Sample Coaching Plan: Building an Effective Plan

Successful coaching begins with having a sample coaching plan that is a no-brainer for the players to follow. This base plan should include all of the building pieces that you need to motivate change within clients. In this article, I’ll share a few tips to help you build your coaching plan. If you’re new to coaching or running your own coaching business, developing an effective coaching plan for your new business is a great idea. In a sample coaching plan, you should have several strategies to ensure your business runs effectively.

Sample Coaching Plan, Life Coaching Business

What is a coaching plan?

Coaching plans are a way to help you get the most out of your coaching sessions. If you’re new to coaching, they can be a way to make sure you don’t waste your time in the wrong areas. And if you’re already working with clients, coaching plans can help you create an actionable plan for how to get results in your business.

A sample coaching plan consists of a set of questions that helps you narrow down what your clients want to achieve from your coaching business and how it will help them reach their goals. With this information, you can decide which areas of your business need attention.

Coaching plans are typically developed in the beginning stages of coaching, with regular updates throughout the life of the coaching engagement. You can think of a coaching plan as a roadmap for your coaching engagement. It provides structure and order for you and your client, helping both parties stay on track during your work together.

The essential components of a coaching plan

Every coach is different, but most coaches have the same basic tools they use to help their clients reach their goals.

Coaching plans include:

Goals and objectives. You need to know what you want to accomplish before you can figure out how to make it happen. Your coaching plan should include a general goal for what you want to achieve with this particular client and specific objectives you’ll work towards over your relationship.

Action steps. These steps are specific actions that will help you reach your goal. They should be broken down into small, manageable pieces so that they’re easier to accomplish and track any progress required to achieve a specific goal.

Progress tracking. This is an essential part of any coaching plan; you want to make sure that you hold yourself accountable as much as possible so that your client can see how they are improving over time.

Deliverables. The deliverables are specific results or outcomes from completing each objective. For example, if you’re building a new client base and one of your objectives is creating an onboarding curriculum for your clients then the deliverable would be a completed onboarding curriculum document ready for distribution by the end of Week 2 of coaching.

How to develop your coaching plan

As a life coach, you are working with someone who has chosen you precisely because they believe you can help them achieve their goals and aspirations. Your first task is to develop a coaching plan that will allow you to work with your client effectively.

To do this, you need to understand how your client thinks and what they want from their coaching experience. You must also know how they want to be coached and what coaching style works best for them.

To develop your coaching plan as a life coach, follow these steps:

Understand your client’s goals – You must understand precisely what your client wants from their coaching experience before you start working together. This isn’t always easy because most people don’t know exactly what they want until they have achieved it! However, by asking open questions such as “What is important for you right now?”, “Why are you here?”, “What would success look like?” or “What do you want out of this?” it should become clear what direction they want their life to take.

Create a vision statement – This is the big picture of how you want your life coaching business to look like in 5-10 years. It should be specific enough so that it gives direction but not too rigid so that it limits creativity and flexibility.

Create a mission statement – This is an extension of the vision statement but focuses on what type of person you want to be as an outcome of being a life coach. How do you want people who interact with you to feel? What values do they need to see for them to trust you? What kind of impact do you want to have on others? These are questions that will help determine what kind of strategy to use.


Regardless of your level of preparation, it’s a good idea to keep a few core concepts in mind when creating sample coaching plans. There is no one size fits all solution for creating a perfect coaching plan, but by at least considering the advice in this article and putting it into action, you should be knocking out a winning plan in no time.

SPECIAL BONUSIf you would like step-by-step blueprints for generating a massive income from high paying coaching clients, I invite you to claim your FREE ACCESS to the “Life Coach Salary Secrets” video toolkit.  Go HERE to get it FREE.

Jeannie Cotter
Writer, Coaches Training Blog community

A Simple Business Plan for Life Coaches: Do’s & Don’ts

Are you struggling to come up with a simple business plan for life coaches? Whether you are new or experienced in life coaching, you will be challenged to create the ideal business plan for your coaches. Everything seems like a puzzle that needs to be solved. The truth is that it doesn’t have to be that complicated! It is easier than you think! All you need to focus on before creating a business plan template is to know some of the do’s and don’ts of a business plan.

