3 Items to Include in a Health Coach Business Plan

One of the most important steps when setting up your health coaching business is a health coach business plan. Whether you have a new business, are trying to jump start an existing business, or want to take your existing business in a different direction, a health coach business plan is crucial step on your journey to success.

Health Coach Business Plan

Feeling Uneasy About Starting a Business?

Most people are a bit apprehensive or nervous when starting a new business, and coaching is no exception. You are entering an unknown world when you make the commitment and invest your time and money into starting a new coaching practice. It is very common to feel a bit uneasy about it.

You’ll have many questions when you begin your career as a coach:

  • How do I start?
  • Where do I begin?
  • What’s the first step?
  • How do I get help?
  • I want to help change the world but have no idea if I can do it.
  • Will all my time and money be wasted?
  • How will I be able to process all the information I receive?
  • Will I succeed?

A Health Coach Business Plan Won’t Answer All Your Questions

A health coaching business plan won’t answer all your questions or solve all your issues. Will you succeed? There is much more to success than creating a business plan. However, creating a comprehensive business plan is one of the most important steps on your road to success. You can succeed without one, but it is much easier to achieve long term success if you take the time to write one.

What to Include on a Coaching Business Plan

Your health coach business plan should serve as a guide, a reference tool, and an outline for your business. It should focus on the present and the future – what you need to do now and where you want it to be in a specified time period.

The way to make your success happen is to plan it!

3 Things a Business Plan Should Have

  • To Do Now List. These are things you need to take care of before you start your business. Do you need a license, a permit, or any other administrative papers? Do you need office space, furniture, or other equipment to operate your business? Write down, in outline form, and in as much chronological order as you can, what you need to do to move your coaching business from an idea to the first day on the job – this includes location, set-up, niche, fees, and more.
  • Specific and General Goals. This is where you put your goals and dreams for the business. They should be realistic and honest – number of clients you want to attract each month, monthly revenue you want to earn, fees you want to charge, other products you want to create. You can also fantasize a bit if you wish – shoot for the moon and stars. Do you want to become the number one expert in your field? Do you want to write a bestseller about health coaching? Put it in your health coach business plan.
  • Marketing is always the elephant in the room. Very few coaches like to market and promote. Those who do usually become very successful coaches. But, every coach has to market and attract new customers if they want to stay in business. Creating a starting marketing plan and also a vision for your promotions in the future is are essential ingredients in a comprehensive and useful health coach business plan.

Is Business Plan Coaching a Real Niche?

Is business plan coaching actually something people are interested in? Is it a viable niche for coaches to consider when thinking about narrowing their focus and placing their business within a certain segment of the coaching industry?

Business Plan Coaching

Why is a Business Plan So Important That a Coaching Niche is Needed?

Hopefully you are familiar with the details of a business plan; it’s a blue print, a guide, and an instruction manual for your business. Every business owner, even coaches, should create a comprehensive yet concise business plan before they start a business. The larger and more complex business, the longer and more detailed the business plan should be. The larger the business, the more likely they will need some business plan coaching. Here are a few reasons a business plan is crucial to business success:

  • Businesses planning to approach a financial institution about a loan, seek out investors, apply for a business grant, or look for partners must have a business plan so potential investors, creditors, and partners can clearly see the idea and the plan for a business.
  • A business plan provides business owners with an action plan that shows them where they are, where they want to be, and offers steps to get to their goals. It’s a tool that outlines the actions needed for success.
  • A business plan is a reality check. When composing a business plan, the actual development can give you insights into the viability of an idea or a business, and it also gives insight into the prospects of your action plan and the realistic potential of the goals.
  • It gives you a strategic plan that prevents you from reacting incorrectly to short-term market forces, and helps you navigate the twists, turns, and bumps in the road to success.

There is a Huge Target Market for Business Plan Coaching

Business plan coaches are already in demand will be in even greater demand as technology continues to create change and speed up the pace of business environments. Business owners will need expert help in designed and composing their business plans.

It’s the perfect time right now to seek out your place in business plan coaching. According to the US Census Bureau, there are 28 million small businesses in the United States. A large percentage of these are non-employer businesses (a sole proprietorship with no employees). Small businesses have led the comeback from the Great Recession, and are a driving force in continued job growth.

Though some small businesses won’t have a need (or the budget) for business plan coaching, many will seek out affordable coaching to help them start and grow their businesses. Many are new business owners and have no idea how to create a workable business plan.

Become a Business Plan Coach

You don’t have to move your entire coaching practice into business plan coaching. You can add it to what you already do in your coaching business. It’s a perfect compliment to small business coaching, business coaching, executive coaching, career coaching, and even life coaching.

