A Business Plan, Coaching Practice and Some Strategies

How do you align your business plan coaching practice with your Internet marketing strategies? Every successful business has an intelligent strategy and coaching businesses are no different. However, given the many additional marketing avenues that the Internet provides, it is easy to develop tangential campaigns that are not connected to your overall business strategy.

A Business Plan, Coaching Practice and Some Strategies

To reap the great benefits of the digital economy, it is important to ensure that your Internet marketing strategy is properly aligned with your overall business plan. By verifying that all of your online marketing efforts complement your coaching practice, you will be able to reap the full profits of branding.

Here are some avenues of Internet marketing branding you can explore to boost your brand messaging.

  • PPC (pay-per-click) keywords and ad copy should espouse your marketing punch line.
  • Online press releases are most effective if they point out the benefits of your coaching business website and these benefits should be congruent with what you are plugging in your messages and slogans.
  • Social media posts should be related to your branding message.
  • Blog posts should not only discuss how your coaching product or website is fresh and innovative, but also reinforce your branding message.
  • Email campaigns need to be handled delicately to ensure that they are not viewed as spam, but if you can include information that is of value to your reader, in addition to your marketing message, this is an effective method.
  • Banner ads provide that great visual element, where you can use imagery and text to attract and hold attention.
  • Website content is very valuable in helping the search engines increase your rankings, as well as turning your visitors into buyers through your branding message.

Stage 1: Business Plan, Coaching Practice & Internet Marketing Strategy

After you have developed your overall business plan, it is time to develop your Internet marketing plan. The first step of Internet marketing planning begins with your domain name. The choice of domain name is critical and it will follow your coaching practice regardless of what future marketing changes you may implement. Thus, choose a domain name wisely and carefully, with your business strategy in mind.

After you have selected the appropriate domain name, it is time to develop the look of the website and ensure that it properly espouses your vision for your coaching strategy. Even the simple use of different colors may or may not complement what you are attempting to strategically achieve.

Once you have built your website, it is now time to plan your marketing strategy. Develop a budget, research your target audience, find the right keywords and begin creating the perfect copy for your online advertising campaigns. At this stage, you can experiment with different combinations of keywords, copy, and any relevant copy, as long as they are still within the bounds of your business plans, coaching practice and marketing strategy.

Stage 2: Monitoring

This is a very important part of your online marketing strategy, yet most often overlooked. After you have approved your marketing campaigns, it is important to monitor what keywords, banner ads, landing pages, and ad copy are effectively yielding you a good ROI. 

Managing dozens of keyword campaigns is a tedious, time-consuming task; in addition, it is difficult to see the trends and true ROI between your campaigns. Utilizing online tools such as ZamDoo, all of this monitoring and analysis is automatically done for you, which leaves you with more time to focus on the overall Internet marketing strategies for your coaching practice.

The more Internet marketing avenues you have, the more important it is for you to monitor all of them to effectively ascertain which ones are working best for your business plan, coaching practice, and marketing strategy.

Stage 3: Adjusting

After you have researched and monitored your Internet marketing results, act swiftly to adjust to the information you gather. The quicker you can react to the online marketplace, the better your profits will be. Stop using marketing venues that are not giving you high ROI and instead focus on the keywords and campaigns that are working for your business strategy. 

By planning, monitoring, and adjusting, you can effectively ensure that your Internet marketing strategies will optimize your overall business plan. Online marketing is a powerful advertising avenue, but the diversity of its audience, changing results of interaction, and intricacies of its tools require your attention to ensure that your message online is clearly branded with the one you have for your overall coaching business plan.

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Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community

Resources for Coaching Business Plan Examples

Writing a coaching business plan is a difficult task regardless of your level of experience, but referring to coaching business plan examples can make the process a lot easier. While the content of your business plan is critical to its effectiveness, the layout and the format you utilize are equally as important. To get started, you should research various coaching business plan examples and find out which best suits your niche. The biggest mistake people make when writing their business plan is using a generic template provided in your text editing software, like Microsoft Word. These templates are usually outdated and would have probably been used by many business owners. Avoid the quick-fix mentality of these business plan templates, and invest some time in finding resources that will provide you with up-to-date helpful ways to compose a winning business plan.