Simple Business Plan For Life Coaches, Life Coaching Business

Why are business plans important for life coaches?

A business plan is coaches’ roadmap to success. It is the framework that gives them direction and helps them make decisions about where to go and how to get there.

Even if they are a one-person operation, having a simple plan will help them stay focused on their goals and increase their chances of success.

Here are some key reasons why a business plan is essential for life coaches:

It gives them clarity about their business goals. Without a plan, it’s easy to get caught up in day-to-day activities, which can distract them from focusing on what’s most important for their business. A written plan helps them prioritize the actions that will have the most significant impact on growing their practice so that coaches can make sure their business grows consistently over time.

It creates accountability for making progress toward goals. When their plans are documented, it becomes much harder to ignore them or procrastinate when it comes time to take action or make decisions. A written plan forces coaches to think through every aspect of running their business so that there are no surprises when things don’t go according to plan.

The Do’s and Don’ts of Developing Simple Business Plans for Life Coaches

Business Plan Do’s

Here are some do’s for writing a life coach business plan:

  1. Do set goals. Coaches need specific goals for themselves and their business, so make sure they’re written down and clearly outlined in your simple business plan for life coaches.
  2. Do include financial information. In addition to knowing how much money coaches will need to get started with their coaching practice, it’s also essential to have an idea of how much money they expect to earn each year and what expenses they’ll incur in the process, such as advertising or travel costs, so be sure to include this information in your business plan template as well.
  3. Add personal details about themselves and why they want to become a life coach. A life coach’s personal story can help make potential clients relate to the coach more easily, which may lead them to trust the coach’s services more than they would have if they didn’t know much about the coach personally before meeting with them in person for their initial consultation appointment at least once per week.

Business Plan Don’ts

Here are some things coaches should avoid when writing their business plan:

  1. Don’t be vague. Life coaches work with clients to help them identify their goals and develop plans for achieving those goals. Their business plan should be clear and specific about their goals. A vague or unclear plan is not likely to inspire investors or lenders.
  2. Don’t leave out key information. Coaches may think some details aren’t as important as others but don’t leave out anything that might affect the success of your business. Investors will want to know everything they can about your company, so give them everything they need without making it too long or complicated.
  3. Don’t assume that investors will understand what you do. Even if they’ve heard of life coaching, they might not know precisely what it involves or why it’s important for your company’s success. Be sure to explain this in detail in your business plan, so there are no misunderstandings about what makes your business unique compared with other companies offering similar services.


Ensuring your business is sustainable requires smart planning and a host of considerations. This article outlines some of the most important aspects you’ll need to think about when it comes to crafting simple business plans for life coaches—the do’s and don’ts, but it’s not the final word on the subject; rather, it’s a springboard for serious thought. And since life coaching is highly personalized in terms of services and rates, there’s no one-size-fits-all solution, but hopefully, these guidelines will help you get started.

SPECIAL BONUSIf you would like step-by-step blueprints for generating a massive income from high paying coaching clients, I invite you to claim your FREE ACCESS to the “Life Coach Salary Secrets” video toolkit.  Go HERE to get it FREE.

Jeannie Cotter
Writer, Coaches Training Blog community

The Importance of Coaching Plans in Business

What are coaching plans and what are some of the benefits of coaching plans in business? Coaching plans are an essential part of setting up your business for success. A coaching plan is a written document outlining the steps needed to reach your entrepreneurial goals. It is a road map that shows how you can achieve success by reaching milestones along the way. A coaching plan should include everything from short-term goals, such as completing a project or taking on new clients, all the way up to long-term ones, like getting funding or hiring employees.

Coaching Plans in Business, Life Coaching Business

What is a coaching plan?

A coaching plan is a document that describes the scope of your coaching engagement, the roles, and responsibilities of both you and your client, how you’ll work together, and what’s expected from each party. It’s also a great way for you to communicate what type of coach you are, what your coaching style is, and how you approach your work.