But, the faster you learn about business plans, the faster you can become an expert in the field, and the faster you can start making a name for yourself in this growing field.

As long as people have a desire to be entrepreneurs, there will be a need for business plan coaching. It’s a large target market, and the advancement of technology and the ever-changing dynamics of business around the globe will continue to drive demand for experts in creating viable and workable business plans.

Yes – business plan coaching is a real niche. It’s a niche with a large target market, not too many experts in the field, and the chance for incredible growth in the next several years. If you’re thinking about niches for your coaching business, this one might be ideal for you!

How to Write a Good Business Plan for Coaching Business Clients

A good business plan for coaching business clients is one of the best ways to get your business off the ground and running. Your business coaching business needs a foundation, a reference document, and a motivational starting point. That’s what a business plan will do for any type of business…including yours!

Business Plan for Coaching Business

You Need a Business Plan

You have a business coaching practice and you want to be the best coach yo can be…right? You took the right courses, studying the material, received some great mentor coaching, and you were ready to coach. Hopefully, you received a little information on how to run a business. One of the best things anyone could have told you about starting a business is – you need a business plan!

Making the Most of a Business Plan for Coaching Business Clients

You need a business plan that works. You can’t just jot down a few items on a notepad and call it a business plan. Here are a few tips to creating a business plan for your coaching business that works:

  • Use an organized format. It should start at the beginning – the tasks you need to do first – and follow along, step-by-step until you are ready to open your doors and let the flood of clients pour in!
  • It doesn’t stop the moment you open your doors. There is much more to a business plan that starting a business. You should create a plan for the foreseeable future – creating new products, marketing, competition, continuing education, retaining clients, and more.
  • A good coaching business plan will also contain numbers – cost of operating a business, the fees you plan to charge, the fees you would like to charge as you gain experience and build your reputation, the fees being charged by your competition, and any other pertinent business expense.
  • Your business plan for coaching business client should also focus on the outcomes you can offer. What expertise do you have to offer business owners? What skills and information can you provide to these business owners that will help them grow their businesses and succeed?

3 Unknown Keys to Creating a Great Business Plan

There are a few secrets the experts may not tell you about creating a great business plan. Your business plan for coaching business clients should be contain one of these, and you should use the other two when writing your plan.

  • Give yourself plenty of time to write your plan, and don’t write it all at once. You might need a few days or even a few weeks to write your plan. You’ll need to do some research, collect some market data, and organize your thoughts. Take your time and expect to do it over the course of several days.
  • Don’t do it at the office. Get yourself away from the usual distractions. Write ideas down at the park, in the bathtub, at the gym, anywhere. Ideas will pop into your head, and then give yourself a quiet space to compose all your thoughts and organize your ideas.
  • The third key for you coaching business plan for coaching business clients is to include a market analysis. Study the coaching market in your area; study the business coaching market; study your target market, their desire and need for coaching, and the ability to pay. Knowing demographics, competition, and the financial numbers in your area will help you create the best business plan for coaching business clients you can!

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4 Reasons You Don’t Need a Business Plan for Life Coaching

A business plan for life coaching is a very valuable tool which can help you successfully start and operate your life coaching business. It’s a plan for where you want to go, how you want to get there, and what are the most successful and profitable ways to make it work.

Business Plan For Life Coaching

A Business Plan for Life Coaches

A business plan for life coaching serves as an outline for your business. Things to include in a business plan are

  • A specific area of specialty
  • License, insurance, and client contracts
  • Office space – area, furniture, costs, etc.
  • Establishment of fees
  • Identification of target market
  • Identification of competition
  • Marketing you services
  • Potential additional income streams

But, do you really need a business plan for life coaching? Can your business be successful if you just wing it and shoot from the hip? Many coaches have tried and many have failed, but it may not always be necessary to create a business plan.

4 Reasons You Don’t Need a Business Plan for Life Coaching

  1. A business is sometimes a means, and not an end. Coaching business are often started on the side – some may even consider them a hobby. Other coaching businesses are started by those in semi-retirement and are considered a way to continue in a career but in a different capacity – this is often called consulting. In these cases, it may not be necessary to create a business plan.
  2. Are you experienced in coaching? Perhaps you have worked for a coaching firm or had a coaching business in the past. Extensive experience may preclude the need for a business plan. If your expertise and experience is extensive, you may not absolutely need a business plan to get your business up and running.
  3. Uncertainty is the norm in the business world. Some people think that by creating a business plan they are eliminating uncertainty. If you are the type of entrepreneur who may feel restricted or trapped by a business plan, and one who feels that the parameters set by a plan can prevent bold action, then it might be best to skip the business plan and get to work on building your business.
  4. Creating a business plan is just another excuse to delay action. Too much hesitation and procrastination will kill most business ideas and ventures. If you think that writing a plan will take too much time and zap your inspiration, then getting started will generate momentum and get your coaching career started much quicker. You can always go back to the business plan later.