Resources for Coaching Business Plan Examples

The easiest and least expensive way to find samples of coaching business plans is to do a search on the Internet. Before you get started, a word of caution: consider the sources of information before you decide to utilize any of their suggestions on your business plan. You will come across websites that promise to teach you how to write a business plan in 10 minutes. Don’t believe them. Unless you decided to hire a business plan writer, obtaining resources on business plan writing should not cost you any money or obligate you to a long-term commitment. If you are unsure of the credibility of the information you come across, find another source and compare your findings.

Some Coaching Business Plan Examples

A great online resource on business plan writing is Bplans.com. While they are mostly known for their online collection of free sample business plans for professionals in a number of different industries, they also offer a variety of other information and services for those looking to build and grow their business. Under the Business Ideas tab, you will find a wealth of information on starting a business, becoming an entrepreneur, advice by industry experts, and of course, information on coming up with the right business ideas and putting them into a business plan. In addition to articles about business planning, Bplans.com also includes articles and expert advice on business pitching, funding and managing a business. 

To view a coaching business plan example, visit https://www.bplans.com/management-consulting-business-plan

This page shows you a sample of an executive coaching business plan. Take the time to review this sample. It’s provided by a reliable source, so don’t be afraid to copy the formatting for your own business plan (of course, do not copy the actual text from the business plan!).

If you already have a draft of your coaching business plan and are looking to make updates or revisions, you can probably look at other coaching business plan examples on Bplans.com or visit the following websites:

Life Coaching Business Plan

https://www.ogscapital.com/article/life-coaching-business-plan/8

Health Coaching Business Plan

https://www.profitableventure.com/health-coaching-business-plan

It is important that you review these samples, even if the coaching niche is not applicable to your line of work. They will teach you the basic dos and don’ts of business plan writing and give you a better picture of what is required in a coaching business plan. Use these resources to your advantage and create the business plan that presents you in the best light.

SPECIAL BONUSIf you would like step-by-step blueprints for generating a massive income from high paying coaching clients, I invite you to claim your FREE ACCESS to the “Life Coach Salary Secrets” video toolkit.  Go HERE to get it FREE.

Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community

 

Career and Life Coaching: The Pursuit of Possibilities

Jack sat down at his desk and routinely writes on a variety of subjects related to career and life coaching. He also writes on the wonder of becoming an entrepreneur and developing a business. While a student at a coaching academy, he also had a demanding full-time IT career with a major investment bank. Throughout his career, he has seen, heard or read about businesses that are woefully inadequate when it comes to employee recruitment and retention efforts. The employees these companies are able to hire may not be a good fit and the employee is often immediately interested in using his or her job as a stepping-stone to something better.

Career and Life Coaching: The Pursuit of Possibilities

On the other hand, there are companies that are excellent in both employee recruitment and retention. The reasons may be many, but one of the most important reasons is that the employer sees their staff (team) as an asset to be cherished instead of a commodity to be used.

Jack discovers that when an employee finds himself or herself in this second type of atmosphere, they are well-suited to long-term employment in a more team-oriented environment. He believes everyone needs to find a place where they can tap into their natural talents. This can be in either a team-oriented workplace or in a personally directed entrepreneurial effort. In addition, employees or entrepreneurs need to self-coach themselves.

Career and Life Coaching: Self-Coaching Tips for Employees and Entrepreneurs

During his own transition from salaried employee status to that of career and life coach, he used the following five self-coaching tips regularly. He now shares these tips with his coaching students.

1.  Be Open to Alternative Ideas
One potential downside of the social and peer conditioning in schools and corporate life, is that many people automatically resist or even consider new ideas. Why is this? Jack’s experience suggests that these people have learned by experience not to rock the boat. If you think this looks and smells like fear of failure, you’d be absolutely right. As an employee or entrepreneur, your challenge is to notice alternative ways of achieving objectives. Practically speaking, even if only a small percentage of these ideas might be useful in your work or business, they could still be the difference between success and failure.

2.  Experience Life to The Max
The more richness and vitality you can find in the ordinary aspects of your everyday life, the better equipped you will be to handle the ups and downs, and yes, the occasional boredom, of completing job tasks or running and operating your solo business. So, what are you going to enjoy doing on the next Saturday afternoon?