A good coaching plan helps set clear expectations for both parties, so there are fewer misunderstandings later. This means that when something goes wrong, it’s easier to fix because everyone knows where they stand.

Coaching plans in business: Why they matter

A coaching plan in business is a blueprint for success, and it’s a tool that many successful business owners use to achieve their goals. But how exactly does a coaching plan help you improve your business?

A good coaching plan will outline the steps you need to take to get from where you are to where you want your business to be in the future. This includes setting short-term goals, long-term goals, milestones, and deadlines, along with what each goal needs from other team members or departments within your company. Having this framework allows everyone involved with planning to know when they need to make progress on reaching their targets. Hence, everything is intact while moving forward as one cohesive unit working towards common goals.

A coaching plan is essential to setting up your business for success.It should be implemented before you start your business or at least before you have your first client. The process of putting together a coaching plan will help you define what success means to you and how you will get there. It also allows you to ensure that everyone involved in the business understands what they need to do and why they need to do it.

What should a coaching plan include?

A coaching plan should include a specific and measurable goal for the year. It should also include a review at the end of each quarter and an additional review at the end of each month. This will allow you to see where you are in relation to your goals and help you identify any adjustments that need to be made.

A coaching plan should also include specific actions that need to be taken to achieve these goals. Coaching plans in business help you identify what action steps are needed and when they should be completed. This ensures that your time is spent wisely instead of just talking about things without actually doing anything.

Implementing a coaching plan

Implementing a coaching plan is as easy as asking your employees to set goals. If you have someone who’s underperforming, start there. Have a one-on-one meeting with them and ask them what they’d like to accomplish this year. You can also set up regular one-on-one meetings with all of your direct reports to discuss how they’re doing and ensure they’re getting what they need from you and their managers.

Finally, if you want to increase engagement among everyone on your team, schedule regular meetings with the whole group at once. This helps build rapport between employees and helps create trust in the organization.


As we all know, no business is perfect, and every business needs help to grow. You can take your company to the next level with the right support and guidance. We hope this article has given you some ideas on how coaching can support your business growth.

To learn more about how to generate an endless wave of high paying coaching clients, get your FREE Instant Access to our “Life Coaching Business Blueprint” video toolkit when you go HERE

Jeannie Cotter
Writer, Coaches Training Blog community

Marketing Plan for Life Coaches: Steps to Creating One

If you’re a life coach, you need a marketing plan for life coaches to market your service and attract new clients. In this guide, I’ll show you how to create one that can help you get more clients.

Marketing Plan For Life Coaches,Marketing For Coaches

Marketing Plan for Life Coaches: How to Create One

To successfully market your service, you’ll need a plan. It is important that you define your goals and identify your target audience before creating a marketing plan. You should also find channels in which to market your coaching products/services and evaluate each channel for effectiveness. An effective marketing plan for life coaches consists of the following steps:

  • Identify your target audience
  • Choose marketing channels that will attract your target audience
  • Evaluate your marketing plan

Identify Your Target Audience

The first step in creating your marketing plan is identifying your target audience. To do this, you’ll want to make a list of who you can help and what their current situation is. For example, if someone has never worked out or started their own business before but has always wanted to, they might be interested in something like an accountability coach who will help them keep their eye on the goal and stick with it; these types of clients are more likely going to be younger professionals who are working on building up their career in general. Your ideal client may also be someone struggling with weight loss or eating disorders; if so, they will likely be looking for a health coach who can guide them through changing their lifestyle habits while ensuring they don’t feel judged by others.

Choose Marketing Channels that Will Attract Your Target Audience

You can use a variety of channels to market your coaching products or services, but it’s important to pick the ones that best fit your target audience. For example, if you are an expert in life coaching and looking for ways to grow your coaching business, YouTube may be a suitable marketing avenue for you as it allows you to create videos that showcase your coaching expertise or snippets of your coaching sessions with clients.

When choosing a platform or channel, it’s also important not to spread yourself too thin by trying out too many things at once, this will only slow down progress and waste valuable time.

