Are you looking for a sample coaching business plan? Then you have come to the right place because we are going to share with you an example of a coaching business plan to enable you to craft your own business plan. This sample business plan is going to save a lot of your valuable time and money. Remember, there are also a lot of sample coaching business plans available on the Internet that you can refer to.
The following sample coaching business plan for the fictional firm, “Transforming Lives LLC” is an example of what a coaching business plan might look like.
Let’s get started.
A Sample Coaching Business Plan
Transforming Lives LLC’s business plan consists of the following key components:
1. Executive Summary
Objectives
- To acquire a personal premise for our business by October 2021.
- To hire two certified life coaches by October 2021.
- To acquire at least 100 clients by the end of December 2021.
Mission Statement
To provide life coaching, counseling, and guidance services to a diverse client base and transform their lives.
2. About Us
Transforming Lives LLC will operate in Las Vegas, Nevada, starting on June 01, 2021. Our business intends to provide the most effective solutions to the personal and professional problems of our clients.
Transforming Lives LLC is a privately held C corporation owned in majority by its founder, Philip Cross. There are two other partners, including one public relation consultant, Jack Thompson and one attorney, Paul Schulman. Neither owns more than 20%, but both are active participants in management decisions.
3. Operating Location
We have one location—a 5,000 square-foot brick and mortar facility located in a suburban shopping center conveniently close to the downtown area. It includes a training and sales area, service department, and offices.
4. Services and Pricing
Transforming Lives LLC will provide life, career, and business coaching services. Clients will be charged on a per session or monthly basis. The price per session will be $100/hr whereas the company will charge $500 monthly if a client chooses a monthly pricing plan.
5. Target Market
The company will target individuals all across Las Vegas who need life, career, and business coaching services.
6. Competition
The company’s main competitors are:
Life Coaching Company – This company is an established coaching firm that has been operating for the past 10 years. It has a huge client base and is known for offering unique coaching facilities and affordable prices.
Coaching for All Company – This company is well-reputed among the upper-class strata of the city and mainly targets businesspersons, professionals, and celebrities.
7. SWOT Analysis
Here’s an overview of our SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis:
Strengths
- Affordable prices
- Dynamic, innovative, and modern coaching techniques and strategies
Weaknesses
- New to the Las Vegas’s coaching market
- No clientele
Opportunities
- Ever-increasing need for life coaches
- Affordable and easy marketing strategies
Threats
- Established coaching companies in the market with established clientele
- Clients prefer experienced and established coaching companies
8. Marketing Plan & Strategy
We strive to build long-term relationships with clients, not single-transaction deals with customers. Our goal is to become their go-to coaching firm and make them understand the value of the relationship.
Our marketing plan consists of two phases. The first phase will be creating accounts on social media platforms that the target market most commonly uses. The second phase will be starting promotional campaigns such as rolling out promotional materials via our website, YouTube channel and email newsletters.
9. Financial Plan
Transforming Lives LLC will incur the following start-up costs:
- Desk, chair and file cabinet
- Fax machine, copier, telephone line
- Computer with printer and Internet connection
- Legal fees for business formation
Our total start-up cost is $23,000.
Projected Profit and Loss
Year 2021 – $3500
Year 2022 – $60,000
Year 2023 – $95,000
Projected Balance Sheet
Year 2021
Total Assets – $24,000
Total Liabilities – $20,000
Year 2022
Total Assets – $40,000
Total Liabilities –$26,000
Year 2023
Total Assets – $29,000
Total Liabilities – $15,000
Projected Cash Flow
Year 2021 – $22,000
Year 2022 – $39,000
Year 2023 – $30,000
To learn more about how to generate an endless wave of high paying coaching clients, get your
FREE Instant Access to our “ Life Coaching Business Blueprint” video toolkit when you go HERE.
Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community
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