3.  Who Needs More Accountability?
Probably all us…based on what Jack has observed about effective career and life coaching. It comes down to this. There are two primary ways of making real and usually lasting changes in an employee’s or an entrepreneur’s life. Number 1 is raising awareness and number 2 is taking responsibility. (Notice that taking responsibility does not necessarily mean taking 100% responsibility. The degree of responsibility taken is a matter of practicalities as much as personal ownership).

As far as self-coaching goes, taking more responsibility invariably ends up in applied personal accountability. Choosing to compassionately but precisely observe your behavior several times a day can add up over time to a liberating feeling of accepting more accountability and all that goes with the territory. Are you up to this challenge? Just start with a basic intention of being more accountable and notice what happens over a period of weeks and months.

4.  Get to the Point
Getting to the point is in danger of becoming a lost art in a corporate world where taking responsibility is akin to a highly contagious and career limiting disease! And that’s probably why it surprises many new employees or business owners when they comprehend just how many hours in their already busy days are being expended in not getting to the point. In this arena, self-coaching works well with simple acts of observation. All you have to do at the start of each activity is to ask yourself: “What’s the point of this?” Keep asking and you’ll find the answers.

5.  The Art of Polite Conversation
People spend a lot of time glued to computer screens. However, it is probably a good idea to be able to have polite conversations with others in person, via email, on the phone, or via Skype-chat etc. The ability to talk in a polite and respectful manner, and still get the job done, is a skill that will never age! In fact, a set of basic rules based on the art of polite conversation is probably the single best thing you can do for your own peace of mind and happiness in your work or business.

SPECIAL BONUSIf you would like step-by-step blueprints for generating a massive income from high paying coaching clients, I invite you to claim your FREE ACCESS to the “Life Coach Salary Secrets” video toolkit.  Go HERE to get it FREE.

Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community

Increase Your Value & Your Personal Coach Salary

Do you want more control over your personal coach salary? By understanding and increasing the value you provide to your clients, you have the ability to increase the amount of money you can earn.

Although money shouldn’t be the most important factor in coaching career decisions, it has a big impact on our lives. How much money we earn will dictate the lifestyle we enjoy, and how and when we will retire.

Increase Your Personal Coach Salary by Giving Value

Here are five ways to start increasing the value you provide to your clients and ultimately, the personal coach salary that you earn.

Specialize in a new coaching area. Research upcoming trends in the coaching industry or find an area of weakness in the industry and establish yourself as an expert. It may require additional education, training, or certifications, but if you are the go-to coach for all related matters, you become a valuable personal coach.

Make a direct impact on your clients’ lives. The sole purpose of every coach is to make life better for others. Come up with a new way to service your existing client base to create a new income stream. You can also implement new practices that will allow your clients to get the results they desire. Calculate the impact you have on their lives and your value will be evident.

Be professional at all times. Although it sounds like a no-brainer, it can be easy to get caught up in office politics. Rise above the pettiness that can occur when a group of coworkers indulge in office politics. Negative attitudes can significantly lower the production of an organization. Participating in trivial activities can impact your performance as a personal coach and limits your opportunities for advancement.

Do something different. The danger of having a routine is that you do not leave your comfort zone. Playing it safe doesn’t produce the WOW effect. Expand your focus and start taking calculated risks to drastically increase your coaching results. Don’t be afraid to speak up in meetings with your clients and come up with new and different ideas that will bring a fresh approach to achieving their goals.

Know your market value. It’s important to keep abreast of changes in the coaching market. Become familiar with reports and websites that provide updated salary data, know what the competition is getting, and evaluate your company’s coaching fee policies. Armed with this information, you will be better equipped to offer a better coaching package for your clients.

A personal coach’s salary is a complicated subject. Getting paid more money isn’t something that can be accomplished overnight. Most organizations or individuals have a budget for training and development. Put yourself in their shoes for a minute. Is the value you provide to the client worth more or less than other personal coaches in the market? Once you take your emotion out of the salary equation, you can objectively create a plan to start getting paid what you are truly worth.

Special Bonus – Learn 32 ‘Guru’ Transformation Techniques when you click on the image at the top right. You’ll learn how to become a life coach in 30 days.