Evaluate Your Marketing Plan

Prepare to evaluate your marketing plan. Evaluating a marketing plan involves looking at the marketing goals of your business, identifying where you’re currently standing, and then creating a plan that will propel you toward those goals.

Your first step should be to figure out what kind of coach you want to be. Do you want to focus on helping people with their careers? With their relationships? Or do you have another area in mind? After figuring out who your clientele is and what they need help with most, it’s time to start brainstorming how to reach them effectively.

To sum it all up, marketing plans for life coaches can help coaches take control of their business and create amazing results. By following these steps, you will be on your way to setting up an effective marketing plan for your life coaching business that will help you grow and succeed.

By the way… you’re invited to claim your FREE step-by-step “Life Coach Salary Secrets” video toolkit. Just go HERE now to get your Life Coach Salary Secrets.

Jeannie Cotter
Writer, Coaches Training Blog community

A Simple and Free Health Coach Business Plan Guide

If you have difficulty starting your health coaching business, this free health coach business plan guide can help you get a clear vision of your business and what it will take to implement that vision. You need to know what your goals are in order to achieve them. This free guide will help you form your goals and dreams into reality.

Free Health Coach Business Plan, Life Coaching Business

Free Health Coach Business Plan Guide

A business plan is a comprehensive document with a roadmap to guide your business. The process of writing a business plan can be overwhelming. It’s tempting to think it’s not worth the time and effort, especially when you’re just starting your business. However, there are many reasons why a business plan is one of the most essential tools for health coaches.

It helps you set goals.

One of the biggest advantages of writing a business plan is that it helps you set goals for your business. You’ll need to develop specific benchmarks you want to achieve within a particular time frame. This gives you something concrete to work toward and keeps you focused on where you want to go with your business.

It helps you find funding.

Another benefit of creating a business plan is that it makes getting funding from investors or banks easier. A good plan will show potential investors that you know what you’re doing and have thought through all the details necessary for success. It also shows that you’ve considered all the risks involved with starting a new venture and have taken steps to minimize them as much as possible. The more detailed your plan, the better your chances of getting money to grow your business and expand into new markets or locations.

It allows you to evaluate your progress.

A successful business manager is always looking for ways to improve their organization and increase its profitability. As an entrepreneur, this means learning from past mistakes and successes. A good plan will help you identify your strengths and weaknesses and pinpoint areas for improvement. 

In short, health coaches can leverage a business plan to access funding, grow their practice, and improve their marketing. There are many misconceptions about a business plan and how it works. The truth is that a good business plan is a strategic document that provides the framework for your business. It defines who you are, what you do, and how you do it.

Simple Steps to Create a Health Coach Business Plan

A typical free health coach business plan template will include specific steps to take and ideas for how to write your plan. Most free health coach business plans contain sections that must be included in a business plan: company description, vision and mission, management team, product and service, marketing strategy, and financial projections. However, before you elaborate on each section, here are some steps you can take to have a better overview of what should be included in the sections.

  1. Assess your skills and experience as both a health coach and an entrepreneur.
  2. Clarify your goals and objectives for starting the business.
  3. Evaluate resources and funding sources needed to start and operate the business successfully.
  4. Develop marketing strategies and tactics based on your target market, budget, and competition in the marketplace.
  5. Develop a financial forecast for at least three years of operation with annual budgets that include income statements, balance sheets, cash flow statements, and other key financial ratios for measuring performance.

Congratulations! You’ve completed your health coach business plan. The next step is to have a successful health coach business by implementing what you have learned. Remember, it takes time, education, and hard work to build a profitable business.

To learn more about how to generate an endless wave of high paying coaching clients, get your FREE Instant Access to our “Life Coaching Business Blueprint” video toolkit when you go HERE.

Jeannie Cotter
Writer, Coaches Training Blog community

Coaching Business Plan to Grow Your Business

If you want to start a successful life coaching business, then you must have a coaching business plan. Interested to grow your business by providing your clients with the highest value coaching, teaching, and consulting services? A business growth plan will give you the tools and techniques to grow a high-end coaching business from which you and your clients will benefit significantly. This article will go through coaching business plans for growth and the critical elements involved.

