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The Vision and Mission Statement Sections of a Business Plan for Life Coaching

Having a business plan for life coaching is essential – every business needs one, and coaching businesses are no exception. To write a good business plan takes some time, research, and patience. It also helps to use a sample or a template. This gives you an idea of the format and the items that need to be included.

Business Plan for Life Coaching

Business Plan for Life Coaching – Sergey Nivens © 123RF.com

Make the Business Plan Your Own

Your life coaching business is unique – it may have many similarities with other life coaching businesses, but the simple fact that it is yours makes it unique. You should use a template, but what you include in each section should not be generic – it should be your words, your thoughts, your plans, and your goals.

The Vision Statement Section of a Business Plan

One of the most important section of a business plan for life coaching is the vision statement section. The vision statement paints a compelling picture of where the company will be in the future. It is generally a big picture item – a place where the business will be when it realizes its full potential and achieves its short-term and long-term goals.

Not creating a vision statement is like setting off in a ship without a rudder. It helps you move from task to task with a purpose. It helps describe how individual and organizational actions will achieve goals and ensure company success.

The Mission Statement Section of a Business Plan

The mission statement section of business plans for life coaching businesses define how they will accomplish their visions. It embodies the company’s values and commitment to achieving their goals. Mission statements are more short term than vision statements.

This will remind you, and any employees you may hire, why the company exists, and what will make it successful. The mission statement of a business plan for life coaching is a short sentence describing goals, functions, competitive advantages, markets, and philosophies.

Tips for Writing the Vision and Mission Statements for a Business Plan for Life Coaching

Here are a few general tips for writing the vision and mission statements of your business plan.

  • Set aside some time. Don’t rush it.
  • Use a template, but don’t copy from it. The template should only be used for reminders of what is needed, and for formatting.
  • Brainstorm. If you can work with a few other entrepreneurs in a brainstorming session, especially those who have written a business plan, this will help you come up with more ideas. However, if it is only you, it is still possible to have a great brainstorming session if you take the time and have some patience.
  • All words are important. Because the statement should be short and concise, all words matter. Pick your words carefully and don’t be afraid to revise. There’s no such thing as good writing, only good rewriting. Editing and rewriting gets it right!
  • Think both short and long term. The mission statement of a business plan for life coaching is more short term, and the vision statement is more long term. Think about both when writing these sections.

By the way… you’re invited to claim your FREE step-by-step “ 30-Days to Become a Coach” video toolkit. Just go HERE now to get your 30-day coaching blueprint videos.

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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Do You Really Need a Life Coaching Practice Business Plan?

Do you need a life coaching practice business plan? You’ve probably read somewhere that it is a valuable tool which can help you start a life coaching business and build it into a successful practice. It’s a document that tells you where to start, where you want to go, and how you plan to get there.

Life Coaching Practice Business

Life Coaching Practice Business – zagandesign © 123RF.com

However, do you really need one?

3 Reasons You Might Not Need a Life Coaching Practice Business Plan

  • Are you an experienced business person? If you have vast experience starting and operating businesses, then you might not need a business plan. Your business plan may already be in your head, and the tasks and steps necessary to create a profitable business may be merely routine for you.
  • Are you an experienced coach who has already operated a coaching business? Similar to having a vast amount of business experience, the needed steps to success may be routine and well-known to you – a business plan may be unnecessary.
  • Are you a procrastinator and will use the writing of a business plan to delay action? If this describes you, then you might want to get to the action part of starting your life coaching practice. Don’t procrastinate, don’t delay – get going!

A Business Plan Will Help You Succeed

Unless you fit into one of the categories above, it’s advisable for you to take the time to write a life coaching practice business plan. You don’t want to shoot from the hip and completely improvise if you want the best chance for success.

Not a highly-experienced business person? Write a business plan.

Not a highly-experienced coach who has owned other practices? Write a business plan.

Not an extreme procrastinator? Take the time to write a business plan?

Now, Do You Think You Need a Business Plan?

A comprehensive life coaching practice business plan will cover specific areas important to your business and your coaching:

  • Administrative – legal, licensing, office location, business type, etc.
  • Area of specialty – will you specialize in a specific area of life coaching?
  • Fee structure – how much per hour, package deals, discounts, etc.
  • Vision Statement – what impact will your business shave?
  • Mission Statement – the reasons a company exists and its goals and aims.
  • Values – what values will guide the coaching and the operation of the business.
  • Identification of target market – who do you plan to coach?
  • Marketing to your target market – how will you reach your market and how will you measure your marketing success?
  • SWOT – strengths, weaknesses, opportunities, and threats.
  • Outcomes – what outcomes can you offer your clients?
  • Potential additional income streams – books, DVDs, seminars, etc.