Jeannie Cotter
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Writer, Coaches Training Blog community

What is a Life Coaching Business Plan Template?

If you want to create a life coaching business plan but do not know where to start, you may want to consider searching out a life coaching business plan template. Finding a free business plan template is relatively easy. In addition to local government agencies, there are also many life coaching and business planning companies that offer this service on the Internet. Life coaching business plan templates either come in the form of downloadable documents or business planning software.

What is a Life Coaching Business Plan Template?

A life coaching business plan template will provide the bare skeleton plan. When you are ready to create a business plan, you simply fill in the empty spaces with your own text. In certain cases, business plan templates will come complete with sample texts or suggestions on what to include in the plan so you’ll not feel lost when writing your business plan.

Life Coaching Business Plan Template and Tips 

One of the most common questions coaches ask is this: What should I include in my business plan? Well, that depends on what your coaching business aims to do, and who you want to approach for capital. 

The standard life coaching business plan template includes sections like an executive summary, a description of the practice, a description of the products and services your practice offers, the details of market research and analysis, strategy and implementation, the backgrounds and biographies of the practice’s management team, and your financial planning. The financial planning section should include a profit and loss statement if the practice has been in business long enough to have one, a cash flow statement, a balance sheet, and a company analysis of its break-even point.

One of the most important points that must be addressed in your business plan template are the details of the implementation and analysis of cash flow. Cash flow is one of the most vital parts of a business and life coaching business plan templates designed to keep track of the cash flow helps resolve the difficulties in following its path. Cash is often misunderstood as a profit figure, but they are not the same. Business plan templates help you differentiate and keep track of each. After all, profit from your coaching practice does not necessarily mean your company will have cash in the bank. There are many profitable companies that fail because they have problems with cash flow. A cash flow analysis can help prevent this issue.

A life coaching business plan template helps record, organize, and follow implementation details. These are the things that make good things happen for your coaching business. You may have the most brilliant of strategies and the most beautifully crafted plans and documents but until you use your business plan template to assign responsibility and record dates and your business budget, your ideas are just theory. Your business plan template also helps you follow up with the assigned staff for each responsibility and task and track the business results. Business plan templates dedicated to life coaches are about getting business results and improving your practice and its bottom line.

Study a Few Real-World Life Coaching Business Plans

The best way to get a real feel for the do’s and don’ts of a coaching business plan is to find real-world plans that have already been approved and study them. Once you’ve studied a few, you will get a better feel for how much work will be involved in putting your coaching business plan together. Remember, until the strategies in your plan are implemented, the business plan is the only tool you have to sell prospective backers on how great your coaching business is going to be.

SPECIAL BONUSIf you would like step-by-step blueprints for generating a massive income from high paying coaching clients, I invite you to claim your FREE ACCESS to the “Life Coach Salary Secrets” video toolkit.  Go HERE to get it FREE.

Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community

Coaching Business Plan Writers: Should You Hire One?

If you are interested in starting up your own coaching practice, you should carefully consider writing a coaching business plan. The thought of preparing a business plan tends to fill most coaches with dread; it can be a difficult, stressful, and time-consuming process. Therefore, you may want to think about seeking assistance.

Coaching Business Plan Writers: Should You Hire One?

One of the many ways that you can seek help to write your plan is by hiring a professional, who in this case is a professional coaching business plan writer.

What Is a Professional Coaching Business Plan Writer? 

Before deciding whether or not you should hire the services of a professional business plan writer, you should first understand what they are. In most cases, professional business plan writers are well versed in business terminology and can effectively understand the needs of businesses. It is important to understand when writing anything, even coaching business plans, that it is the wording that makes all the difference; the words used can be the difference between success and failure. That is why a large number of business owners turn to professional writers for assistance.

When it comes to searching for a professional business plan writer, you will find those different writers perform different tasks. For example, some writers will merely take your ideas, which you have already thought out and developed; they’ll write them in a professional manner and present your plans in a more professional way than you could.

Then there are the professional business plan writers who will work with you to develop your business plan from the inception of the basic ideas for your business to the final document. Naturally, since more work and time goes into assisting you with developing a business plan from scratch, you will probably find that the services of these writers cost more than the earlier category.

It is important therefore that before you start looking for a business plan writer you be very clear in your own mind as to what level of support and input you require.