Coaching Business Plan, Life Coaching Business

What Is a Coaching Business Plan for Growth?

A coaching business plan for growth is a document that outlines your goals and strategies for growing your business. It’s not necessarily the same as a traditional business plan.

A better way to think about it is as a roadmap for your coaching practice. A roadmap is more dynamic than a traditional business plan—it can change as circumstances change and has fewer formal requirements.

Why Are Coaching Business Growth Plans Important to Coaches?

If you want to build a successful life coaching business, then your focus should be on working out how to get more clients and make more money. The best way to do this is by building a precise plan showing you how to do both. Here are some of the reasons why coaching business growth plans are essential to life coaches.

Market Share and Penetration

The market share is the percentage of business in a particular industry owned by your company. The penetration, on the other hand, is the percentage of the total number of people within a target market who are aware of and use your product or service.

To grow as a life coaching business, you must know how much market share you have and how much penetration there is for your products and services. This information allows you to decide where to focus your marketing efforts, which areas need more attention, and what needs to be changed for your business to grow.

Future Risk Minimization

You will work with clients on their goals and objectives as a life coaching business. And as we all know, some of these goals may be difficult to achieve. If you don’t have a strategy for overcoming the obstacles that will come your way, then it is likely that your client will not reach his or her goal. This can lead to frustration on both sides of the table, ultimately destroying the relationship between the coach and the client. To avoid this scenario altogether, you must create a plan that outlines steps on how you will overcome any problems that arise during the process of coaching your clients.

Increased Revenue

An effective growth plan helps you increase revenue by helping you identify where there are opportunities for growth in your business as a life coaching business and how best to capitalize on those opportunities. You can also use it when talking with potential clients because they can see how well organized your life coaching business is, which gives them confidence in working with you even before hiring.

Recouping Early Losses

One reason why many life coaching businesses fail is that they don’t start making money right away. They invest a lot of time and effort into building their business but don’t see any return on their investment until much later down their life coaching business career path. By having a coaching business growth plan, coaches will be able to recoup early losses once business starts to snowball and grow.

What To Include in a Coaching Business Growth Plan?

A great coaching business growth plan must have the following:

A Business Description

A business description is a brief overview of your life coaching business that describes what you do and how you do it. It should be easy for someone to read in about two minutes and answer the questions about who you are, what you do, and how you deliver value.

Financial Goals

Your business financial goals as a life coaching business are essential to your business growth plan. These financial goals will help you determine how much money you want to make, your profit margins, and how much time it will take to reach those goals.

To reach these goals, you need to figure out your start-up costs and then estimate how long it will take you to get there. The more realistic you are with these numbers, the better off your business will be in the long run.

A Marketing Plan

A marketing plan is an important document that every life coaching business owner needs to have in place. Writing a marketing plan will help you organize and stay on track with your business goals.

A marketing plan is not a one-time activity but rather an ongoing process that will help you maintain consistent growth throughout the life of your business.

A Financial Plan

The first thing you need to do in a life coaching business is creating a financial plan. This will help you to assess your current situation and set goals for the future. It will also give you an idea of what you need to invest in to grow your business.


From the start, a life coaching business should focus on creating coaching business plans that set the groundwork for long-term growth. As you build your coaching business plan and network, do so carefully and strategically now that you know all the essential elements it must have.

SPECIAL BONUSIf you would like step-by-step blueprints for generating a massive income from high paying coaching clients, I invite you to claim your FREE ACCESS to the “Life Coach Salary Secrets” video toolkit.  Go HERE to get it FREE.

Jeannie Cotter
Writer, Coaches Training Blog community

Crafting a Business Coaching Business Plan

A business coaching business plan is a document that outlines all aspects of your business, from revenue and expenses to marketing strategies and sales goals. It’s meant to help you take an objective look at your business to assess its strengths, weaknesses, opportunities, and threats. The end goal? To create a roadmap for growth that ensures long-term success for you and your clients. Let’s get started on how to develop a business coaching business plan.

Business Coaching Business Plan, Business Coaching

Why create a business coaching business plan? 