Most Coaches Need a Business Plan

Life coach practice business plans are most likely very important for the majority of coaches who plan to start a business. It’s a founding document, a handy reference guide, an outline of your business. It is not absolutely essential for you to write a life coaching practice business plan when you start your business, but it is strongly recommended that you do!

By the way… you’re invited to claim your FREE step-by-step “ Life Coach Salary Secrets” video toolkit. Just go HERE now to get your Life Coach Salary Secrets.

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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An Executive Coaching Business Plan Done Right

Writing an executive coaching business plan isn’t a simple task, but it’s not really a monumental one, either. The one thing you can say about writing a business plan is that it’s essential. If you have an executive coaching business, you need a business plan. Simple, right?

Executive Coaching Business Plan

Executive Coaching Business Plan – rido © 123RF.com

The Format of a Coaching Business Plan

There are myriad samples and templates of business plans all over the Internet. It’s easy to find one that matches what you need. The quick and easy format goes something like this:

  • Administrative – set up, permits, organization, location, bookkeeping, opening the doors, etc.
  • Vision Statement. What business am I in? What purpose does my business serve? What impact do I see the business having?
  • Mission Statement. What are the goals and philosophies of the business?
  • Values. What values drive your coaching and the conduct of your business? What values will you use to make future decisions?
  • Target Market. Who will you be serving? Do you have the outcomes to serve their needs? Can they pay for your services?
  • SWOT. Strengths, weaknesses, opportunities, and threats. Every executive coaching business plan needs this type of analysis.
  • Marketing and promotions. Strategies to market to your target market, your brand, ways to assess and measure the effectiveness of your marketing, and alternatives methods of promotion.
  • Additional products. What products can you create in the future to boost your brand and develop additional streams of income?

How to Create the Right Executive Coaching Business Plan

You know the format and you know that you can easily find templates online, and here are a few tips that will help you create the plan you want. Executive coaching business plans are critical pieces in the success of a coaching business.

  • Find a similar plan or template. Don’t copy it, but use it as a guide to write your own plan.
  • Read several different plans, including ones that aren’t specifically for an executive coaching business. This can give you additional ideas and provide motivation and insight.
  • The process is just as important as the final product. Don’t rush the process – the act of researching and writing the plan will provide focus, encourage creativity and ideas, and inspire passion for your practice.
  • Work on your executive coaching business plan over the course of a few days or a few weeks. Don’t try to write it all in one day. While not writing, you’ll often come up with ideas. Let the process develop gradually and the result will be more productive.
  • Find a different environment in which to work on your plan. Don’t do it at the office, or in front of the television. Find a place away from the usual distractions.
  • Do research. Some entrepreneurs try to just “wing it.” You can “wing” part of it, but research on markets and promotional methods is crucial.
  • One of the most important tips for writing and effective executive coaching business plan comes into play after it’s completed. Don’t file it away in the bowels of your computer, stuck in some obscure folder. Put it to use and have it handy for easy reference.

SPECIAL BONUS — If you would like step-by-step blueprints for generating a massive income from high paying coaching clients, I invite you to claim your FREE ACCESS to the “ Life Coach Salary Secrets” video toolkit.  Go HERE to get it FREE.

Fred Philips
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11 Tips to Create the Best Business Plans for Health Coaching Businesses

Business plans for health coaching are like business plans for any type of business. They need to be comprehensive yet concise; creative yet clear; and workable yet flexible. A business plan for a health coaching business needs to be a statement – a statement that your businesses is going to succeed and this is how it will do just that!

Business Plans for Health Coaching

Business Plans for Health Coaching – Shao-Chun Wang © 123RF.com

The Dual Value of Business Plans

The first value of creating a business plan is that you will have one when you are done. It can serve as a motivational tool, a reminder of what needs to be done, and a handy reference guide for future decisions or changes. It is your founding document and one that describes who you are and what you do as a business.

However, there is another value to a business plan. The value isn’t all about the finished product; it is also about the process of researching and creating your plan. The simple act of research and planning helps you think more clearly and critically.

Business plans for health coaching practices are about the process and the product! Both give you plenty of value!