Why Hire a Professional Business Plan Writer? 

There are a number of different reasons why business owners turn to professional business plan writers. One of the main reasons is the lack of experience when it comes to putting ideas on paper and not knowing what format a business plan should take. If you have never created a business plan before, you can easily find yourself struggling to get started.

Although it is relatively easy to learn how to create your plan, it can be a time-consuming process to undertake the research and put them into words. With the right experience, a professional business plan writer will be able to create a detailed, professional business plan faster than it would take you to create the same plan.

How Do You Find Someone? 

If you are interested in hiring a professional business plan writer, you have a number of different options. One of them is to search for someone locally. Dealing with a local writer is great, especially if you want to deal with someone face-to-face. Your search can focus on local job boards or even asking fellow business colleagues or acquaintances. If there is a Facebook writing group that features local writers, then you can approach them for potential names.

The only problem that you may come across is that not all areas of your country will have professional business plan writers. This means you may have to turn to the Internet for help. By conducting a Google search, you will find a large number of professional writers who specialize in creating or writing business plans.

What Should You Look for Before Hiring? 

When choosing a professional business plan writer, it is important that you don’t choose the first person that you come across or the cheapest. If a well-written business plan is crucial to the success of your coaching practice, then you must be careful in your selection. Your business plan may not only be used as guidance, but it may also be used to attract financing for your business and that is why your plan must look professional, be detailed, and readable.

Before hiring a writer, you should request samples of previous work and also ask to see testimonials from business owners who have engaged them. This will help to ensure you are getting your money’s worth and that you end up with a coaching business plan you can proudly distribute.

As with any contract you enter into, be very certain that the contract includes the provision for updates or revisions before the final version is agreed. Also determine if you will pay the writer per word, per page, or by the hour. Make sure both you and the writer fully understand the deal.

By following these points, you should be able to decide whether or not to hire a professional business plan writer. Whilst they can be an additional cost, in the long run, it could be the best investment you ever made.

Special Bonus – Learn 32 ‘Guru’ Transformation Techniques when you click on the image at the top right. You’ll learn how to become a life coach in 30 days.

Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community

 

 

Your Guide to Writing a Coaching Business Plan

Have you ever thought of writing a coaching business plan but do not know where to start? Way too often, we don’t start things or take the first step because we can’t figure out the tenth step.  But you don’t need to know the tenth step. You only need to know the first step because the first number is always one. 

Your Guide to Writing a Coaching Business Plan

The first step to writing a coaching business plan is to have a good idea of whether your business is viable. After you’ve analyzed the market, it’s time to draw up the business plan.

But first, what is a business plan? A business plan is a detailed analysis of your business, including its objectives and finances. The plan provides an insight into the purpose and vision of your coaching practice and how its goals will be achieved and set out the financial requirements for the practice as well as its projected earnings potential.

Use it as a reference guide, which you can refer to at regular intervals to help you stay on the right track. Don’t treat it as gospel though business needs change over time and therefore so will the business plan. If you keep on top of this and amend your plan accordingly, it will help to ensure your business continues in the right direction.

Why is Writing a Coaching Business Plan Important?

There are two main uses for a business plan. The first is as a sales tool to help you present your case to lenders, investors, and potential business partners. The second is for your own internal use, as a gauge against which you can measure your coaching practice’s development and progress towards its objectives.

Your business plan, therefore, needs to be a compelling document that will impress people and convince them of your ability and the viability of your practice. To make it credible, you’ll have to back it up with detailed research and accurate financial forecasts. Be careful not to make it flat and lifeless though. Don’t just present the facts and figures: turn them into a meaningful and exciting business case. A word of warning though: keep your feet on the ground at all times and ensure that your analysis is truthful and realistic. Investors and lenders will see right through the hype if you overdo it. Also, it is in nobody’s interest to create a misleading impression. On the other hand, though, don’t aim too low. Objectives and financial forecasts that seem far too easy and conservative will not impress and will not provide you with any challenge or incentive to reach your practice’s full potential.

You need to make your business plan balanced. Be upfront about both strengths and weaknesses. Put a positive spin on the weaknesses, though demonstrate what you will do to overcome them.

