

  • Monitor Your Results

A life coach marketing plan is nothing without proper monitoring. You must analyze whether your strategies and plans are working or not. You have to decide whether your old plans are good enough to achieve your goals, or you have to create new ones.

By taking into account the above, you are in a much better position to promote and sell your coaching product or service. Successful coaches continually review the status of their campaigns against their set objectives. This ensures ongoing improvements to your marketing initiatives and helps with future planning.

To learn more about how to generate an endless wave of high paying coaching clients, get your 

FREE Instant Access to our “ Life Coaching Business Blueprint” video toolkit when you go HERE.

Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community