11 Tips to Create the Best Business Plans for Health Coaching Businesses

Health coaching is a great gig, but the competition can be fierce. To be successful, you need some luck, a few advantages, and to put in good old fashioned hard work. One of the advantages can be to write a comprehensive business plan.

Here are a few tips for creating the best business plans for health coaching businesses:

  • Don’t ever forget your mission statement – this is the crux of the business plan and tells you who you are, what you do, and why you do what you do.
  • The values section is critical. Take time to think about the values that drive you to be the best coach you can be.
  • Give a detailed description of the health coaching business. Many business plans omit this section, but it is important to describe what you think people perceive health coaching to be.
  • What are your most important core competencies. This will be similar to values.
  • Provide a SWOT analysis – S- Strengths; W – weaknesses; O – opportunities; T – threats (competition, market factors, etc.).
  • Clearly identify and define your target market – know who you plan on coaching.
  • Clearly define the outcomes you can provide this target market.
  • Determine definitively if your target market can pay for the outcomes you provide. If the target market doesn’t have the disposable income to hire a coach, you may have identified the wrong target market.
  • Detail marketing strategies that can be used to reach your target market.
  • Detail ways to assess the effectiveness of your marketing efforts.
  • Write a vision statement – how will your coaching change the world?

There are many things that go into good business plans. But, all highly effective business plans for health coaching businesses will contain most, or all of these eleven items.

Hope you took some great value out of this post today! I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. And also, you can click on the Twitter button below to retweet this article… Thank you!

Fred Philips
Business Coach
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Clear and Concise Career Coaching Business Plans

Career coaching business plans are essential. Anyone who starts a career coaching practice needs to write a business plan. It acts as a valuable starting point and serves as a handy reference guide for future decisions and actions.

Career Coaching Business Plans

Career Coaching Business Plans – Jakub Jirsak © 123RF.com

Be Clear and Concise on Business Plans

Business plans don’t need to be tens of pages. Think of how complicated our federal tax system is – it is nearly 75,000 pages, but it would probably be more effective if it were about 20 pages. Think of this when you are creating a business plan. Sure, it should be more than a few paragraphs, but it doesn’t need to go on endlessly and be excessively complex and wordy.

Clear and concise is the rule. Whether that means two pages or six pages – it probably depends on the size and scope of the business. Keep it readable and understandable. You should be able to reference it with ease, and adapt it without too much trouble as a need arises.

Career Coaching Business Plans and Defining a Target Market

One of the most important sections in a business plan is the identification, definition, and clarification of the target market. This is where you need to be especially clear and concise. This is also where you should definitely not confuse the world “concise” with “brief.”

You want to make certain you give a comprehensive definition of your target market, but you want to make sure it is clear and well-defined. Knowing who you are seeking to coach is important for many factors in your practice – how to market, how to apply skills, and what other products can be created for additional income.

Being comprehensive means including the following:

  • Income levels
  • Geography
  • Education
  • Job status
  • Career field

There are many other demographics you can include. Remember to be comprehensive, but clear and concise.

Do You Have Outcomes for Your Target Market?

An often ignored component of career coaching business plans is the identification of the outcomes you can offer your target market. You can’t be a successful coach if you don’t identify the outcomes you can provide.

A career coaching business plan should list and details these outcomes. The larger and more diverse your target market is, the more outcomes you should include in your business plan. If you choose a highly specialized and narrow niche, you won’t need as many different potential outcomes because the demographics and the needs of your target market are narrower and more homogeneous.

Every Section of a Business Plan Should be Clear and Concise

Though this article has focused on the target market section, all career coaching business plans should be drawn up with care and should end up being highly readable – clear and concise.

Rome wasn’t built in a day, and a workable and dynamic business plan will take more than an hour or so to complete. Start with an outline and then slowly fill in each section. Once each section is filled in, more detail should be added. Once that detail is added, you may need to go the other way and pare it down.

There’s plenty of give and take when writing a business plan.

Career coaching business plans will take a few days, a few weeks, or even a few months to get right. But, when completed, they should be readable, workable, useable. The clearer and more concise they are, the more your career coaching practice will reap the benefits.

By the way… you’re invited to claim your FREE step-by-step “Life Coach Salary Secrets” video toolkit. Just go HERE now to get your Life Coach Salary Secrets.

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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What is a Business Plan Template for Life?