The Basic Structure of a Good Business Plan

Your business plan should consist of the following:

Summary – This is basically a concise synopsis of your coaching practice and the plan. A potential investor or lender will probably read this part only when they are inundated with similar reports and documents. By reading these crucial couple of pages, they can judge whether something is worth further consideration. Writing the summary once you’ve finished your plan will ensure that you don’t miss anything out. Make it impressive and attention-catching.

Company Information – This section provides some context by outlining what your coaching practice is all about. Include the structure of the organization, its history, its vision and mission, information on the industry, an analysis of the customer base, a description of the products or services offered. You’ll need to give all the facts to help the reader understand what your practice does, but provide more than this. Don’t just describe what your practice does, but also what makes it stand out – its benefits and key selling points.

The Management & Team – Here you outline a brief CV for each of the members of your management team. Also, include any external consultants whose services you employ. Make it clear what they can bring to the company. Show the different departments if relevant and explain what types of positions will be held in each of these areas. Provide a plan as to how you will recruit, train, and manage your workforce.

Promotion and Sales – In this section, you should include all of your market research. Show that you fully understand your intended clients and your competitors. Outline how you will deal with competition in the market. Explain your plans for advertising your practice and promoting your coaching products and services.

Operations – How will your business work? Provide details of where your company will be located, whether it will own or rent its premises, what materials and equipment you will need, what IT and other systems you will use.

Financial Analysis – Summarize the figures at the beginning of the section to outline the main messages. Include costs for every area of your business and do an in-depth projection of the financial outlook for the practice for the next year, as well as an outline sketch of the likely financial future over the next five years or so. You should include profit and loss accounts, cash flow, sales projections, etc. 

To wrap up your business plan, you could also include a more general future vision for your coaching practice, to give lenders or investors an impression of how your company will shape up and what financial returns they might receive from it. 

Now go, and write a coaching business plan!

Would you like an endless stream of new coaching clients? Simply click the image to the right and email and I’ll send you free videos with step-by-step blueprints for generating a massive income from high paying coaching clients.

Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community

 

 

Draft Your Wellness Coach Business Plan in Pictures

When creating a wellness coach business plan, you need to set milestones to measure success along the way. Tracking activities to reach your goals is critical, but before any of that can occur, you have to dream.

Draft Your Wellness Coach Business Plan in Pictures

Step One: Dream

The task of goal setting typically starts with stating an amount of money you would like to earn. Sometimes coaches create wellness coach business plans with a clear idea of how much they would like to earn, sometimes they just choose a dollar amount because they think they are supposed to do that.

The key to goal setting is to be as specific as possible and create milestones to make sure you are on the right path working toward achieving your long-term goals. For example, if your goal as a wellness coach is to earn more money, you first have to be more specific. How much money will you earn and by when will you earn it? What steps do you need to take to achieve the earnings goal? Create a plan for your wellness coaching practice to move through each step with a timeline attached.

Step Two: Set Goals

When you draft a wellness coach business plan, two things are important regarding goal setting. Number one, it’s fine to set individual goals, but you must share them with your business partner(s) and make sure they fit with their goals. 

My recommendation is to dream on your own first. It’s important that you discover what is important to you and share that with your business partner(s). If you skip that part, the more vocal or determined of the partnership will dominate the conversation and the other will go along with their goals, simply because they don’t have any other dreams to include in the business plan.

Setting goals is an on-going activity. Check-in with your business partner(s) on a consistent basis to see if their ideal dream today is the same as the plan they shared years (or months) ago.

Step Three: Draft Your Wellness Coach Business Plan in Pictures and Post it on the Fridge

It’s important to dream in pictures. When you are dreaming and thinking in pictures, dream big, and allow your subconscious mind the opportunity to play along by creating a visual display of pictures of your dreams. The mind thinks and processes information in pictures. If you want to train your mind to deliver what you want, do it in pictures. Dream in pictures. Discuss your goals and plans with your business partner(s), family, and staff. 

Save some old magazines for an afternoon of cutting and pasting to create your dream in pictures. As you cut out a photo, describe in words why you chose that for your visual display. When all the photos for your picture board are ready, paste them onto a piece of cardboard to make a collage of dreams.