Most Businesses Need a Business Plan

For most entrepreneurs a business plan is a vital part of success. Most coaches are not business people, and they need a business plan for life coaching to help them design, create, and build their coaching business. You may be one of the few people who can get by without a business plan, but chances are you are like most of us, and you really need to start with a concise yet comprehensive business plan.

4 Good Reasons to Have a Life Coaching Business Plan

Developing a business strategy takes time patience, and resources; one way to make sure this strategy is as powerful as possible is to create a life coaching business plan. Life coaching business plans aren’t created overnight – they require a committed, forward-thinking, and organized approach to developing a plan for your life coaching business.

Life Coaching Business Plan

Why Take the Time to Create a Business Plan?

You want to be a success, right? You want to carve out a niche in the coaching industry and have some level of success? You want to be coaching in five years, ten years, twenty years, right? Most people don’t ace an exam without studying. Most people don’t create a good retirement without some good planning. Success takes planning. Sure, some people may get lucky and become successful in business with planning or a business plan, but why leave your chance for success to luck?

A Business Plan is a Founding Document

A life coaching business plan is like a founding document. Can you imagine the United States without the Constitution? It wouldn’t be quite as strong and long-lasting without it.

Well, don’t get your business off to a bad start – take some time, put in a little hard work, spend some time thinking about what you want out of your coaching business, and create a concise yet comprehensive life coaching business plan.

4 Good Reasons to Have a Life Coaching Business Plan

  1. To create a foundation for your business. This part should contain everything you need to get started – physical location, supplies, business license, and any other legal an administrative items need to start your business and operate it in the future.
  2. To set priorities and outline a vision. What do you want out of the business? Where do you want your coaching career to go? What are your goals? This part should identify your goals and clearly outline a strategy to reach those goals. You can detail the segment of the market you wish to pursue or the niche that fits your passion and abilities.
  3. To simplify decision-making. Because you have written a plan which details your goals, you can refer back to the business plan when decisions are needed. Though a business plan certainly won’t offer information for every contingency and fork in the road, referring back to it will serve as a constant reminder of where you want to go. This will help you make the right decisions in the future.
  4. To create a marketing plan and vision. Marketing is an often disliked part of business. Most coaches don’t like to market their services. However, the ones that know how to promote, or delegate this duty to professionals, are the ones who become successful. A life coaching business plan should contain details on the competition, the possible products you plan to offer (now or in the future), and the ways you plan to promote your business and your products.

Increase Your Business With a Life Coach Business Plan

Life coach business plan, what’s that? As a life coach, you probably view your business a bit differently than others types of businesses. You’re a one-person show, you don’t have investors, you aren’t going to franchise, you just want to coach – you can think of plenty of reasons you don’t need a business plan!

Life Coach Business Plan

You probably resist creating a life coach business plan because you think it will take too long or you will never use it. Nothing is further from the truth. Every business needs a business plan, even life coaches!

3 Great Reasons to Have a Life Coach Business Plan

  1. Planning
  2. Goal-setting and attainment
  3. Marketing


Writing something down is actually a form of planning. You can think about things in your head all day long, and you might have a great memory, but if you don’t write it down, you are going to forget some of it and not have it properly organized. Writing it down will help you create a structure for your plan, sort out what you really want from your business, and help you stay on track by offering a guide.

Goal-Setting and Attainment

You can’t have a business and not have goals. What type of coach do you want to be? Who do you want to coach? How much money do you want to make?

You should write down specific goals:

  • How many clients do you want to have – by the first month, the first year, the fifth year, etc.?
  • How much do you want to be able to charge – by the first month, the first year, the fifth year, etc.?
  • What other products/services do you want to introduce, and the timeline you have for these new offerings.
  • Personal goals – health, wealth, travel, relationships – working people can’t separate their work life from other aspects of life. You need to keep these personal goals in mind as you create and develop your business.

Most goals should be realistic – if you are just starting out and have no clients, a goal of over 20 clients by the end of the month is not realistic. If you made $10,000 as a coach last year, having a goal of $150,000 this year is probably not attainable. Creating goals that aren’t attainable will only discourage you and eventually lead you to give up the possibility for a great career.