Do you have a business plan template for life? Have you created a strategic plan for getting the most out of your life, both short term and long term? If not, perhaps you should consider pretending your life is a business, and creating a proper business plan.

Business Plan Template for Life

Business Plan Template for Life – kantver © 123RF.com

Life is a Business

Well, life isn’t actually a business, but you can experience profit and loss. Profit or loss can be financially, professionally, personally, or spiritually. You can also have a balance sheet – showing your assets and liabilities at a specific point in time.

Though this site often has articles about creating business plans for coaching businesses, it’s just an easy shift in thinking to consider having a business plan for life, and for that, you might need a business plan template for life.

Remember, you are the CEO of your life – you are the boss, the man or woman in charge. You make the decisions and you live with the consequences of the decisions, both good and bad. Having a handy reference guide just might be the help or the motivational kick in the butt we all need at times!

A Business Plan Template for Life

What would a business plan for your life look like? What sections would it have? What information would it contain? Well, business plan templates for lives would be similar to an actual business plan for a coaching business.

One of the most important aspects of a life business plan would be the ability to change it from time to time. Individuals go through many changes and updating your business plan would be crucial to its pertinence. So, expect to update one every couple of years or any time you make major changes in your life.

Here are a few sections that should be included in the template for a life business plan:

Values

Just like a business plan for a business, you need to identify values that drive your life, that motivate you, and to which you aspire. Create a full comprehensive list for future reference when times get tough or you need to make critical decisions.

Vision and Mission Statements

I have combined these in this business plan template for life. Since they are related and often confused, combining them may provide even more value. A mission statement is your more immediate goals while a vision statement is your long-term vision of where you want to be or what you want to achieve by a specific time.

Goals

List financial, personal, or professional goals – both short term and long term. Be both detailed and general. Think far ahead and near term.

Strategic Plans

This section would be similar to one on marketing in a business plan. Create some pathways to your goals. Also list ways to assess your success as you move along those pathways. This section of the business plan template for life will probably be the longest and most detailed section.

Market Analysis

This isn’t truly a market analysis, but it should be a section in which you detail the environments around your goals. For example, if you want to be a lawyer, you should analyze law schools, how hard it is to get into specific law schools, the competition for jobs in the legal field in your area, and alternative goals in your chosen field.

Administrative

The final section in the business plan template for life is the administrative section. This is where you detail the requirement to reach your goals – what degrees and license you may need, what type of work you need to do, best place to live, best backs to scratch, and everything it takes to get where you want to go!

Special Bonus – Learn 3 simple ways to become a life coach with the “30-Days to Become a Coach” video toolkit when you fill in the form at the top right and click the “Watch The Videos Now” button. You’ll learn how to change your client’s life in 45 minutes.

Fred Philips
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The What-Makes-You-Great Business Plan for a Life Coach

A business plan for a life coach is an important component of starting a successful coaching business. A comprehensive business plan can serve as a handy reference guide for starting and operating your coaching practice.

Business Plan for a Life Coach

Business Plan for a Life Coach – olegdudko © 123RF.com

Your Business Plan as a Motivational Tool

One of the things that people often overlook when creating a business plan is that it can be used as a motivational tool. Sure, business plans for a life coach should clarify and identify your goals, both short and long term. It should define your target market, detail promotional plans to reach this market, and also describe outcomes that these potential clients are seeking.

It should also remind you of how great you are and what makes you a great coach.

The What-Makes-You-Great Business Plan for a Life Coach

Your business plan should be motivational and inspirational. It should pick you up when you are down, and remind you of why you entered the coaching profession in the first place. It should give you a kick in the butt when you get frustrated or discouraged.

A business plan for a life coach should tell you how great you are!

This motivational business plan should contain the following:

Values

This should be a complete list of the values that make you a great coach. Everyone should have honesty, ethics, integrity, and competence. But, you should be able to think of others that define you and your coaching. Do you have experience in your niche? Are you involved in your community? Are you optimistic? Are you creative?

Every value, attribute, trait, skill, or ability that makes you a great life coach should be listed. Including an example of each value will help you someday when you look to your business plan for guidance, help, or motivation.

Who Makes You a Great Coach?

This is similar to the section on values, but here you should write a paragraph or two about yourself. This could also be called a “brag section.” This is where you brag about how great you are and how your values and abilities make you a great coach. Most people who write a business plan for a life coach don’t include a section like this, but they should. Why not brag a little; you may need these words of motivation when business slows or a client leaves.