The most important part of creating the picture board of your dreams is taping it to your refrigerator to remind yourself every day that you are working toward a dream. Keeping your dreams present makes it easier to stay connected to what’s important to you as a wellness coach. Remember, companies create business plans and hang mission statements in their lobby area to keep them focused.

To learn more about how to generate an endless wave of high paying coaching clients, get your FREE Instant Access to our “Life Coaching Business Blueprint” video toolkit when you go HERE.

Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community

A Career Coaching Business Plan Sample

It’s always easier to write something if you can read an example first, so here’s a career coaching business plan sample that you can use as a model for your own business plan. Every venture starts with the first steps and a career coaching business plan is no exception. Well thought out first steps, properly implemented, will pay dividends in the business operations of your coaching business in later years. 

A Career Coaching Business Plan Sample

Executive Success Coaching Inc – A Career Coaching Business Plan Sample 

Please note that “Executive Success Coaching Inc.” is a fictional coaching business invented for this career coaching business plan sample. You may also find business plan templates online or request career coaching business plan samples from coaches who provide them.

Executive Summary

This is the plan for a new business, Executive Success Coaching Inc., by James Ward and Terry Jones, to be started locally at Valley Estate in California. The mission of Executive Success Coaching Inc. is to offer affordable, convenient career coaching services to business leaders and executives in Valley Estate.

In order to offer clients the most affordable service, Executive Success Coaching Inc. will utilize professional career coaches who are certified and have the personal experience and knowledge to provide the service. They will have a personal background that will enable them to help the customers and enable them to achieve their own career goals. 

Career coaching training will be offered at our training center in Valley Estate, at the client site or online. By providing low-cost, flexible online, and on-site options, we expect to attract a large career-oriented demographic and residents who are ready to work hard on their career goals.

To reach clients, we will primarily utilize our website, social media, and word of mouth methods. Executive Success Coaching Inc. will be unique in its approach towards using certified professional career coaches who will also offer personal coaching to clients who prefer such service. Executive Success Coaching Inc. will be structured as a partnership between James Ward and Terry Jones. This means that Executive Success Coaching Inc. will be a very low-cost, simple company, allowing it to grow quickly and inexpensively. The objective is to become profitable within the first three months and to grow at a quick but manageable pace.

Our Mission

Executive Success Coaching Inc. will provide only the highest quality, career coaching services to business leaders and executives in an environment that is safe, comfortable, and attractive and will encourage clients to make repeat visits.

The Company and Management

Executive Success Coaching Inc. is headquartered and incorporated in California. The company is owned by partners James Ward and Terry Jones. James has extensive experience in career coaching while Terry has worked in sales and marketing for 15 years.

The management of Executive Success Coaching Inc. consists of co-owners James Ward and Terry Jones. Both partners will be taking active management roles in the company. We have also assembled a board of advisors to provide management expertise. The advisors are:

  1. Sue Brown, partner at Brown Accounting LLP
  2. Casey Hall, founder at Hall Communications Ltd.

Our Services

Executive Success Coaching Inc.’s service is simple, yet versatile. Clients may purchase one-hour or customized career coaching sessions. During each session, the client and coach are free to use the time as they see fit. For example, an introductory session may be spent mostly discussing career goals and composing a plan for reaching these goals whereas later sessions may be spent entirely on coaching. Executive Success Coaching Inc.’s coaches are selected from professional coaches who have extensive experience in career coaching. These coaches have certification or experience in coaching and they have the knowledge to help clients excel at their workplaces. 

The Market

Across California, the career coaching business has seen an explosion of growth over the last three years. Valley Estate is an affluent area with a high executive density. Our market research has shown that nine out of 10 executives polled in Valley Estate are ambitious and would want to grow their careers within the next five years. Six out of 10 would consider having a career coach.

Marketing Strategy

Already we have service commitments from over 30 clients and plan to aggressively build our client base through our website and social media. The on-site or online professional service that Executive Success Coaching Inc. will provide is sure to appeal to business leaders and executives throughout the Valley Estate area. Our marketing activities include the following:

  • Constant Internet support and blogging.
  • Email advertising to current clients and potential leads.
  • Free coaching tips or sample sessions via our newsletters and blog to grow community awareness and new clients.
  • Joining business groups, the Rotary Club and other local groups.
  • Participation in career and charity events.