However, putting a few goals into your life coach business plan that are a bit off the chart is not necessarily a bad thing. Shoot for the moon and stars, but also have reasonable goals as stepping stones to those more whimsical ones.


Ah…marketing – that necessary evil that many coaches avoid like the Plague. But, you can’t ignore it – it’s fundamental to the success of you life coaching business. Every life coaching business plan must contain marketing and promotional information.

You marketing plan should include:

  • Types of marketing you need to do
  • Your target market
  • Strategies, goals, tactics that will help maximize your marketing potential
  • Ways to get better at marketing, or who to hire to create a better marketing system
  • An actual timetable that lists your marketing goals – again, make them realistic!

If you want more income, if you want your business to succeed in the long-term, and if you want to have a presence in the coaching world, you need a life coach business plan. Don’t delay – whether you are just starting out or whether you have been in business for years and have avoiding writing a plan, now is the time to sit down and create a reasonable and viable life coach business plan.

Why You Need a Coaching Business Plan

Don’t think you need a coaching business plan? Well, if you aren’t planning on becoming a coach, then no, you don’t need one. But, everyone who wants to become a self-employed coach must have a coach business plan.

Coaching Business Plan

What is a Coaching Business Plan?

A business plan is a guide that is designed to provide a road map from the starting point of a business to any number of different desired destinations. It doesn’t need to be a long., formal document; it’s not some formal college thesis you are forced to write. You only need an extremely detailed, formal document if you are seeking investors and funding. Most coaches don’t seek out investors – so a brief, yet organized, comprehensive, and concise document will do the trick!

A Business Plan Template

Here’s what you need to include in a coaching business plan:

  • Values – what is important to you and what will be important to your business. What difference do you want to make?
  • Outcomes – what desired outcomes do you expect. What are the desired goals of your coaching business? This includes financial or income goals.
  • Niche – what type of coach do you want to be? Where is the intersection of your passion, the needs of the market, and your ability to provide outcomes to your clients?
  • Target market – where is there a need for your services? Identify the type of client or group of clients with whom you work well.
  • Competition – who will you be competing with? Is there room for you as a coach in your particular location. Identify your competitors, how much they charge, what they offer, and how they promote their practices.
  • Promotion – create a beginning marketing plan. Identify the ways you will market and promote to attract and retain clients.
  • Administration – include all administrative items – licenses, certifications, business tax permits, software requirements, accounting needs, and more.

At the end of the coaching business plan, you should include a SWOT analysis. This is where you identify in outline, and easy-to-read form:

  • S. – Strengths (your skills, knowledge, contacts, competitive edge, etc.)
  • W. – Weaknesses (lack of finances, lack of experience, etc.)
  • O. – Opportunities (lack of competition, large untapped target market, etc.)
  • T. – Threats (economic conditions, competition, high cost to start, etc.)

Why Do You Need a Coaching Business Plan?

If you need funding and are seeking investors, it’s obvious why you need a business plan. But for most coaches, the reasons may be a bit less obvious. But, you do need one!

Here are the main reasons that coaches need a business plan:

  • Writing a plan forces you to review your business concept, organization, and goals all at once.
  • You will force yourself to think about marketing and promotion right away. Some coaches ignore this one nasty detail – you have to market and promote to survive!
  • You will be able to monitor progress toward your business goals.
  • You will have a handy reference guide to refer to as you conduct business.
  • The coaching business plan forces you to act. If you’ve set a goal of 20 clients in six months and you haven’t reached that goal – you may be motivated to work harder with marketing. It provides you with details on your goals and how to reach them!

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10 Simple Strategies On How To Get Coaching Clients

If you are looking at how to get coaching clients, there are many time-tested ways to attract clients to your coaching practice. Most of the techniques on how to get coaching clients are fairly simple.


However, simple doesn’t mean easy. Marketing for coaching clients requires plenty of work, research, and patience. It’s not easy – but it doesn’t have to be complicated, too!

Get Coaching Clients…for a Price?

There is plenty of information on the Internet about getting coaching clients. There are plenty of coaches and marketers willing to provide you with this information…for a price. But, before you shell out some of your hard-earned cash, look for the free information…including in this article. You will find plenty of valuable information…from the basics (which you will find right here in this article) to more detailed information on specific methods on how to get coaching clients.

Before you pay for the information…find it free online. If what you find doesn’t offer enough information, then look for information that is reasonably priced and has good reviews to back it up.

How to Get Coaching Clients – the Basics

Here are 11 simple techniques on how to get coach clients. These methods are just the basics, but the basics provide you with a starting point when trying to get your coaching practice off the ground and running.