What Will Make You a Better Coach?

This is another section that most experts never include in business plan templates or samples. But, they should! This is where you list ways to makes yourself a better coach. More coaching classes, Attend seminars in specific specialties. Take classes on how to run a business. Improve your listening skills. Improve some coaching skill or learn new coaching tools.
You can periodically look back at this section to see how you are doing. Are you keeping up with your improvement plans? Are you reaching for your own personal goals? No business plan for a life coach should be complete without this section.

SPECIAL BONUS — If you would like step-by-step blueprints for generating a massive income from high paying coaching clients, I invite you to claim your FREE ACCESS to the “Life Coach Salary Secrets” video toolkit. Go HERE to get it FREE.

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

 

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Create a Coaching Plan to Help Your Business Succeed

Do you have a coaching plan? It’s not the same thing as a business plan – it’s in addition to a business plan.

Coaching Plan

Coaching Plan – Le Moal Olivier © 123RF.com

Don’t Skip the Business Plan

All businesses need a business plan – and that includes you coaches out there! Don’t skip it merely because you are a one-person shop and believe it to be unnecessary. It lists your mission, values, target market, administrative duties, and marketing plans. It is vital to the success of your coaching practice – don’t skip it!

But, I suggest you write something in addition to the business plan – something that is more detailed and commensurate with the daily operations of your business. Something that will guide you from start-up to build-up to success.

Writing a Coaching Plan for Super Success

A good plan for your coaching practice will cover those things that will define, shape, and enhance your practice. It will include whatever you feel is pertinent to the success of your coaching business. Here are a few ideas to get you started:

Build Your Brand

An important consideration in the long-term success of your business and the super-sizing of profitability is building a brand. Your brand should be able to cover all aspects of your future business – from one-on-one coaching, website branding, seminars, article writing, community outreach, to products such as books and DVDs. Having the right logo, slogan, or image is vital – one that can be used for any and all products.

Engage Your Community

You usually start out coaching locally. How can you engage your community and get the word out about your coaching services? From marketing to community groups to family and friends, you need strategic plans to reach out and get noticed.

Outcomes for your Clients

To be a successful coach, you must have the outcomes your clients seek. Your coaching plan should detail those outcomes. They will obviously change as you move through your career, and your coach plan should keep up with these changes. Without the desired outcomes, you won’t be coaching for long!

Brainstorm Alternate Income Ideas

When you first start out, you will be focused on one-on-one coaching, but that doesn’t mean you can’t dream just a bit. Create a section for services and products you would like to offer in the future. What type of book would you like to write? What would your coaching DVD contain? What type of seminar would you offer? How would you create an online coaching business so you can expand your services to the nation and the world? Your coaching plan can be innovative, creative, and optimistic.

What Kind of Philanthropist Would You Be?

Pretend you are so successful that you become rich. Now, how would you donate money to help the world? Would you focus on children’s charities? Or disease prevention? Once you have fantasized a bit, you can scale it back and think of ways in which you can help right. Perhaps you can’t donate large sums of money at the moment, but you can surely offer your coaching services for free to a needy group. Your coaching plan can give you great ideas on how to help when you become wealthy, but it can also help you determine who you want to help, and how you can lend a hand right now.

By the way… you’re invited to claim your FREE step-by-step “Life Coaching Business Blueprint” video toolkit. Just go HERE now to get your life coaching business blueprint videos.

Fred Philips
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Business Plan? Life Coaching? Yes – They Go together

Yes or no – business plan life coaching – do they go together? If you are starting a life coaching business do you really need to create a business plan? Can’t you just operate your business without documenting how it’s to be run? After all, your coaching practice is just going to be a one-man show!

Business Plan Life Coaching

Business Plan Life Coaching – Brian Jackson © 123RF.com

The Data Says You Need a Business Plan

Back in 2010, a study was done by Palo Alto Software which found that writing a business plan correlated with increased success in all the business goals included in the study. Some of the goals included securing a loan and securing investment capital, which probably doesn’t apply to a one-man coaching practice. However, one of the goals included was concerned with business growth – a goal every business owner lists!

Business Plan? Life Coaching? You bet! Other experts have agreed with the findings of this study. Even the Small Business Administration writes on its website: “The importance of a comprehensive, thoughtful business plan cannot be over-emphasized.”

Business plans make a difference! Business plans matter!

Business Plan? Life Coaching? Yes!