These activities will help create an initial interest in the new company. Executive Success Coaching Inc. coaches will also be required to wear their Executive Success Coaching Inc. T-shirts when they coach.

Financial Projections

Based on the size of our market and our defined market area, our sales projections for the first year are $250,000. We project a growth rate of 10% per year for the first three years.

The salary for each of the co-owners will be $10,000. On startup we will have five certified coaches to provide career coaching services and expect to hire four more this year once financing is secured. To begin with, co-owner James Ward will be scheduling appointments and coordinating services, but we plan to hire a full-time receptionist this year as well.

Start-up Financing Requirements

We are seeking an operating line of $100,000 to finance our first-year growth. Together, the co-owners have invested $50,000 to meet working capital requirements.

By the way… you’re invited to claim your FREE step-by-step “Master Coach Blueprint” video toolkit. Just go HERE now to get your master coach blueprint videos.

Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community

Developing a Business Plan for Health Coach Practice

When you plan to start a health coaching business, you might not have thought about a business plan for health coach practice, but you are going to need one, and you should do your best to make sure that you have one written before starting your business. This is something that you need, no matter what health niche you’re in, and no matter how you plan on going about your future with the coaching business. 

Developing a Business Plan for Health Coach Practice

Running your own coaching business has its advantages, too. You get to be your own boss, set your own hours and days to work and are responsible for your own success. It can be a great way to free yourself from the tedium of 9-5 and work at doing what you love, but you have to begin by asking a few questions:

  1. Are you doing what you love, or just doing something you’re good at? A desire to be a health coach can be a good motivation to work for yourself, but you have to be excited to get up in the morning to do what it is you have chosen to do for a living.
  2. What niche are you going to fill? Is there a need for what you can provide? Will the market bear another entry?
  3. What coaching skills do you have? Just being able to do something may not be marketable enough to convince clients or financiers that you are a good financial investment.
  4. Who are your competitors in your chosen health niche and how are you going to do it better? Why should clients come to you? What do you have to offer that no one else does?

Once you have answered these questions, it is time for the decision of what kind of business structure you will use. Will you be a sole proprietor, responsible for every facet, and the penultimate authority as to how to run the business? Will you have a partner who will share the cost and workload, the profits, and the business decisions? Perhaps the decision will be made to incorporate, with its financial safeguards but more complex and costly set-up? At this stage, legal advice is recommended, if only so that you fully understand the advantages and disadvantages of your chosen business structure.

When the structure is finalized, a name for your health coaching business should be decided upon, if not already having been done so in advance. It should be easy to remember, avoid initials, and single letters (J & C & R, Inc. will be difficult to remember for customers) and try to say something about the business (Jake’s  Coaching & Wellness is easier to remember and spell).

Next, a business plan is a vital step in laying out all these topics and points in a standardized format. 

What is a Business Plan for Health Coach Practice?

A good business plan serves as a formal statement of the company’s goals, financing, structure, and legal considerations. It acts as a resume to prospective investors and bankers to evaluate whether or not your business will be worth investing in or financing. It also provides you with a chance to see the workings of your business in black and white. 

Remember that a business will either offer a product or a service in exchange for money. This is an over-simplification, but it is the one rule that you can stand by. You need to be able to make money, so you need people to pay you for your service or for whatever product you sell. The business plan, then, is a way of setting this up and making sure that your plan is going to work. 

The idea of a business plan for health coach practice, therefore, is to identify your target market. Then write down what you are selling, how much you are selling it for, and how much it is going to cost you to do whatever it is that your business is doing. By looking at the figures you come up within your business plan, you can actually see what kinds of profits you can think about having and come up with a marketing plan. A basic business plan for health coaches should at the least contain a balance sheet, an income statement, a statement of cash flow, as well as proposed financial projections.

The business plan is going to be able to be modified whenever you need to make changes in your business. This means that you have to be sure that you are developing a business plan, and business, that can actually change and grow with the times. This is something that is very important for you to remember when you are putting a business plan together. As long as it makes sense, and as long as it can grow and change, your business plan is only going to lead to your success in your health coaching business.

Would you like an endless stream of new coaching clients? Simply click the image to the right and email and I’ll send you free videos with step-by-step blueprints for generating a massive income from high paying coaching clients.

Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community