  1. Referrals – from family, friends, other coaches, and business peers.
  2. The old school way – directly contacting prospects, by phone, in person, by e-mail.
  3. Going to networking events, business groups, industry conferences, and more.
  4. Creating a network with other professionals in your area. You offer referrals to them and they offer referrals to you.
  5. Speaking engagements – offer to speak at local business or community group meetings.
  6. Providing online classes through various websites.
  7. Providing webinars for free to potential clients – make sure to offer valuable and unique information.
  8. Article writing. You can write for your own blog or guest write for other blogs. There are many places to post articles online – articles provide you with recognition and a place where you can present yourself as an expert in a particular area of coaching.
  9. Social media marketing – this is new school marketing. Learn how to use Facebook, Twitter, and other social sites to brand yourself and get your name out to your target market.
  10. Seminars – give seminars for free or for a price. Make sure to offer plenty of valuable information. Make the seminars fun and informative.
  11. BONUS STRATEGY: Trade shows. There are many different trade shows where you can rent a booth, speak, or just network to get your name out to many potential clients.

There is no one strategy that works better than another – every coaching practice is unique due to geography, expertise, experience, and target market. It’s up to you to find which ones work best. It is usually a combination of several of these that provide the best results.

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Your Life Coach Marketing Starter Kit

This short article isn’t going to sell you a coach marketing starter kit – it’s going to give you the basics on how to start your marketing plan for your coach business.


You can probably put together you own coach marketing starter kit by taking classes through an accredited coaching program, reading a few books on marketing, and perusing the Internet for some valuable information on the best way for a coach to get started with marketing and promotion.

But, if you want to buy a coach marketing starter kit after reading this, there are some good coaching programs that help you get your business going.

Your Coach Marketing Starter Kit Starts With Some Questions

Before you begin to market and promote your business, in fact, before you even start your coaching practice, you should ask yourself some questions. It’s even a good idea to write the questions down, read them, think about them carefully, and then write the answers down. It’s like giving yourself a test!

Here are some basic questions to ask yourself – questions that should be included with any coaching marketing starter kit:

  • Who do you want to be as a coach?
  • What kind of coach do you want to be?
  • What clients to you want to coach?
  • What impact do you want to have on these clients?
  • What benefits do you wish to receive from coaching?
  • Do you want to be a part-time or full-time coach?
  • Do you have the financial and time capabilities to start coaching full-time?
  • What outcomes can you offer clients?
  • What experience can you bring to the table?
  • What type of monthly/yearly income do you want to make?
  • Do you know how to use email and social media to promote your business?
  • What is the average fee you need to charge to reach your monthly/yearly income targets?
  • Are you willing to create additional products – books, DVDs, webinars, and more – to create additional streams of income?
  • Where do you see yourself as a coach in 5, 10, 15 years?

Seems like a long test, doesn’t it? Well, starting a business is a big deal, and you need to be prepared. It isn’t easy to get a business off the ground and running smoothly – the more you know about what you want, how you plan to get what you want, and what you can offer clients, the more likely your coaching business will be a success.

Coaching is Not a One-Size Fits All Business

Most businesses are not one-size fits all – business success depends on many factors. The first factor is you! You have to lay the groundwork for success by being prepared, knowing what it takes to start a business in your area, knowing who you are as a coach, and making sure you take care of all the legal and administrative issues before you open your door to clients.

The Necessary Evil of Marketing

Most people hate to market – they don’t like to cold call, hype their services, or hand their business card to everyone they meet. It would be nice if you could purchase a starter kit that did it all for you, but you’ll have to step up and do the work. To be successful in business, you must market!

The digital revolution has made marketing just a bit easier. Any good coach marketing starter kit would include the best ways to market through email and social media. You don’t have to cold call anyone – you just have to know how to use email and social media to your advantage.

A good coach marketing starter kit will assist coaches on all types of marketing, both traditional and online, and there are many to choose from:

  • Mailings/direct mail
  • Email newsletters
  • Website and article marketing to bring people to your website
  • Facebook ads/Google ads
  • Community groups – volunteering your services
  • Public speaking to community groups
  • Advertising in various media – radio, newspaper, TV.
  • Videos on YouTube
  • Offer seminars/webinars, online classes/sessions, and more.

Whether you buy a coaching program or make your own coach marketing starter kit, you need to know the best ways to set up and promote your coaching business. You can be the best coach in the world, but if you can’t attract clients, no one will ever know how good you really are!

By the way… you’re invited to claim your FREE step-by-step “30-Days to Become a Coach” video toolkit. Just go HERE now to get your 30-day coaching blueprint videos.