There are many reasons that writing a business plan increases your chance for success. Here are a few of the reasons a business plan for life coaches is essential.

Planning! Writing a business plan means you are doing at least some planning. Some entrepreneurs fly by the seat of their pants, but that’s not a recommended strategy for success. Even if you aren’t planning on seeking a loan or begging for outside capital, writing a business plan forces you to do some planning – something every business owner needs to do before they invest any time or money in their business.

Goals. Writing a business plan forces you to identify your goals. Having goals is crucial for success, and sitting down to write a business plan gives you the opportunity to think about your goals, clarify them, identify them, and put them down into words for future reference.

Identify and Classify. What’s one of the most important reasons to write a business plan? Life coaching is first about identifying your potential clients. You should be able to identify your target market, classify them into groups, create a specifically designed marketing plan, and then develop the outcomes those potential clients are seeking.

Snapshot of the coach and the business. One of the most important reasons to create a business plan is to provide a snapshot of the business owner and the coach. What are your values and ethics? What is the mission and vision for the business? Including these in a business plan allows you to refer back to them as you make decisions in the future.

Keep it Short, Sweet, and Simple

You don’t need to write twenty pages or include spreadsheets and myriad calculations. A short yet comprehensive business plan works great. Business plan? Life Coaching? Yes – they do go together, and yes, if you are starting a life coaching practice, you should take the time to create an effective and concise business plan.

By the way… you’re invited to claim your FREE step-by-step “Life Coach Salary Secrets” video toolkit. Just go HERE now to get your Life Coach Salary Secrets.

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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Template for a Business Plan for a Coaching Practice

Do you need a business plan for a coaching practice?

Business Plan for a Coaching

Business Plan for a Coaching – dolgachov © 123RF.com

You are starting a coaching practice. You have your training, you know you have the right traits and skills, and you’re ready to hang out your shingle and begin. What’s the one step which people often ignore that you need to do before you start?

If you said write a business plan, give yourself a gold star!

Why Write a Business Plan?

There are plenty of reasons to write a business plan, but I’ll just give you six of them.

  • Forces you to think about your business before you begin.
  • The plan becomes a founding document for your business and keeps things in perspective as you move forward.
  • The plan serves as a handy reference guide as you grow your business – keeping in line with your values, vison, and mission.
  • A business plan for a coaching practice will force you to identify (and write down) your goals, and gives you easy reference to those goals in the future.
  • A business plan gives you space to consider and identify your target market, and perhaps some future target markets you want to explore as you get a foundation in the coaching profession.
  • A good business plan forces you to consider marketing, a necessary evil in the business. It makes you draw up an initial marketing plan, consider other ways to market, and ways to assess and measure your marketing strategies.

A Business Plan for a Coaching Practice Template

Here’s a quick template that can get you started on writing a comprehensive and useable business plan. You can find business plans for coaching practices on the internet – use this one and other templates and samples to determine one that fits your needs.

Background and Administrative

In this section you outline what you know about your field, what training you’ve had, what skills will make you good at coaching, and how you can offer outcomes for your potential clients. You also detail administrative needs – licenses, permits, accounting methods, and other legal and professional items.

Mission Statement

This sections offers your purpose and how you want to change the world for others. For example, if you are a career coach, your mission might be to help clients realize their career potential and help them make changes that support this potential. You would expand on this and create a viable mission statement.

Vision Statement

This is where you dream big. Imagine what you would do if you could do anything to help your clients and change the world. Think out-of-the-box here!

Values

A crucial part of any business plan for a coaching practice is the values section. Here you list all the personal values that are critical to your coaching success. What traits and attributes do you have that will make you a great coach. These values also serve as reference when you make changes or decisions in your business.

Goals

This section should contain goals for different time periods – one year, five years, etc. They should be: SMART:
S – Specific
M – Measurable
A – Achievable
R – Realistic
T- Timebound

Market and Marketing

Every business plan for a coaching practice should have a section on markets and marketing. This will be where you identify your target market and where you detail specific marketing strategies that will be used to reach that target market. Coaches frequently ignore this section, or half-heartedly write it, but it is perhaps the most important section in every business plan for a coaching practice. You can be the best coach in the world, but without a good marketing strategy, who will know it?

SPECIAL BONUS — If you would like step-by-step blueprints for generating a massive income from high paying coaching clients, I invite you to claim your FREE ACCESS to the “Life Coach Salary Secrets” video toolkit. Go HERE to get it FREE.

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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