Your Life Coach Marketing Starter Kit

This short article isn’t going to sell you a coach marketing starter kit – it’s going to give you the basics on how to start your marketing plan for your coach business.


You can probably put together you own coach marketing starter kit by taking classes through an accredited coaching program, reading a few books on marketing, and perusing the Internet for some valuable information on the best way for a coach to get started with marketing and promotion.

But, if you want to buy a coach marketing starter kit after reading this, there are some good coaching programs that help you get your business going.

Your Coach Marketing Starter Kit Starts With Some Questions

Before you begin to market and promote your business, in fact, before you even start your coaching practice, you should ask yourself some questions. It’s even a good idea to write the questions down, read them, think about them carefully, and then write the answers down. It’s like giving yourself a test!

Here are some basic questions to ask yourself – questions that should be included with any coaching marketing starter kit:

  • Who do you want to be as a coach?
  • What kind of coach do you want to be?
  • What clients to you want to coach?
  • What impact do you want to have on these clients?
  • What benefits do you wish to receive from coaching?
  • Do you want to be a part-time or full-time coach?
  • Do you have the financial and time capabilities to start coaching full-time?
  • What outcomes can you offer clients?
  • What experience can you bring to the table?
  • What type of monthly/yearly income do you want to make?
  • Do you know how to use email and social media to promote your business?
  • What is the average fee you need to charge to reach your monthly/yearly income targets?
  • Are you willing to create additional products – books, DVDs, webinars, and more – to create additional streams of income?
  • Where do you see yourself as a coach in 5, 10, 15 years?

Seems like a long test, doesn’t it? Well, starting a business is a big deal, and you need to be prepared. It isn’t easy to get a business off the ground and running smoothly – the more you know about what you want, how you plan to get what you want, and what you can offer clients, the more likely your coaching business will be a success.

Coaching is Not a One-Size Fits All Business

Most businesses are not one-size fits all – business success depends on many factors. The first factor is you! You have to lay the groundwork for success by being prepared, knowing what it takes to start a business in your area, knowing who you are as a coach, and making sure you take care of all the legal and administrative issues before you open your door to clients.

The Necessary Evil of Marketing

Most people hate to market – they don’t like to cold call, hype their services, or hand their business card to everyone they meet. It would be nice if you could purchase a starter kit that did it all for you, but you’ll have to step up and do the work. To be successful in business, you must market!

The digital revolution has made marketing just a bit easier. Any good coach marketing starter kit would include the best ways to market through email and social media. You don’t have to cold call anyone – you just have to know how to use email and social media to your advantage.

A good coach marketing starter kit will assist coaches on all types of marketing, both traditional and online, and there are many to choose from:

  • Mailings/direct mail
  • Email newsletters
  • Website and article marketing to bring people to your website
  • Facebook ads/Google ads
  • Community groups – volunteering your services
  • Public speaking to community groups
  • Advertising in various media – radio, newspaper, TV.
  • Videos on YouTube
  • Offer seminars/webinars, online classes/sessions, and more.

Whether you buy a coaching program or make your own coach marketing starter kit, you need to know the best ways to set up and promote your coaching business. You can be the best coach in the world, but if you can’t attract clients, no one will ever know how good you really are!

By the way… you’re invited to claim your FREE step-by-step “ 30-Days to Become a Coach” video toolkit. Just go HERE now to get your 30-day coaching blueprint videos.

What Business Skills do You Need to Acquire to be a Great Life Coach?

What business skills do you need to acquire to be a great life coach? If you are asking this question, you must be looking to enter a great field with incredible opportunities for success. But, anyone asking the question, what skills do you need to acquire to be a great life coach, must know that life coaching is a business, and to make it, you have to have plenty of business savvy!


Being a Life Coach Entrepreneur

Some life coaches work in the business, while others work on their business – there is a big difference! Working in the business is virtually the same as any other job. Working on your business means you are an entrepreneur – a business owner.

A life coach entrepreneur works on their life coach skills and their business skills. They acquire new ones through experience, education, and effort! The more life coach skills they have – the better coach they’ll be. The more business skills they have – the better entrepreneur they’ll be!

What Business Skills do You Need to Acquire to be a Great Life Coach?

There are so many skills you need to be a great life coach that it is impossible to list them all in one small article. Many of them you have from life experience, some you learn in a good coaching program, and others you acquire as you gain experience working with clients.

So – what skills do you need to acquire to be a great life coach? Here are just a few of the ones you need, but a few very important ones!

6 Essential Skills to be a Successful Life Coach and Business Owner

  • Focus – this is the ability to concentrate all your attention on a particular task until it is completed. Many people are well-intentioned when they begin a task, but they lose focus and their concentration drifts. A successful entrepreneur needs laser-like focus.
  • Organization – can you turn chaos into order? Most business owners will face complete chaos at times, and their ability to be calm and collected, and turn that chaos into order will often dictate how well their business does.
  • Innovation – are you creative, flexible, and agile? You better be when you own a business. It also helps if you want to be a great coach. The ability to be innovative in your coaching sessions and you promotional plans can help set you apart from the competition.
  • Discipline – every business owner knows that discipline is important, but never every business owner can stay disciplined in all aspects of their business. The more disciplined you can be in finances, marketing, and coaching clients, the more likely you will become a great life coach.
  • Discrimination – can you determine what is important and what is less important? Are you able to prioritize? The ability to choose where, when, and on what to focus your attention is vital in business.
  • Communication – this one makes everyone’s list for a reason. The ability to transmit ideas with precision, clarity of purpose, and passion will separate you from the crowd.

So – what skills do you need to acquire to be a great life coach? Start with these six and you’ll be on your way to a great career!

If you’d like to learn how you can get started in Wellness Coaching quickly, check out this FREE step-by-step “ Life Coaching Business Blueprint” video toolkit. Just go Here now to get your Life Coaching Business Blueprint