Here are some of the reasons why creating one is so important:

  1. It clarifies what your business will look like and who it’s for. Without this information, it will be difficult for you to determine whether your business idea has legs.
  2. It helps you define your value proposition and pricing structure. A well-defined value proposition allows potential clients to see exactly what they’re getting from working with you instead of having them guess at it or ask for referrals from friends who have worked with other coaches. Your unique approach should also shine through when potential clients read about how you work with other clients like them.
  3. You’ll be able to attract more clients by showing off your expertise through case studies or testimonials from previous clients who were thrilled with the results they achieved after working with you on their specific challenges or issues related to their business goals.

How to develop a business plan

Let’s take a look at how we can write a great business plan:

Define your ideal client

Your ideal client is the person you want to work with. If a potential client doesn’t meet your criteria, it’s best to move on. Your ideal client will be a good fit for your coaching business, help grow your business and help you reach your goals. You can have more than one ideal client, but keep in mind that as a start-up business coach, you may not be able to take on too many clients at this time because you might be the only coach doing all the coaching and this might affect the quality of your work. Ensure you have a few good clients who can help spread the word about your new coaching business.

Research your market

The first step in developing business coaching business plans is researching your market. This includes identifying your target market, exploring the market to see how many competitors you have, learning about your competitors’ offerings, and discovering your ideal client’s needs and wants. You should also research what’s trending in the industry at large.

Take action to create passive income

First things first: your website! Your website is the foundation of your online presence, so ensuring it looks good and offers valuable information about your services is essential. There are two main types of sites: blogs and websites with static pages. Websites tend to be more professional looking than blogs because they have more design elements like buttons or menus at the top of the page where people can click through content instead of scrolling down through posts like in a blog format. A good option is Squarespace if you want something simple but professional-looking; there are other great options too!

Create a logo and brand that works for you and your ideal client

A logo is a visual representation of your business. It’s how you want to be perceived by others, and it can even affect their perception of your services and pricing. A good logo should reflect what makes you unique in an industry full of other businesses. Your logo will become part of your brand, so ensure both are created with care and attention to detail.

Create a pricing package that will be financially beneficial to both the client and you

Pricing is a crucial factor in the success of a business. How you price your services will impact whether or not clients choose to work with you and how much they are willing to pay for your assistance. Your pricing should reflect the value of the service, but it also needs to be competitively priced so that you can make a profit while still pricing competitively.

Consider how much time goes into each client relationship

The longer it takes to see results, the more time and effort goes into their coaching program. You may find that clients prefer packages over individual sessions, which allows them access to ongoing support from you and other members of their team who may be included in their package.

We hope these tips have helped you develop a successful coaching business plan. We believe in your ability as an entrepreneur and know that with the proper knowledge and tools at your disposal, you can achieve success!

To learn more about how to generate an endless wave of high paying coaching clients, get your FREE Instant Access to our “Life Coaching Business Blueprint” video toolkit when you go HERE.

Jeannie Cotter
Writer, Coaches Training Blog community

A Sample Business Plan for Cookery Coaching Business

Are you a cooking coach who is in need of a business plan for cookery coaching business?

Business Plan For Cookery Coaching Business, Life Coaching Business

Here is a sample business plan for cookery coaching business, Kalou. Kalou is a cookery coaching business. The company provides cooking lessons for people who want to learn how to cook or improve their cooking skills. Kalou also sells various recipes and other cooking products, such as utensils and spices.

Business Plan for Cookery Coaching Business, Kalou

Products and services

The services we will be offering are cookery classes and lessons. We offer all the basic dishes that people can learn to cook in the comfort of their own homes and at an affordable price. Our clients include children, adults, women, and men of different ages and social statuses.

Organizational structure and management team

The business will be owned and operated by Kalou, a former Michelin-star chef who has worked in various hotels and restaurants in America, Latin America and Asia. The management team will consist of Kalou, who will act as the CEO and COO of the company.

The organizational structure is as follows:

  • The Board of Directors (James Jones, Michelle Starr and Raj Mohan) make key decisions about the overall direction of a company or organization, including long-term goals and policies.
  • The Management Team (Kalou) ensures that tactical plans are implemented successfully. The management team also determines how resources should be allocated among various projects to meet specific goals. 

Marketing and sales plan

To get clients, our brand must be recognizable in the marketplace. The best way to do this is through a good logo and website design, but we will also use social media and other digital channels. Our goal is to have at least 15 clients per month during the first three months of the business and 50 per month thereafter once we get the business rolling. We plan to turn clients into repeat customers with excellent customer service and by giving all existing clients a free lifetime fitness and nutrition program. This value-added program will teach aspiring cooking coaches to prepare healthy meals.

Financial plan

This section is where we will pay attention to the money. Here are the details:

  • How much will it cost to start up? – $5000
  • How much will it cost to run each month? – $1500
  • How much profit will we make over five years? – $300,000

If there’s a lot of equipment involved, we will make sure we know how much all of that will set us back and how long it takes for the equipment to pay itself off. Let’s say an equipment was $3000: how long would that take for that equipment to pay itself off before there’s any profit coming in from sales? We might have other expenses like food, ingredients, or marketing materials that need factoring into this equation.


We hope this business plan for cookery coaching businesses has given you a good idea of what goes into planning for your venture. You can use these tips to get started on your own or use them as inspiration to create something new and exciting!

By the way… you’re invited to claim your FREE step-by-step “Life Coach Salary Secrets” video toolkit. Just go HERE now to get your Life Coach Salary Secrets.

Jeannie Cotter
Writer, Coaches Training Blog community

Business Plan for Life Coaches on a Lean Canvas

Thinking of writing a business plan for life coaches? The Lean Canvas Method is an excellent way for creating one. It helps you focus on the most critical aspects of your business and identify where your clients are coming from and what they’re paying for. In this blog post, we’ll look at how to use this method to create a plan to help you grow your business.

Business Plan For Life Coaches, Life Coaching Business

The Lean Canvas Method Business Plan for Life Coaches

The Lean Canvas Method is a tool used to create a business plan for a new business or idea. It can also be used to develop a business plan for life coaches. It’s a simple way to organize your thoughts and make sure you are focusing on the right things when creating your plan. The Lean Canvas Method will help you answer the question, “What problem are you solving?” Here are the steps:


The problem is the thing that needs to be solved. The cause of this problem is the reason why. The effect of this problem is what happens when it isn’t solved, and the opportunity is how you can capitalize on it. A gap for your clients is where their pain points are not being addressed or fulfilled by other life coaches.


The solution to your problem is an actionable and repeatable way to help your clients solve their problems. It has a clear benefit, which is what the client will get from taking this action. The value proposition of your solution is how you are different from other solutions that are out there for this problem. The unique value proposition of your solution is why you are uniquely qualified to solve this client’s problem in the most effective way possible.

Unique Value Proposition

You’ve got to have a unique value proposition (UVP). It’s your promise to the client. The UVP is what will help you stand out from the competition, so it needs to be clear and concise.

Unfair Advantage

An unfair advantage is a competitive edge you have over your competitors. Your unfair advantage can be any advantage or a particular skill that makes you different from other companies in your industry, including:

  • A unique selling proposition
  • Strategic partnerships with influential people or organizations
  • Clients who will not switch to competitors because of fear of loss of reputation, etc.

Client Relationships

Client relationships are the focus of the business. You are there to help people, and client relationships are critical to your ability. The client’s experience is your top priority, and you must ensure that it meets or exceeds their expectations in every interaction with you.

Revenue Streams

This section will be the most difficult to create because it’s the least straightforward. You’ll have to define your business model and how you intend to make money from it. This section should include:

  • A description of your client relationships
  • A description of the channels through which you’ll deliver your services
  • A description of your unique value proposition for each channel
  • An explanation or example of an unfair advantage that makes your channels more appealing than others in this area

Key Metrics

As a life coach, you must know your key metrics. Key metrics are your business’s most critical measurements and are used to measure progress and success. For example, if your business goal is to grow from coaching 20 clients per year to 50, then you’d be able to measure that growth by tracking how many clients you reach in a month or quarter. That number would be one of your key metrics: it shows how close you are to reaching your goal. Key metrics shouldn’t be vanity metrics and should show real progress towards specific goals that matter most to the business owner.


As you read through sample business plans for life coaches, it is essential to remember that a business plan is fluid. It should be constantly revised and updated based on the current market conditions. If you are having trouble with your business plan or need advice about starting your coaching practice, resources are always available for free on the Internet!

To learn more about how to generate an endless wave of high paying coaching clients, get your FREE Instant Access to our “Life Coaching Business Blueprint” video toolkit when you go HERE.

Jeannie Cotter
Writer, Coaches Training Blog community

The One-Page Professional Coach Business Plan

This one-page professional coach business plan template is designed for coaches who have already established their core coaching services and are now looking to grow their business by offering additional products or services.

Professional Coach Business Plan, Life Coaching Business

What is a professional coach business plan?

A professional coach business plan is a document that describes the goals and objectives of your business, as well as its projected growth and profitability. It also outlines how you will use your time and money, including any marketing and sales efforts. The plan should include the following sections:


The first section of professional coach business plans should be called “Vision” and will outline what you want your business to be. The following questions will help you define your vision:

  • What do you want this life coach business to be?
  • What do you expect its impact to be on the world?
  • How do you want it to stand out in an industry filled with life coaches, psychologists, counselors, consultants, healers, and therapists?

Once you’ve answered these questions, write down your vision in one sentence. For example: 

“I want my coaching practice to be known as a place where people find real change through simple but effective techniques.”


Your mission statement is the foundation of your business plan. It’s an expression of your purpose and focus and helps you align with it. It should be clear, simple, and compelling. Here are some examples:

  • “To help people learn how to think differently so they can make better decisions for their lives and businesses.”
  • “To help busy professionals achieve more by learning how to build their capacity for optimal performance through leading-edge coaching techniques that empower them to live from a place of strength.” 


Objectives are the things you want to achieve. They should be specific, measurable, achievable, realistic, and time bound. Here are some examples of objectives:

  • To provide coaching services for busy professionals who want to improve their performance at work.
  • To increase my client base by 20% in the next 12 months by focusing on marketing myself and my coaching services to businesses in the local area.


A strategy is a plan of action used to achieve an objective. Strategies are specific plans that you will use to achieve your dreams. They are the means by which you will achieve your goals and objectives. Your strategies should be measurable, flexible/adaptable, realistic/achievable, and time bound. They need a specified start date.


Planning is an essential part of the process. Planning is about identifying your goals and objectives and creating a plan to help you achieve them. You need to have a plan because it can:

  • Help you to stay on track
  • Avoid distractions
  • Avoid failure

Target market

Your target market is the group of people you want to sell your product or service to. The most important part of defining your target market is that it should be defined according to the client’s needs and wants. You don’t want to define a target market based on demographics, geographic location, or other factors beyond their needs and wants. If you do this, it will lead you astray from developing products that genuinely meet their needs.

For example, if I’m trying to figure out my target market for my coaching business, I might ask myself: “Who can benefit from working with a professional coach?” If I decide that everyone who works in an office could benefit from this service, then I’ve just eliminated all sorts of potential clients who wouldn’t be interested in my services, like stay-at-home parents or retirees who would prefer not having another job outside their house or retirement community!

Pricing strategy

Once you’ve considered all these factors, you can begin to create a pricing strategy. To start with, it’s important to note that your prices should be based on the value you provide to your clients rather than what they’re willing to pay. In other words, if a client is willing to pay $1,000 for an hour-long session with you and their results are worth $2,500, that’s an excellent rate for them and one that makes sense for both parties.


It’s important to remember that your professional coach business plan will not be set in stone. You may need to make changes as your business grows and evolves but understanding these key elements before you begin can help you stay focused on what matters most.

To learn more about how to generate an endless wave of high paying coaching clients, get your FREE Instant Access to our “Life Coaching Business Blueprint” video toolkit when you go HERE.

Jeannie Cotter
Writer, Coaches Training Blog community